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For other uses, see Zeitgeist (disambiguation).

The Zeitgeist (spirit of the age or spirit of the time) is the intellectual fashion or dominant school of thought that typifies and influences the culture of a particular period in time. For example, the Zeitgeist of modernism typified and influenced architecture, art, and fashion during much of the 20th century.[1]

The German word Zeitgeist is often attributed to the philosopher Georg Hegel, but he never actually used the word. In his works such as Lectures on the Philosophy of History, he uses the phrase der Geist seiner Zeit (the spirit of his time)—for example, "no man can surpass his own time, for the spirit of his time is also his own spirit."[2]

Other philosophers who were associated with such ideas include Herder and Spencer and Voltaire.[1] The concept contrasts with the Great Man theory popularized by Thomas Carlyle, which sees history as the result of the actions of heroes and geniuses.

Hegel believed that art reflected, by its very nature, the culture of the time in which it is created. Culture and art are inextricable because an individual artist is a product of his or her time and therefore brings that culture to any given work of art. Furthermore, he believed that in the modern world it was impossible to produce classical art, which he believed represented a "free and ethical culture", which depended more on the philosophy of art and theory of art, rather than a reflection of the social construct, or Zeitgeist in which a given artist lives.[3]

In the analysis of the arts and culture, the concept of a "spirit of the age" or zeitgeist may be problematic as a tool for analysis of periods which are socially or culturally fragmented and diverse.[4]

Zeitgeist theory and leadership[edit]

As mentioned, zeitgeist theory of leadership is often contrasted with Thomas Carlyle’s great man theory.[5] In his theory, Carlyle stresses that leaders do not become leaders by fate or accident. Instead, these individuals possess characteristics of great leaders and these characteristics allow them to obtain positions of power.

However, Russian novelist Leo Tolstoy disagreed with Carlyle’s perspective.[5] Tolstoy believed that leadership, like other things, was a "zeitgeist" and was a product of the social circumstances at the time. Thus, it was not the characteristics of the individual that resulted in a leadership, but societal factors of the time that are out of the individuals’ control.

Great man theory and zeitgeist theory can be included in two main areas of thought in psychology.[5] For instance, great man theory is very similar to the trait approach. Trait researchers are interested in identifying the various personality traits that underline human behaviors such as conformity, leadership or other social behaviors. Thus, they agree that leadership is primarily a quality of an individual and that some people are pre-dispositioned to be a leader whereas others are born to follow these leaders. In contrast, situationist researchers believe that social behavior is a product of society. That is, social influence is what determines human behaviors. Therefore, situationism is of the same opinion as zeitgeist theory—leaders are created from the social environment and are molded from the situation. The concept of zeitgeist also relates to the sociological tradition that stems from Durkheim and recently developed into social capital theory as exemplified by the work of Patrick Hunout.

These two perspectives have been combined to create what is known as the interactional approach to leadership.[5] This approach asserts that leadership is developed through the mixing of personality traits and the situation. Further, this approach was expressed by social psychologist, Kurt Lewin, by the equation B = f(P, E) where behavior (B) is a function (f) of the person (P) and the environment (E).

Examples of zeitgeist in psychology[edit]

Examples of zeitgeist models in business[edit]

Executives, venture capitalists, journalists and authors have argued that the idea of a zeitgeist is useful in understanding the emergence of industries, simultaneous invention and evaluating the relative value of innovations. Malcom Gladwell argued in his book Outliers that entrepreneurs who succeeded often share similar characteristics—early personal or significant exposure to knowledge and skills in the early stages of a nascent industry. He proposed that the timing of involvement in an industry and often in sports as well affected the probability of success. In Silicon Valley, a number of people (Peter Thiel, Alistair Davidson, Mac Levchin, Nicholas Carr, Vinod Khosla[7]) have argued that much of the current (2014) innovation has been shaped by easy access to the Internet, open source software, component technologies for both hardware and software (e.g., software libraries, SaaS), and the ability to reach thin markets across a global market. Peter Thiel has commented: "There is so much incrementalism now."[8]

In a zeitgeist market, the number of new entrants is high, the ability to launch differentiated high value products (the strongest predictor of new product success) is more difficult to achieve, and new forms of business model innovation are required for success (e.g., service and solution innovation rather than product and process innovation; experiential innovation; legal rights and bundling innovation; privacy rights innovation; agency innovation, where businesses act on behalf of customers).[9][10][11][12]


  1. ^ a b Eero Saarinen (2006), Shaping the Future, Yale University Press, p. 15, ISBN 9780972488129 
  2. ^ Glenn Alexander Magee (2011), "Zeitgeist", The Hegel Dictionary, Continuum International Publishing Group, p. 262, ISBN 9781847065919 
  3. ^ Hendrix, John Shannon. Aesthetics & The Philosophy Of Spirit. New York: Peter Lang. (2005). 4, 11.
  4. ^ Mike Chopra-Gant Hollywood Genres and Postwar America: Masculinity, Family and Nation in Popular Movies and Film Noir 2006 "The idea of zeitgeist as the spirit of the age demands a unanimity that is inconsistent with the fragmentation and contradiction that characterized American society and culture during the early postwar years. The concept of Zeitgeist, therefore, is a problematic tool for analyzing the films and culture of the period: the idea of the spirit of the age is an impediment to the production of a reliable impression of an age that possessed no singular, dominant spirit."
  5. ^ a b c d Forsyth, D. R. (2009). Group dynamics: New York: Wadsworth. [Chapter 9]
  6. ^ a b c d e f Hothersall, D., "History of Psychology", 2004
  7. ^ http://www.technologyreview.com/view/428526/silicon-valleys-trouble-with-innovation/
  8. ^ http://topics.bloomberg.com/peter-thiel/
  9. ^ http://www.technologyreview.com/qa/428186/max-levchin/
  10. ^ http://online.wsj.com/article/SB10001424052702304141204577508820786062502.html
  11. ^ http://bits.blogs.nytimes.com/2012/07/13/khosla-the-silicon-valley-vision/
  12. ^ http://www.eclicktick.com/innovationzeitgeist/

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