Yum! Brands

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Yum! Brands, Inc.
TypePublic (Spin out)
Traded asNYSEYUM
S&P 500 Component
IndustryRestaurants
Founded1997 as Tricon Global Restaurants, Inc.
2002 – rename
HeadquartersLouisville, Kentucky, United States
Area servedWorldwide
Key peopleDavid C. Novak
(Chairman and CEO)
Sam Su
(Vice Chairman)
Richard T. Carucci
(President)
RevenueIncrease US$12.626 Billion (2011)[1]
Operating incomeIncrease US$1.815 Billion (2011)[1]
Net incomeIncrease US$1.319 Billion (2011)[1]
Total assetsIncrease US$8.834 Billion (2011)[1]
Total equityIncrease US$1.823 Billion (2011)[1]
Employees466,000 (as of December 2011)[1]
DivisionsChina
SubsidiariesKFC
Pizza Hut
Taco Bell
WingStreet
Yum! Restaurants International
Yum! Restaurants China
Yum! Restaurants India
Websitewww.yum.com
 
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Yum! Brands, Inc.
TypePublic (Spin out)
Traded asNYSEYUM
S&P 500 Component
IndustryRestaurants
Founded1997 as Tricon Global Restaurants, Inc.
2002 – rename
HeadquartersLouisville, Kentucky, United States
Area servedWorldwide
Key peopleDavid C. Novak
(Chairman and CEO)
Sam Su
(Vice Chairman)
Richard T. Carucci
(President)
RevenueIncrease US$12.626 Billion (2011)[1]
Operating incomeIncrease US$1.815 Billion (2011)[1]
Net incomeIncrease US$1.319 Billion (2011)[1]
Total assetsIncrease US$8.834 Billion (2011)[1]
Total equityIncrease US$1.823 Billion (2011)[1]
Employees466,000 (as of December 2011)[1]
DivisionsChina
SubsidiariesKFC
Pizza Hut
Taco Bell
WingStreet
Yum! Restaurants International
Yum! Restaurants China
Yum! Restaurants India
Websitewww.yum.com

Yum! Brands, Inc. or Yum! is a United States-based Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, and WingStreet restaurants worldwide. Prior to 2011, Yum! also owned Long John Silver's and A&W Restaurants.

Based in Louisville, Kentucky, it is the world's largest fast food restaurant company in terms of system units—more than 39,000 restaurants around the world in over 125 countries.[2] In 2011, Yum!'s global sales totaled more than US$14 billion.

History[edit]

Tricon Global[edit]

Yum! was created on May 30, 1997,[3] as Tricon Global Restaurants, Inc. an independent company, as a result of a spin-out of the former fast food division of PepsiCo, which owned and franchised the KFC, Pizza Hut, and Taco Bell brands worldwide. Because of the company's previous relationship with Pepsi, Yum! Brands has a lifetime contract with PepsiCo[citation needed], with notable exceptions the contracts of franchisees such as HMSHost and college-operated locations with Coca-Cola which override Yum's lifetime PepsiCo contract, along with some scattered KFC franchises across the United States which continue to maintain Coke fountain rights.

Expansion[edit]

In March 2002, Tricon announced the acquisition of Lexington, Kentucky-based Yorkshire Global Restaurants, owner of the Long John Silver's and A&W Restaurants chains and its intention to change the company's name to Yum! Brands, Inc. On May 16, 2002, the name change became effective after a vote during the company's annual shareholders meeting, and on June 17, 2002, Yum! executed a two-for-one stock split. Shortly afterwards, due to Yum!'s lifetime contract with Pepsi, Long John Silver's and A&W Restaurants (both of which previously served Coca-Cola products) began switching to Pepsi products, with A&W retaining A&W Root Beer from a separate deal with Dr Pepper Snapple Group.

In 2003, Yum! launched WingStreet as a hybrid combo unit with an existing Pizza Hut franchise.[4] On June 1, 2001, Pizza Hut closed the book on its BOOKIT! program in response to the Quebec education minister's concerns that it violated a public education law and a consumer-protection law against advertising aimed at children under age 13.[5]

International growth[edit]

A single Yum! restaurant facility co-branded as Taco Bell and KFC in San Francisco, California
Taco Bell's current restaurant design introduced in the 2000s.

In January 2011, Yum! announced its intentions to divest itself of its Long John Silver's and A&W brands to focus on its core brands of KFC, Pizza Hut and Taco Bell. For the decade leading up to the company's announcement, major growth had relied on international expansion. With little presence outside North America, the two chains no longer fit in the company's long-term growth plans.[6] The foreign expansion—particularly that of Taco Bell, KFC and Pizza Hut—was cited in the firm's January 18, 2011 announcement of its intention to sell the A&W and Long John Silver's chains. Both of those chains also suffered from poor sales, and had fewer locations compared to the other chains in the Yum! Brands portfolio. In September 2011, Yum! announced they had found buyers for the A&W and LJS chains. A Great American Brand LLC will buy A&W, and LJS will be acquired by LJS Partners LLC.[7] Yum! Brands had originally purchased the parent company of Long John Silver's and A&W brands in 2003 for $320 million.[7]

In May 2011, Yum! agreed to purchase mainland Chinese hot pot chain Little Sheep for HK$4.56 billion.[8] The deal spent more than 4 months in anti-trust review by the Chinese Ministry of Commerce, to determine whether or not the transaction would result in a monopolistic positioning of Yum! in the country's restaurant industry. The Ministry approved the deal in November 2011, according to Little Sheep representatives.[9]

In 2012, KFC was the first American fast food restaurant to operate in the West Bank; it opened in Ramallah; a Pizza Hut is also planned.[10]

In 2013, a few KFC locations in China supplied chicken found to contain "excess levels of chemical residue". Yum! has lost 6% of sales from publicity in China as of January 25.[11]

The company opened its first restaurant in Ulaanbaatar, Mongolia in May, 2013. For Mongolia, KFC is the first western fast food to open its doors in the country. The company is planning to open 15 more restaurants in Ulaanbaatar in the next 5 years, including the country's first drive-thru service.[12] Yum Brands also has stores in Target and Wal-Mart stores

Yum! Brands opened its 40,000th store in Calangute, Goa, India in October 2013.[13]

Corporate[edit]

The current chairman and chief executive officer of Yum! Brands is David C. Novak.[14] Novak became CEO of predecessor firm Tricon Global on January 1, 2000, and chairman of the board on January 1, 2001.[15] He is also a member of the Yum! executive/finance committee.

Since 2006, Yum! Brands has served as the corporate sponsor of the Kentucky Derby.[16]

Brands[edit]

Current[edit]

Former[edit]

See also[edit]

Yum! owns naming rights to Louisville's largest arena, the KFC Yum! Center


Notes[edit]

  1. ^ a b c d e f "Yum! Brands, Form 10-K, Annual Report, Filing Date Feb 21, 2012". secdatabase.com. Retrieved Feb 16, 2013. 
  2. ^ http://www.yum.com/company/
  3. ^ http://www.reuters.com/finance/stocks/companyProfile?symbol=YUM
  4. ^ Cyrek, Christopher (October 20, 2009). "Pizza Hut going after wings market". Dallas Business Journal (Dallas, Texas: American City Business Journals, Inc.). Retrieved 2011-01-26. 
  5. ^ "Pizza Hut pulls out". 
  6. ^ "Yum puts A&W, Long John Silver's up for sale". MSNBC. Associated Press. 18 January 2011. Retrieved 20 January 2011. 
  7. ^ a b "Yum Sells 2 Fast-Food Chains". New York Times. 2011-09-22. 
  8. ^ http://www.thechinaperspective.com/articles/uncertaintysurf-8863/
  9. ^ http://www.thechinaperspective.com/articles/chinacorporaten-8897/
  10. ^ American fried chicken comes to the Palestinian territories, Los Angeles Times, 04-02-2012, access date 20-02-2012
  11. ^ "Yum Brands' chicken in China contained excessive chemical levels, report says". Business First. 25 January 2013. Retrieved 26 January 2013. 
  12. ^ "Yum! Brands expands to Mongolia, plans more growth". Business First. 29 May 2013. Retrieved 30 May 2013. 
  13. ^ Narayan, Adi (October 23, 2013). "Yum to Invest $10 Billion With Partners in Emerging Markets Push". Bloomberg. Retrieved 19 November 2013. 
  14. ^ "Yum! Brands, Form 8-K, Current Report, Filing Date Feb 10, 2000". secdatabase.com. Retrieved Feb 16, 2013. 
  15. ^ "Yum! Brands, Form 10-K, Annual Report, Filing Date Mar 28, 2001". secdatabase.com. Retrieved Feb 16, 2013. 
  16. ^ Kentucky Derby including Yum Brands in its name – May 5, 2006

External links[edit]