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In the 1950s, Yellow Stores opened in Phoenix, Arizona as a small store selling Army Surplus items. Jake Henegar bought the company from Jim Kelly in 1960. Henegar led the enterprise until his retirement in the early 1980s.
In the 1960s Yellow Front Stores added more variety to their stock and increased their locations. By the 1970s they had stores all over the Southwestern United States. They were, by then, selling outdoor gear such as hunting, camping, and fishing supplies, as well as work clothing, such as Levi Strauss jeans.
Presidents of Yellow Front Stores after Henegar's retirement were Sean Lee, Robert Bove, and David Stoup.
After a quick expansion, Yellow Stores was forced to close all of their Pacific Northwest stores in 1977.
In 1987 there were 104 Yellow Front Stores in 8 states. Lucky sold the Yellow Front chain for $50 million during a hostile takeover by Asher B. Eshelman, a New York investor. The purchaser was a corporation owned by Kenmare; a private company owned by Daniel J. Sullivan.
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