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The "world's funniest joke" is a term used by Richard Wiseman of the University of Hertfordshire in 2002 to summarize one of the results of his research. For his experiment, named LaughLab, he created a website where people could rate and submit jokes. Purposes of the research included discovering the joke that had the widest appeal and understanding among different cultures, demographics and countries.
The History Channel eventually hosted a special on the subject.
Two hunters are out in the woods when one of them collapses. He doesn't seem to be breathing and his eyes are glazed. The other guy whips out his phone and calls the emergency services. He gasps, "My friend is dead! What can I do?" The operator says "Calm down. I can help. First, let's make sure he's dead." There is a silence, then a gun shot is heard. Back on the phone, the guy says "OK, now what?"