Wheat Thins

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Wheat Thins
Wheat Thins

Wheat Thins is a popular brand of baked cracker snacks distributed in the U.S. and Canada by Nabisco. It is also available in Australia through wholesaler USA Foods.[1] Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins come in many variations.

The snack is still well known by some for its late 1970s ad campaign starring Sandy Duncan. A more recent commercial aired during Super Bowl XLVI featuring Brian and Stewie from the animated sitcom Family Guy, in which Stewie puts emphasis on the "H" in "Wheat," saying instead, "Hwheat Thins." [2] Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media. [3]


There are several flavors available:[4]

Additional discontinued/changed flavors:

See also[edit]


  1. ^ "Wheat Thins". USA Foods: The All American Grocery Store. 
  2. ^ "Family Guy Super Bowl Commercial.". Via YouTube. Retrieved May 20, 2014. 
  3. ^ Andrew Adam Newman (January 4, 2011). "Don’t Call It a Cracker: Wheat Thins Prefers to Be Billed as a Snack". The New York Times. 
  4. ^ "Brands". Nabisco. Retrieved May 20, 2014. 
  5. ^ Reinstein, David A. (February 4, 2008). "Product Review: Original Wheat Thins". Yahoo! Voices. 

External links[edit]