Web usability

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See also: Usability

Web usability is the ease of use of a website.[1] Some broad goals of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas. One important element of web usability is ensuring that the content works on various devices and browsers.[2] Another concern for usability is ensuring that the website is appropriate for all ages and genders.

Methodology[edit]

As more results of usability research become available, this leads to the development of methodologies for enhancing web usability.[3] There are a number of usability testing tools available in the market.

E-commerce[edit]

In the context of e-commerce websites, the meaning of web-usability is narrowed down to efficiency: triggering sales and/or performing other transactions valuable to the business.

Web usability received renewed attention as many early e-commerce websites started failing in 2000. Whereas fancy graphical design had been regarded as indispensable for a successful e-business application during the emergence of internet in the 1990s, web-usability protagonists said quite the reverse was true. They advocated the KISS principle (keep it simple, stupid), which had proven to be effective in focusing end-user attention.

See also[edit]

References[edit]

  1. ^ Nielsen, Jakob. (August 2003). Usability 101: Introduction to Usability. Alertbox: Current Issues in Web Usability. Retrieved from http://www.useit.com/alertbox/20030825.html
  2. ^ Leibowitz. Brandon (21 February 2014). "Website Usability: Virtual Elephants of the Internet Room". Bosmol Social Media News. Retrieved 19 May 2014. 
  3. ^ GOSS Interactive. (October 2011). Conducting a website review and implementing results for increased customer engagement and conversions. Retrieved from http://www.gossinteractive.com/community/whitepapers/conducting-a-website-review-and-implementing-results-for-increased-customer-engagement-and-conversions

External links[edit]