WXRB (95.1 FM, "The Golden 95.1") is a non-commercial, educational radio station located in Dudley, Massachusetts. Its studios and transmitting facilities are located on the campus of Nichols College, which previously owned the station as WNRC-FM until a stronger signal at 97.5 FM signed on in February 2004. The college later sold the 95.1 FM frequency to Peter Q. George, the stations' engineer, who had been programming 95.1 after the frequency swap.
The station is named (in tribute) for XERB-AM ("The Mighty 1090"), the famous 50,000 watt Mexican "Border Blaster" radio station from which famous disc jockey Wolfman Jack (the late, Robert Weston Smith) broadcast in the mid-1960s and early 1970s. George has said that he is a lifelong fan of Wolfman Jack.
WXRB features a 24/7 automated all-oldies format, in Stereo, focusing on the years 1954-1979, similar to the original "R-KO-matic" (pronounced "ARKO-matic") automated music format at WRKO-FM and WROR (now WBZ-FM) in Boston, Massachusetts. On Saturday nights from 9:00 PM until midnight (Eastern), WXRB presents some of the lesser heard oldies, including the sound of Doo-Wop from the 1950s and early '60s on "Saturday Night Extra Gold". The station also features old-time radio shows on "FM Flashback!" followed by the original classic WOR-New York/Jean Shepherd Show every Sunday night. WXRB frequently carries sports programming produced by the students at WNRC-LP, featuring the Nichols College Bison sports teams. Two traditions that continue to endure on WXRB are the yearly broadcast of Orson Welles and The Mercury Theatre On The Air's original 1938 presentation of "War Of The Worlds" every Halloween night and the yearly airing of Arlo Guthrie's "Alice's Restaurant Massacree" twice on Thanksgiving Day.
Coordinates: 42°02′40″N 71°55′50″W / 42.0445°N 71.9306°W