WFJV radio first signed on in early 2003, operating at 107.5 MHz; it had a blend of contemporary hit music and select oldies along with news, public affairs and religious programming.
On September 13, 2005 Tampa Bay-area radio station WXGL 107.3 FM was granted a permit to move its transmitting facilities from Oldsmar to the WDUV transmitter site in Holiday. This would put WXGL's transmitter much closer to WFJV and would cause severe interference to WFJV being only one channel away at 107.5. WFJV immediately filed with the FCC an application to move frequency to 103.3 MHz. It was granted December 1, 2004 and WFJV began operating on its new frequency March 1, 2005 during this transition it changed its format to its recent format of Bible Study and Gospel. On March 30, 2005 the permit to move transmitter sites for WXGL had expired and was canceled.