WCBI-TV

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WCBI-TV
WCBITVDT.png

Wcbi dt2.png

Wcbi dt3.png
Columbus/Tupelo/
West Point, Mississippi
BrandingWCBI (general)
WCBI News
My MS (on DT2)
North Mississippi CW
(on DT3)
SloganYour News Leader
ChannelsDigital: 35 (UHF)
Virtual: 4 (PSIP)
Subchannels4.1 CBS
4.2 MyNetworkTV
4.3 The CW
AffiliationsCBS
OwnerMorris Multimedia
(WCBI-TV, LLC)
First air dateJuly 13, 1956
Call letters' meaningColumbus Birney Imes
(station founder)
Former channel number(s)Analog:
4 (VHF, 1956-2009)
Former affiliationsABC (secondary, 1956-1977)
ABC (secondary, 1978-1983)
ABC (primary, 1977-1978)
NBC (secondary, 1956-1979)
UPN (on DT2, 2002-2006)
AccuWX (on DT3, 2002-2006)
Transmitter power708 kW
Height583.9 m
Facility ID12477
Transmitter coordinates33°45′7″N 88°52′40″W / 33.75194°N 88.87778°W / 33.75194; -88.87778
Websitewcbi.com
 
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WCBI-TV
WCBITVDT.png

Wcbi dt2.png

Wcbi dt3.png
Columbus/Tupelo/
West Point, Mississippi
BrandingWCBI (general)
WCBI News
My MS (on DT2)
North Mississippi CW
(on DT3)
SloganYour News Leader
ChannelsDigital: 35 (UHF)
Virtual: 4 (PSIP)
Subchannels4.1 CBS
4.2 MyNetworkTV
4.3 The CW
AffiliationsCBS
OwnerMorris Multimedia
(WCBI-TV, LLC)
First air dateJuly 13, 1956
Call letters' meaningColumbus Birney Imes
(station founder)
Former channel number(s)Analog:
4 (VHF, 1956-2009)
Former affiliationsABC (secondary, 1956-1977)
ABC (secondary, 1978-1983)
ABC (primary, 1977-1978)
NBC (secondary, 1956-1979)
UPN (on DT2, 2002-2006)
AccuWX (on DT3, 2002-2006)
Transmitter power708 kW
Height583.9 m
Facility ID12477
Transmitter coordinates33°45′7″N 88°52′40″W / 33.75194°N 88.87778°W / 33.75194; -88.87778
Websitewcbi.com

WCBI-TV is the CBS-affiliated television station for Northern Mississippi and Northwestern Alabama licensed to Columbus. It broadcasts a high definition digital signal on UHF channel 35 from a transmitter in Northwestern Clay County. Owned by Morris Multimedia, WCBI has studios on 5th Street South in Downtown Columbus. Syndicated programming on the station includes: The Andy Griffith Show and The Doctors.

Digital channels[edit]

ChannelVideoAspectPSIP Short NameProgramming
4.11080i16:9CBSMain WCBI-TV programming / CBS
4.2480i4:3My-MSWCBI-DT2 / MyNetworkTV
4.3CWNorth Mississippi CW

History[edit]

When WCBI signed on-the-air July 13, 1956, it was the first television station in North Mississippi. The station was owned by Birney Imes, Jr. a Columbus businessman and publisher of the Commercial Dispatch newspaper. It has studios at a cement block building surrounded by and a group of mobile homes in a pasture off MS 12 just east of Columbus. WCBI was originally affiliated with ABC, NBC, and CBS but has always been a primary CBS station except during the 1977-1978 season when it was a primary ABC affiliate. During the late-1950s, it was also briefly affiliated with the NTA Film Network. [1]

NBC disappeared from the schedule in 1979 after WTVA in Tupelo expanded its city-grade signal to include Columbus. WCBI continued to carry some ABC programs until 1983 when WVSB (now Fox affiliate WLOV-TV) signed-on. The station remained in its rural location for more than thirty years. In the early-1990s, Frank Imes (Birney's son) supervised the renovation of the former Egger's Department Store in Downtown Columbus. Live broadcasting began at the new facility on October 25, 1993 with News 4 at 6.

WCBI began broadcasting a full power digital signal in August 2002 on UHF channel 35. By early September, it was broadcasting three digital signals including CBS in high definition on DT1. On DT2 was a standard definition UPN channel known on-air "UPN Mississippi" that was the first digital affiliate of the network in the country. A 24-hour local weather station was located on DT3 known on-air as "WCBI WeatherCheck" and provided as part of The Local AccuWeather Channel.

In November 2003, Imes Communications sold WCBI to current owner Morris Multimedia with the sale closing on January 14 of the next year. It was the last remaining station of Imes' once-sizable smaller-market broadcasting group. The Commercial Dispatch newspaper remains under Imes family ownership to this day.

On September 5, 2006, the UPN Mississippi subchannel was relaunched as "My Mississippi", affiliating with MyNetworkTV as part of the merger of UPN and The WB. Thirteen days later on September 18, the weather subchannel on DT3 was converted to a CW affiliate as "North Mississippi CW".

WCBI's analog service ended on January 24, 2009 due to a transmitter problem.

News operation[edit]

News open weeknights at 9 for WCBI News on the CW.

On September 8, 2008, WCBI began producing the area's second prime time newscast on this station. Known as WCBI News at 9 on My MS, the broadcast only airs on weeknights for thirty minutes and competes with another prime time show seen for a half-hour on Fox affiliate WLOV-TV (produced Sunday through Friday nights by NBC affiliate WTVA). At some point in time, WCBI added an hour-long extension of its weekday morning show to WCBI-DT2. Known as WCBI News Sunrise on My MS, this broadcast can be seen from 7 until 8 and offers a local alternative to the national network morning shows. In addition to its main studios, the station operates a Tupelo Bureau on Main Street/U.S. 278/MS 6/MS 178. On September 16, 2013, both newscasts airing on WCBI-DT2 moved to CW affiliate WCBI-DT3.

News/station presentation[edit]

Newscast titles[edit]

Station slogans[edit]

News music packages[edit]

News team[3][edit]

Anchors

First Alert Weather


Sports team (both seen on The End Zone)

Reporters

Contributors

Former on-air staff[edit]

References[edit]

External links[edit]