WBXX-TV

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WBXX-TV
WBXXlogo.jpg
Crossville/Knoxville, Tennessee
City of licenseCrossville, Tennessee
BrandingThe CW 20
SloganTV Now
Expect More (newscasts)
ChannelsDigital: 20 (UHF)
Virtual: 20 (PSIP)
Subchannels20.1 The CW
AffiliationsThe CW
OwnerLockwood Broadcast Group
(Knoxville TV, LLC)
First air dateOctober 1997; 16 years ago (1997-10)
Call letters' meaningThe WB (former affiliation) and XX (Roman numeral 20)
Sister station(s)WKNX-TV
Former channel number(s)Analog:
20 (UHF, 1997-2009)
Former affiliationsPrimary:
The WB (1997-2006)
Secondary:
UPN (2001-2002)
Transmitter power652 kW
Height735 m
ClassDT
Facility ID72971
Transmitter coordinates36°6′33″N 84°20′17″W / 36.10917°N 84.33806°W / 36.10917; -84.33806
Licensing authorityFCC
Public license information:Profile
CDBS
Websitecw20tv.com
 
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WBXX-TV
WBXXlogo.jpg
Crossville/Knoxville, Tennessee
City of licenseCrossville, Tennessee
BrandingThe CW 20
SloganTV Now
Expect More (newscasts)
ChannelsDigital: 20 (UHF)
Virtual: 20 (PSIP)
Subchannels20.1 The CW
AffiliationsThe CW
OwnerLockwood Broadcast Group
(Knoxville TV, LLC)
First air dateOctober 1997; 16 years ago (1997-10)
Call letters' meaningThe WB (former affiliation) and XX (Roman numeral 20)
Sister station(s)WKNX-TV
Former channel number(s)Analog:
20 (UHF, 1997-2009)
Former affiliationsPrimary:
The WB (1997-2006)
Secondary:
UPN (2001-2002)
Transmitter power652 kW
Height735 m
ClassDT
Facility ID72971
Transmitter coordinates36°6′33″N 84°20′17″W / 36.10917°N 84.33806°W / 36.10917; -84.33806
Licensing authorityFCC
Public license information:Profile
CDBS
Websitecw20tv.com

WBXX-TV is the CW-affiliated television station for Eastern Tennessee licensed to Crossville. It broadcasts a high definition digital signal on UHF channel 20 from a transmitter in unincorporated Southwestern Anderson County. The station can also be seen on Comcast and Knology channel 7 as well as Charter channel 12. Owned by the Lockwood Broadcast Group, WBXX is the sister station of Independent station, WKNX-TV. Both stations have studios on Cogdill Road in unincorporated Western Knox County. Syndicated programming on the station includes How I Met Your Mother, Family Guy and The Big Bang Theory, among others.

History[edit]

WBXX began operation in October 1997; the station is the only one that was ever built by ACME Communications from the ground up (KWBQ in Albuquerque, New Mexico was also signed on by ACME but its construction permit originally belonged to another entity). Originally branded as "WB20," WBXX was primarily an affiliate of The WB Television Network from its sign-on until 2006, though it did run select UPN programming during 2001 and 2002 as that network did not have a Knoxville affiliate at the time.[1]

WBXX was consistently one of the highest-rated WB stations in the country, and was recognized as such by The WB network. WBXX rebranded as "East Tennessee's WB" in September 2003, and later became "East Tennessee's CW" in 2006, when the station took affiliation with The CW Television Network. WBXX rebranded again, to its current "CW20" moniker, in August 2008.

WBXX is the only full-powered Knoxville-market station to be licensed in a city in the Central Time Zone; Cumberland County (where Crossville is located) and Fentress County are the two counties in the Knoxville market that observe Central Time, one hour earlier than Knoxville, in Eastern Time. However, while national CW programming is promoted with both Eastern and Central Time listings, WBXX local programming is promoted with only Eastern Time listings. In February 2011, ACME Communications announced a deal to sell the station to Virginia-based Lockwood Broadcasting Group.

The sale was approved by the Federal Communications Commission (FCC) on March 21 with the consummation being completed on May 6.[2][3][4] From 1998 until 2004, the station aired a series of interstitials during children's programming called "WB 20 Kids Club" (later "Dubba Clubba") hosted by comedian Jackson Bailey (known as "Joe Cool"). The interstitials featured information and contests to viewers in several vignettes each weekday covering topics such as science, biology, conservation, music, and pet care.

Digital television[edit]

Digital channel[edit]

ChannelVideoAspectPSIP Short NameProgramming[5]
20.11080i16:9WBXX-DTMain WBXX-TV programming / The CW

Analog-to-digital conversion[edit]

WBXX-TV shut down its analog signal, over UHF channel 20, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal relocated from its pre-transition UHF channel 50 to its former analog-era UHF channel 20.[6]

Newscasts[edit]

Nightly news open.

Until mid-late 2013, WBXX aired the nationally syndicated morning show The Daily Buzz from 6 until 8. The program was produced by ACME Communications, and during the company's ownership of this station, there were local weather cut-ins focusing on the Knoxville area. It is unknown if these updates were still provided with WBXX's ownership change to Lockwood. The Daily Buzz has since moved to sister station WKNX-TV.

At one point in time, NBC affiliate WBIR-TV (owned by the Gannett Company) began producing a nightly newscast on this station through an outsourcing agreement. Known as 10 News at 10, the broadcast only aired for twelve minutes in an abbreviated format featuring the day's top stories along with an updated weather forecast. The broadcast originated from WBIR's facility on Hutchinson Avenue in Knoxville's Lincoln Park section (official address is Bill Williams Avenue). It was offered as an alternative to Fox affiliate WTNZ which had nightly local news produced by ABC affiliate WATE-TV. In early-March 2011, WTNZ terminated its news share agreement with WATE after entering into another contract with WBIR. As a result, the latter station stopped producing the nightly update for WBXX.

On August 1, 2011, WATE (owned by Young Broadcasting, which has since merged with Media General) returned to the prime time newscast race with a new nightly 35 minute broadcast on WBXX (known on-air as The CW 20 News at 10) through another outsourcing agreement. Corresponding with the addition, WATE upgraded to high definition newscasts that October 17 becoming the third local news operation in Knoxville to make the change. Initially, the newscast on WBXX was not included in the upgrade as it lacked a high definition-capable master control at its separate studios to receive the newscast in HD. This lasted until early April 2012 when WBXX underwent a master control upgrade; as a result, the WATE news show on WBXX is now in HD. The CW 20 News at 10 originates from WATE's studios in Camp House on North Broadway Northeast/SR 33/SR 71/US 441 in the city's Old North Knoxville section [7][8][9]

News team[edit]

Anchors

Weather Team

Sports Team

Reporters

References[edit]

External links[edit]