In 2006 it was described by Reuters as one of the handful of studios that dominate the U.S. porn industry. It is based in Los Angeles, California. Founder Steven Hirsch is co-chairman, along with Bill Asher, who is also a co-owner.
Vivid also runs several websites, including Vivid.com, featuring its Vivid Girls. These websites prominently promote the "Vivid Girls" and their various videos. The sites also allow users to view scenes from various Vivid productions, as well as Internet-only content.
The company also has marketing and licensing programs for Vivid branded vodka, condoms, snowboards, skateboards, tee shirts, playing cards, advertising, calendars, comic books and book publishing. How to Have a XXX Sex Life: The Ultimate Vivid Guide, was co-authored by several Vivid Girls and published by HarperCollins.
Policies and production values
Vivid produces over 60 titles a year. The company has a small number of high budget movies that it produces and aggressively markets. This is different from many other San Fernando Valley production companies, which routinely film, edit and release a two-hour title in less than a week, spending relatively little on advertising or promotion. According to Forbes Magazine Vivid's annual revenue is estimated to be $100 million USD. The same estimate was given by Business Week in June 2006. However, Vivid also aggressively repackages its original material in compilations, which are relatively inexpensive to produce. Forbes also reported that approximately one third of all the titles sold in U.S. adult DVD stores are Vivid films.
Its titles are sold through retail stores across the United States, the rental market and direct to consumers through various online mail-order sites. Vivid also distributes the films to cable and satellite channels and offers its Internet subscribers full access to the largest archive of titles in the adult industry.
In February 2006 Vivid changed its condom-only policy to a condom-optional policy that lets performers decide whether or not to use them.
In October 2010, Vivid stopped production as a precaution when an actor tested positive for HIV.
An October 2012 open letter from Steven Hirsch took aim at a Los Angeles County plan that would require performers to wear condoms on set. Hirsch said the proposal would be costly and ineffective and was an example of unnecessary government intrusion into private bedrooms.
Divisions and Ventures
Vivid and alt-porn
In February 2006 Vivid made its foray into alt-porn with the signing of director Eon McKai and the formation of the Vivid-Alt imprint. Vivid-Alt in turn hired erotic photographers—Dave Naz and Octavio "Winkytiki" Arizala to direct features for the imprint.
The first film directed by Eon McKai under that imprint, Girls Lie, was nominated for an AVN Award, one of 13 nominations in 2008 for various Vivid-Alt imprint releases. In 2009 the company won the AVN Award for Best Music Soundtrack for The Bad Luck Betties and in 2010 for the musical soundtrack of Live in My Secrets.
In March 2007 Vivid signed award-winning author, columnist, editor and sex educator Tristan Taormino to head up the Vivid Ed imprint, which has produced several how-to DVD sex guides including The Expert Guide To Sex, The Expert Guide to Oral Sex, Part 1: Cunnilingus, The Expert Guide to Oral Sex, Part 2: Fellatio and The Expert Guide to the G-Spot. In 2010 Vivid Ed's director Tristan Taormino received several AVN Awards as well as the Trailblazer Award from the Feminist Porn Awards in Toronto, Canada on April 9, 2010.
In 1998 Vivid pioneered the development of the celebrity sex tape, when it distributed Pam & Tommy Lee Hardcore & Uncensored. Some of the Vivid Celeb videos are obtained directly from the celebrities while others are acquired through third parties. Vivid's collection of celebrity sex videos includes Janine & Vince Neil Hardcore & Uncensored (1998); The Tom Sizemore Sex Scandal (2005); Karrine Steffans Superhead (2006); Lil Jon's Vivid Vegas Party (2006); Toastee Exposed (Jennifer "Toastee" Toof) (2007); Kim Kardashian Superstar (2007); Jessica Sierra Superstar (2008); former Miss USAKelli McCarty in Faithless (2009); Mindy McCready Baseball Mistress (2010); The 11th Hole (2010) starring Tiger Woods' mistress Joslyn James; Kendra Exposed (2010) featuring TV personality Kendra Wilkinson, and Montana Fishburne (2010) starring the daughter of actor Laurence Fishburne,(2014) Mimi and nikko love and hip hop stars
Vivid supplies content for a channel on the Sirius XM Radio network that features its various stars. The channel will move to online only on July 17th.
On November 7, 2011 Vivid Entertainment launched its Vivid for Google TV channel as "the first TV app designed to make sexually explicit content available through the new Google TV set-top device." It will broadcast in high definition "award-winning adult movies, celebrity sex tapes, XXX parodies of popular superheroes, educational videos and other content", to who also subscribe to the company's website.
In April 2010, country singer Mindy McCready sent Vivid a cease and desist letter ordering them not to distribute copies of her sex tape. Vivid produced proof that it had a signed release form from McCready.
Awards and recognition
1987 AVN Award – 'Best Video Feature' for Blame it on Ginger
1991 AVN Award – 'Best Vignette Release' for Beat the Heat
1992 AVN Award – 'Best Vignette Release' for Scarlet Fantasy
1992 AVN Award – 'Top Renting Release of the Year' for The Masseuse
2010 XBIZ Award Nominee – Feature Movie of the Year for Faithless
2010 XBIZ Award Nominee – Feature Movie of the Year for Throat: A Cautionary Tale
2010 XBIZ Award Nominee – Feature Movie of the Year for Live In My Secrets (Vivid-Alt)
2010 XBIZ Award – 'Marketing Campaign of the Year' – Throat: A Cautionary Tale
2012 XBIZ Award – 'Marketing Campaign of the Year' – Spider-Man XXX
2013 XBIZ Award Nominee - 'Studio of the Year', 'Parody Release of the Year-Comedy' for Star Wars XXX: A Porn Parody; also 'Parody Release of the Year-Drama' for The Avengers XXX: A Porn Parody and The Dark Knight XXX: A Porn Parody. Additional nominations include: 'All-Sex Series of the Year for Brand New Faces, 'Vignette Release of the Year' for Allie Haze: True Sex and Goddess
2013 XBIZ Award – 'Vignette Release of the Year' – Allie Haze: True Sex
2013 XBIZ Award - 'Parody Release of the Year - Comedy' - Star Wars XXX: A Porn Parody
2014 XBIZ Award - 'Parody Release of the Year-Drama' - Superman vs. Spider-Man: An Axel Braun Parody and 'Couples-Themed Release of the Year' - Orgy University, 
^ abcd2009 AVN Award – 'Best Music Soundtrack' – The Bad Luck Betties; 'Best Educational Release' for Tristan Taormino's Expert Guide to Oral Sex 2; 'Best Film' for Cry Wolf.
^ abcdef2010 AVN Awards – Throat: A Cautionary Tale won 5 awards; 'Best Overall Marketing Campaign – Company Image'; 'Best Music Soundtrack' – Live in My Secrets; Vivid Ed for 'Best Educational Release' – Tristan Taormino's Expert Guide to Threesomes; 'Best Pro-Am Series' Brand New Faces.