Via Condotti

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The Via Condotti is the narrow, shaded, street running up the picture. Seen from the top of the Spanish steps.
The Via dei Condotti is usually very crowded, packed with tourists, shoppers and locals alike.

Via Condotti (officially Via dei Condotti) is a busy and fashionable street of Rome, Italy.[1] In Roman times it was one of the streets that crossed the ancient Via Flaminia and enabled people who transversed the Tiber to reach the Pincio hill. It begins at the foot of the Spanish steps and is named after conduits or channels which carried water to the Baths of Agrippa. Today, it is the street which contains the greatest number of Rome-based Italian fashion retailers, equivalent to Milan's Via Montenapoleone, Paris' Rue du Faubourg-Saint-Honoré, Florence's Via de' Tornabuoni or London's Bond Street.

Caffé Greco (or Antico Caffé Greco), perhaps the most famous café in Rome was established at Via dei Condotti 84 in 1760, and attracted figures such as Stendhal, Goethe, Byron, Liszt and Keats to have coffee there. [2] Guglielmo Marconi, inventor of radio, lived at Via dei Condotti 11, until his death in 1937.

Being near the Spanish steps, the street is visited by large numbers of tourists. In May 1986, fashion designer Valentino filed suit to close a McDonald's shortly after it opened near the Spanish steps, complaining of "noise and disgusting odours" below his six-story palazzo in the vicinity of Via Condotti.[3] But to the dismay of some Romans, McDonald's overcame the obstacles and is successful.[4]

Via Condotti is a center of fashion shopping in Rome, dating to the atelier of Bulgari which opened in 1905. In addition to Valentino, other designers such as Armani, Hermès, Cartier, Louis Vuitton, Fendi, Gucci, Prada, Dolce & Gabbana and Salvatore Ferragamo have stores on Via Condotti.[5][6] Others, such as Laura Biagiotti, have their offices there.[7]

Monuments and sights of interest

A closer view of the street, showing a Dior boutique.
Baroque austerity meets glitzy fashion: the imposing Palazzo di Malta, built in the 1600s, surrounded by smart boutiques.

Lining the stylish street and near the Piazza di Spagna and Largo Goldoni are several structures of touristic, historical or monumental interest.

Other

The street is nearby and serviced by the Rome Metro station Spagna which opened in 1980. Via dei Condotti is a pedestrian thoroughfare.

References

  1. ^ Melanie Renzulli. "Where to Shop in Rome". About.com. http://goitaly.about.com/od/romeitaly/a/Rome-shopping.htm. Retrieved 2011-02-23. 
  2. ^ Darwin Porter; Danforth Prince (December 2008). Frommer's Rome. Frommers.com. ISBN 978-0-470-28782-8. http://www.frommers.com/destinations/rome/N21766.html. 
  3. ^ "Italy: Haute Couture, with Catsup". Time (Time.com). May 12, 1986. http://www.time.com/time/magazine/article/0,9171,961375,00.html. Retrieved 2011-02-23. 
  4. ^ "McDonald's In Italy". LifeInItaly.com. November 11, 2010. http://www.lifeinitaly.com/business/mc-donald. Retrieved 2011-02-23. 
  5. ^ "Shopping". Italy Travel Guide. 2011. http://www.travelplan.it/rome_guide_shopping.htm. Retrieved 2011-02-23. 
  6. ^ "Via Condotti, Rome, Italy". GreenwichMeanTime.com. December 2, 2010. http://wwp.greenwichmeantime.com/time-zone/europe/european-union/italy/rome/via-condotti/. Retrieved 2011-02-23. 
  7. ^ "Biagiotti: the Leonardo Prize? The 'Oscar' for Italian Products". Italtrade.com. May 19, 2010. http://www.italtrade.com/spotlight/biagiotti.htm. Retrieved 2011-02-23. 

Coordinates: 41°54′18″N 12°28′50″E / 41.9051°N 12.4805°E / 41.9051; 12.4805