VerticalResponse

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VerticalResponse Inc.
TypePrivate
IndustryEmail Marketing, Email Service Provider, Social Media Marketing, SaaS
FoundedSan Francisco, California, U.S. (2001 (2001))
Founder(s)Janine Popick
HeadquartersBlue Shield of California Building
San Francisco, California
, U.S.
Area servedWorldwide
Key people

Janine Popick (Founder, CEO)

Dave Shiba (COO)
RevenueNot Disclosed
WebsiteVerticalResponse.com
 
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VerticalResponse Inc.
TypePrivate
IndustryEmail Marketing, Email Service Provider, Social Media Marketing, SaaS
FoundedSan Francisco, California, U.S. (2001 (2001))
Founder(s)Janine Popick
HeadquartersBlue Shield of California Building
San Francisco, California
, U.S.
Area servedWorldwide
Key people

Janine Popick (Founder, CEO)

Dave Shiba (COO)
RevenueNot Disclosed
WebsiteVerticalResponse.com

VerticalResponse provides online software for small businesses and nonprofit organizations to create and manage email marketing, social media marketing, event marketing, online surveys and direct mail campaigns. The company was founded in 2001 by Janine Popick, Jeff McConathy and Rob Hoadley to revolutionize the way small businesses perform their email marketing activities. Today the company has over 500 integrations with companies like Salesforce, vbulletin, Facebook, Twitter, LinkedIn and Google Apps.

The company has over 150,000 customers worldwide, over 130 employees and is based in San Francisco, California.

The company was ranked #1771 on the 2011 Inc. 5000, a list it's been on every year since 2006.[1] In September 2011 it launched an event marketing tool.[2] In December 2011 it acquired Roost, a social media marketing technology company.[3]

Contents

History

VerticalResponse was founded and is headquartered in San Francisco, California. Representative partners include Salesforce.com, BigContacts, vBulletin, SnapPages and Google Apps.

In 2001 after managing large databases and email lists for companies like NBCi, XOOM.com, Symantec, FileMaker and Claris, CEO Janine Popick called upon two ex co-workers to create an easy-to-use interface for creating and sending email marketing campaigns enabling small businesses to retain customers. Since her prior experience with marketing software at larger companies was complicated, she wanted to create something for the smaller businesses. Easy-to-use templates, reporting and the ability to manage bounced emails and unsubcribes was at the forefront of the technology her co-founders built.

Janine raised just $500,000 in a first traunch of an investment from friends and family and over the course of the next few years raised a total of $1.2 million. Profitable since 2005 the company manages growth by taking profits and investing in sales and marketing.

In December of 2011, VerticalResponse acquired Roost, a social media marketing company which catapulted the company in the direction where small businesses would now not only use VerticalResponse for email marketing but for their social media marketing as well. A user can manage their media campaigns, posting to Twitter, LinkedIn and Facebook and can engage with those who comment on posts or RT tweets right from within the VerticalResponse application.

Customers

VerticalResponse customers tend to be businesses with smaller lists, although the company does attract businesses with larger email list sizes. This portion of the customer base tends to be a smaller percentage of the overall base. The customers are varied by industry although non-profits and retailers top the list.

The company offers a freemium of 10,000 emails/month to qualifying 501 (c)3 non-profit organizations and a 15% discount on additional services.

Awards

Similar companies

See also

References

  1. ^ Inc. Magazine. "Top Inc. 5,000 Companies". http://www.inc.com/inc5000/profile/verticalresponse. 
  2. ^ Business Insider (September 21, 2011). "Are You Still Manually Registering Event Attendees? Vertical Response Launches A New Service". http://www.businessinsider.com/are-you-still-manually-registering-event-attendees-vertical-response-launches-a-new-service-2011-9. 
  3. ^ TechCrunch (December 15, 2011). "VerticalResponse Buys Social Media Marketing Technology Startup Roost". http://techcrunch.com/2011/12/15/verticalresponse-buys-social-media-marketing-technology-startup-roost/. 
  4. ^ About.com. "Online Business Awards - 2012 About.com Readers' Choice Awards". http://onlinebusiness.about.com/od/dailyoperations/ss/Online-Business-Awards-2012-About-Com-Readers-Choice-Awards.htm. 
  5. ^ Stevie Awards. "Award Winners". http://www.stevieawards.com/pubs/women/awards/414_2653_21581.cfm. 
  6. ^ San Francisco Business Times (October 28, 2011). "Fast 100 Show All the Ways to Grow". http://www.bizjournals.com/sanfrancisco/print-edition/2011/10/28/fast-100-show-all-the-ways-to-grow.html. 
  7. ^ "VerticalResponse Ranked No. 343 Fastest Growing Company In North America On Deloitte's 2011 Technology Fast 500™". http://www.verticalresponse.com/about/press/verticalresponse-ranked-no-343-fastest-growing-company-in-north-america. 
  8. ^ Small Business Influencer Awards. "Award Winners List". http://influencers.smallbiztrends.com/news/champions. 
  9. ^ Silicon Valley/San Jose Business Journal (March 8, 2011). "Bay Area companies named US Chamber award winners". http://www.bizjournals.com/sanjose/news/2011/03/08/bay-area-companies-named-us-chamber.html. 
  10. ^ WomensInitiative.org. "Award Winners". http://www.womensinitiative.org/emails/wey_winners.html. 
  11. ^ SFChamber.com. "Award Winners". http://www.sfchamber.com/eventsprogs/events/ebbies/halloffame.html. 
  12. ^ SmallBizTechnology.com. "Tech Thursday Round-Up". http://smallbiztechnology.com/archive/2010/05/tech-thursday-round-up-may-2.html/. 

External links