Vemma

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Vemma Nutrition Company
TypePrivate
IndustryDietary supplements
Predecessor(s)
  • New Vision International
FoundedTempe, Arizona (2004 (2004))
Founder(s)Benson K. Boreyko
HeadquartersScottsdale, Arizona, United States
Area servedWorldwide
Key peopleBK Boreyko (CEO)
Karen Boreyko (co-founder)
Lauren Boreyko (co-founder)
Brad Wayment (COO)
Yibing Wang (Chief Scientific Officer)
ProductsVemma, Verve, Bod·ē, NEXT
Websitevemma.com
 
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Vemma Nutrition Company
TypePrivate
IndustryDietary supplements
Predecessor(s)
  • New Vision International
FoundedTempe, Arizona (2004 (2004))
Founder(s)Benson K. Boreyko
HeadquartersScottsdale, Arizona, United States
Area servedWorldwide
Key peopleBK Boreyko (CEO)
Karen Boreyko (co-founder)
Lauren Boreyko (co-founder)
Brad Wayment (COO)
Yibing Wang (Chief Scientific Officer)
ProductsVemma, Verve, Bod·ē, NEXT
Websitevemma.com

Coordinates: 33°38′38″N 111°53′57″W / 33.643787°N 111.899148°W / 33.643787; -111.899148

Vemma (/ˈvmə/) Nutrition Company is a privately held multi-level marketing (MLM) company that sells energy drinks, nutritional beverages and weight management products. The company, based in Scottsdale, Arizona, was founded in 2004 by Benson K. Boreyko and family.[1]

History[edit]

Vemma was preceded by New Vision International, a Tempe, Arizona-based dietary supplement company founded by the Boreyko family in March 1995.

Vemma ranked #75 in Direct Selling News for 2011 and 2013 it ranked #81.[2] In 2013, Vemma won one silver and four bronze Stevie Awards.[3]

Products[edit]

Vemma has five product lines, all based on their core Vemma nutritional formulation: Vemma, Verve, Thirst, Bod·ē, and NEXT.[4] The name "Vemma" is an acronym representing: vitamins, essential minerals, mangosteen, aloe.[5] Personal trainer Chris Powell is the spokesperson for the company's Bod·ē brand.[6][7]

Business model[edit]

Vemma is a multi-level marketing (MLM) company. The company sells its products through independent distributors (referred to as Brand Partners) who can earn a share of the revenue from their own product sales as well as those from the network of distributors they build. [8]

Criticism[edit]

The parent company, New Vision International, was enjoined in 1999 by the Federal Trade Commission against engaging in certain advertising practices they were accused of using previously.

New Vision was accused in the FTC complaint[9] of "unfair or deceptive acts or practices, and the making of false advertisements" about the health benefits of some of their products. In the Decision & Order,[10] the FTC ordered New Vision to stop making various claims; specifically they were ordered (1) to stop saying that one of their product recipes was effective in treating ADD or ADHD, or useful as an alternative to Ritalin; (2) that they not indicate or imply that any testimonial or endorsement of any of their products is typical or ordinary; and (3), that they make no claims about safety or effectiveness in reducing the risk of developing any disease or disorder; and that they communicate all this to their team members in mailings.

References[edit]

  1. ^ "Executive Bios". Vemma. May 2013. Retrieved 2013-08-01. 
  2. ^ J.M.Emmert. "2012 DSN Global 100: The Top Direct Selling Companies in the World". Direct Selling News. Retrieved 2013 Aug 01. 
  3. ^ "Vemma (R) Honored as a Five-Time Stevie(R) Award Winner in 2013 American Business Awards(SM)". June 18, 2013. Retrieved 2013-08-01. (subscription required)
  4. ^ "Vemma, Building A Solid Nutritional Foundation Is Vital To Your Overall Health". Vemma. July 2013. Retrieved 2013-08-01. 
  5. ^ "Vemma Science - Vemma Formula". Retrieved 6 September 2013. 
  6. ^ "Vemma Bod-e Weight Loss Management Products". Retrieved 2013 Oct 20. 
  7. ^ "Vemma Bod-e Program". Retrieved 2013 Aug 01. 
  8. ^ "What is Verve Energy Drink?". March 18, 2013. Retrieved 2013-11-16. (subscription required)
  9. ^ US Federal Trade Commission, Donald S. Clark, Secretary (March 1999). "New Vision International Inc. - Complaint No. C-3856". Ftc.gov. Retrieved 2013-06-21. 
  10. ^ United States of America, Federal Trade Commission, Robert Pitofsky, Chairman (March 1999). "New Vision International Inc. - Decision and Order No. C-3856". Ftc.gov. Retrieved 2013-06-21. 

External links[edit]