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Block printed velveteen fabric designed by William Morris.

Velveteen (or velveret) is a cloth made in imitation of velvet. Normally cotton, the term is sometimes applied to a mixture of silk and cotton. Some velveteens are a kind of fustian, having a rib of velvet pile alternating with a plain depression. This fabric has a pile that is short (never more than 3mm deep), and is closely set. It has a firm hand, and a slightly sloping pile. Compared to true velvet, velveteen has greater body, does not drape as easily, and has less sheen.[1][2]

The velveteen trade varies with the fashions that control the production of velvet.

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