Va Va Voom

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"Va Va Voom"
Single by Nicki Minaj
from the album Pink Friday: Roman Reloaded and The Re-Up
ReleasedSeptember 12, 2012 (2012-09-12)
RecordedOctober–December 2011
GenreElectropop, electronic dance
Length3:03
LabelYoung Money, Cash Money, Universal Republic
Writer(s)Onika Maraj, Lukasz Gottwald, Allan Grigg, Max Martin, Henry Walter
ProducerDr. Luke, Kool Kojak, Cirkut
Nicki Minaj singles chronology
"Out of My Mind"
(2012)
"Va Va Voom"
(2012)
"The Boys"
(2012)
 
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"Va Va Voom"
Single by Nicki Minaj
from the album Pink Friday: Roman Reloaded and The Re-Up
ReleasedSeptember 12, 2012 (2012-09-12)
RecordedOctober–December 2011
GenreElectropop, electronic dance
Length3:03
LabelYoung Money, Cash Money, Universal Republic
Writer(s)Onika Maraj, Lukasz Gottwald, Allan Grigg, Max Martin, Henry Walter
ProducerDr. Luke, Kool Kojak, Cirkut
Nicki Minaj singles chronology
"Out of My Mind"
(2012)
"Va Va Voom"
(2012)
"The Boys"
(2012)

"Va Va Voom" is a song recorded by American recording artist Nicki Minaj from the deluxe version of her second studio album Pink Friday: Roman Reloaded. It was released on October 23, 2012 by Young Money, Cash Money and Universal Republic as the fifth single from the album. The song was written by Minaj, Lukasz Gottwald, Allan Grigg, Max Martin and Henry Walter and produced by Dr. Luke, Kool Kojak and Cirkut. Being released as the fifth single, it was sent to UK radio stations on September 12, 2012 and later sent to Top 40/Mainstream radio on October 23, 2012. It was planned to serve as the lead single, but its release was postponed at the last minute in favor of "Starships"; it was later released as a promotion for the album's reissue Pink Friday: Roman Reloaded – The Re-Up.

"Va Va Voom" is an electropop and electronic dance song with lyrics that talks about sexual activity towards a male. Upon its release, the song received positive reviews from critics, with many finding it her best dance song, along with it being catchy and radio-friendly. Commercially, the song entered the top twenty in countries including Ireland, Slovakia, New Zealand and the United Kingdom. An accompanying music video was shot in December 2011, but was initially shelved after Minaj decided not to release "Va Va Voom" as the album's lead single, because she was not happy with the video's end result. Va Va Voom was then included on her setlist for her Pink Friday: Reloaded Tour.

Background[edit]

"Va Va Voom" was written by Minaj, Lukasz Gottwald, Allan Grigg, Max Martin and Henry Walter, with production by Dr. Luke, Kool Kojak and Cirkut.[1] It was intended to be the lead single from Pink Friday: Roman Reloaded. It was to be solicited to rhythmic contemporary radio stations on February 7, 2012.[2] It was later postponed a week to February 14, 2012, with a release to contemporary hit radio scheduled for the same date.[3][4] However, Minaj announced that "Starships" would instead be released as the lead single.[5]

On May 24, 2012, a poll was posted on Minaj's website, asking fans to help select the next singles, the poll is divided into three categories, the third category asks to choose the second worldwide pop single, the choices were: "Pound the Alarm", "Whip It", and "Va Va Voom". "Va Va Voom" had the most votes and won the poll. "Whip It" came in second place and "Pound The Alarm" came in third. However after several radio stations in the UK, France, and Australia started heavily playing "Pound the Alarm", Minaj announced on June 6, 2012, that "Pound The Alarm" has been chosen instead.[6][7][8][9] "Va Va Voom" was eventually solicited to contemporary hit radio in the United States on October 23, 2012.[10]

Composition[edit]

Musically, "Va Va Voom" is an electropop and electronic dance song with influences of dubstep.[11] Lyrically, the song talks about "seduction finds Minaj playing the temptress atop some delicious dub-lite pulsations."[12] They said the lyrical content "I know that he got a wife at home, but I need just one night alone."[12] According to the sheet music published by Kobalt Music Publishing America, Inc. at Musicnotes.com, "Va Va Voom" is set in common time with a tempo of 120 beats per minute. Written in the key of C minor, it follows the chord progression Cm–E–B–A; Minaj's voice spans from A3 to B4.[13]

Reception[edit]

Critical response[edit]

"Va Va Voom" garnered critical acclaim from critics, most of whom complimented the songs genre mash-up and compared the track to Minaj's 2011 single "Super Bass". According to MTV's Kara Klenk, "Va Va Voom" remains a "stand out track" on the album, along with "Beautiful Sinner," "Come on a Cone" and "Beez in the Trap."[14] Sarah Crafford of The Sun Chronicle recommended the song to listeners who favored Minaj's Pop tracks, complimenting the song as a "catchy, sing-along and soon-to-be hit!."[15] Comparing the song to that of "Super Bass," Alexander Miller of Quinnipiac University's Quad News stated that "Va Va Voom" could find itself as the hit bonus single of the album.[16] Bradley Stern from MuuMuse was very positive saying the song was "insanely infectious" and compared the song to Britney Spears' song "Seal It With a Kiss".[12] He also said "Throw in a very 'You da One'-esque breakdown (again, Dr. Luke), and you’ve got an unbelievably sickening (in the good way!) pop tune."[12]

David Jeffries from Allmusic was chosen as a standout track on the album.[17] He compared the song to "some Black Eyed Peas-styled flash."[18] Sal Cinquemani from Slant Magazine described the song as "the most obvious successor to Minaj's crossover hit [Super Bass.][19] David Asante from That Grape Juice gave it a positive review stating that it is the "best evidence" of Minaj not being a contemporary pop music artist, and concluded that "she fashions and molds it to her taste."[20] Due to its dance-poppy nature critics are calling it “Super Bass 2.0".

Chart performance[edit]

Following the album's release, "Va Va Voom" sold 46,000 downloads, prompting it to debut at number seventy-nine on the Billboard Hot 100.[21][22] It also debuted on the Canadian Hot 100 at number seventy-four.[23] The song also garnered success across American Billboard charts, charting at number fifty on the Hot Digital Songs chart, 45 on the Hot Canadian Digital Songs chart, fifteen on the Rap Digital Songs, and twenty-one on the Pop Digital Songs.[23] After its official release, the song has re-entered the U.S. Billboard Hot 100 at #98 rising to #69 the next week to #46.

The song debuted at thirty-six on the Australian Singles Chart, where it eventually peaked. It stayed there for two non-consecutive weeks, and stayed in the charts for seven weeks altogether.[24] The song then charted at twenty-nine on the New Zealand Singles Chart and peaked at number twenty, continuing her top twenty peaking success. It stayed in for only eight weeks.[25] The song peaked at six and one on the Belgium Singles Chart (Flanders and Wallonia), respectively and number sixty on the German Singles Chart.

In the UK Singles Chart, the song debuted at number 43, before climbing to number 20 a week later where it stayed there for two consecutive weeks. It spent a total of eight weeks in the top 40. The song debuted at number 37 in the Scottish Singles Chart, before climbing to 20 a week later, spending a total of eight weeks in the top 40. In the Irish Singles Chart, "Va Va Voom" debuted at number 31, before going on to peak at number 13 in its fifth week in the top 40. The song spent nine consecutive weeks in the top 40.

Music video[edit]

Background[edit]

The music video was filmed on December 21, 2011, in Los Angeles and was directed by Hype Williams.[26] Even though during filming Minaj tweeted: "The look were about to shoot, your gonna Spazz",[27] she later expressed her disliking of the end product, but eventually stated that it will be released as a result of the song becoming a single.[28][29] The music video premiered on October 26, 2012 on E! News.[30]

Synopsis[edit]

Minaj's mythical persona is showcased throughout the video.

The video begins with a rising sunset set in a fairytale like setting set in the wilderness. Two unicorns appear running across water, a reference to the movie Legend, before Minaj appears in a costume with a male companion (rumored to be Robin Hood) behind her, and special effects are displayed throughout the video. Minaj and the boy, dressed in a nobleman's attire continue to be flirtatious towards one another throughout the video, and he tries to woo Minaj, but she continues to play hard to get. The unicorns appear once more before Minaj is shown in another bizarre costume accompanied by a blonde wig. Then Minaj appears to be channeling the fairy tale princesses Sleeping Beauty and Snow White, while cooking, a knight appears before Minaj and intimidates her with his sword. She then appears to be lying inside of a glass showcase (possibly a glass "coffin", as follows the story of snow white). In the end, Nicki pulls a surprising twist by appearing as the evil Queen and seducing the male companion when he arrives to save the "Snow White (Nicki)" from the glass showcase.

Reception[edit]

Gina Serpe from E! News gave the video a positive review, stating: "It's safe to say this video has something for everyone. Starting with Nicki herself looking damn good".[31]

Live performances[edit]

Minaj performed "Va Va Voom" live for the first time on television on January 25, 2013 on Jimmy Kimmel Live!.[32]

Charts and certifications[edit]

Chart (2012–13)Peak
position
Australia (ARIA)[33]36
Austria (Ö3 Austria Top 40)[34]53
Belgium (Ultratip Flanders)[35]6
Belgium (Ultratip Wallonia)[36]1
Canada (Canadian Hot 100)[37]18
Czech Republic (IFPI)[38]32
Finland (Suomen virallinen lista)[39]30
France (SNEP)[40]54
Germany (Media Control AG)[41]34
Hungary (Rádiós Top 40)[42]28
Ireland (IRMA)[43]13
New Zealand (Recorded Music NZ)[44]20
Scotland (Official Charts Company)[45]20
Slovakia (IFPI)[46]19
Switzerland (Schweizer Hitparade)[47]47
UK Singles (Official Charts Company)[48]20
UK R&B (Official Charts Company)[49]3
US Billboard Hot 100[50]22
US Mainstream Top 40 (Billboard)[51]13
US Hot Dance Club Songs (Billboard)[52]3

Radio history[edit]

CountryDateFormat
United KingdomSeptember 12, 2012[53]Mainstream radio
United StatesOctober 23, 2012[54]

References[edit]

  1. ^ "Nicki Minaj’s Roman Reloaded Album Tracklist is Revealed". Xxlmag.Com. 2012-03-19. Retrieved 2012-05-25. 
  2. ^ "Top 40 Rhythmic Future Releases". AllAccess. AllAccess Music Group. Archived from the original on January 19, 2012. Retrieved September 29, 2012. 
  3. ^ "Top 40 Rhythmic Future Releases". AllAccess. AllAccess Music Group. Archived from the original on February 2, 2012. Retrieved September 29, 2012. 
  4. ^ "R&R: Going For Adds: CHR/Top 40". Radio & Records. Retrieved September 29, 2012. 
  5. ^ Cubarrubia, R.J. (February 7, 2012). "Nicki Minaj Announces Grammy Plans, New Single, & NBA All-Star Performance". Billboard. Prometheus Global Media. Retrieved September 29, 2012. 
  6. ^ User (2012-03-22). "Nicki Minaj". Mypinkfriday.com. Retrieved 2012-06-09. 
  7. ^ "Twitter / NICKIMINAJ: Ok so no, I didn't shoot t". Twitter.com. Retrieved 2012-06-09. 
  8. ^ "Twitter / NICKIMINAJ: Sorry #vavavoomers". Twitter.com. Retrieved 2012-06-09. 
  9. ^ "Twitter / NICKIMINAJ: Looks like France has chos". Twitter.com. Retrieved 2012-06-09. 
  10. ^ "Top 40/M Future Releases". AllAccess. AllAccess Music Group. Archived from the original on October 20, 2012. Retrieved September 29, 2012. 
  11. ^ "Nicki Minaj: 'The Re-Up' - EP review". Digital Spy. Hearst Magazines. November 18, 2012. Retrieved November 21, 2012. 
  12. ^ a b c d Nicki Minaj: Pink Friday: Roman Reloaded (Album Review) | MuuMuse
  13. ^ "Nicki Minaj - Va Va Voom". Kobalt Music Publishing America, Inc. (Musicnotes.com). 2012. Retrieved December 19, 2012. 
  14. ^ Klenk, Kara (2012-04-03). "Nicki Minaj's Roman Reloaded Divides Fans - Music, Celebrity, Artist News". MTV.com. Retrieved 2012-05-25. 
  15. ^ "THE PAGE: Nicki Minaj in the pink with latest album - The Sun Chronicle Online - Features". Thesunchronicle.com. 2012-04-17. Retrieved 2012-05-25. 
  16. ^ "Album Review: ‘Pink Friday: Roman Reloaded’ - The Quad News - Quinnipiac University". The Quad News. 2012-04-08. Retrieved 2012-05-25. 
  17. ^ Nicki Minaj - Songs : AllMusic
  18. ^ Pink Friday: Roman Reloaded, the Re-Up - Nicki Minaj : Songs, Reviews, Credits, Awards : AllMusic
  19. ^ Nicki Minaj: Pink Friday: Roman Reloaded - The Re-Up | Music Review | Slant Magazine
  20. ^ http://thatgrapejuice.net/2012/04/album-review-nicki-minaj-pink-friday-roman-reloaded/
  21. ^ "Weekly Chart Notes: Nicki Minaj, Wilson Phillips, 'Titanic' - Chart Beat". Billboard.com. Retrieved 2012-05-25. 
  22. ^ Trust, Gary (2012-04-12). "Chart Moves: Jennifer Lopez + Pitbull, Nicki Minaj + Chris Brown, More Collabos Make Waves". Billboard.biz. Retrieved 2012-05-25. 
  23. ^ a b "Va Va Voom - Nicki Minaj". Billboard.com. 2012-04-21. Retrieved 2012-05-25. 
  24. ^ Australian Charts.
  25. ^ New Zealand Charts.
  26. ^ Nicki Minaj Shooting Video For New Single ‘Va Va Voom’ | HipHop-N-More
  27. ^ Twitter / NICKIMINAJ: The look we're about to
  28. ^ Twitter / NICKIMINAJ: Dont want to but i guess im
  29. ^ Twitter / NICKIMINAJ: Didnt love the vid, dont have
  30. ^ Twitter / NICKIMINAJ: Tune into E! News tonite @
  31. ^ Nicki Minajs Va Va Voom Music Video Premiere Watch Now | E! Online
  32. ^ Rap-Up.com || Nicki Minaj Invades ‘Jimmy Kimmel Live!’
  33. ^ "Australian-charts.com – Nicki Minaj – Va Va Voom". ARIA Top 50 Singles. Retrieved November 7, 2012.
  34. ^ "Nicki Minaj – Va Va Voom – Austriancharts.at" (in German). Ö3 Austria Top 40.
  35. ^ "Ultratop.be – Nicki Minaj – Va Va Voom" (in Dutch). Ultratip. Retrieved 2012-03-20.
  36. ^ "Ultratop.be – Nicki Minaj – Va Va Voom" (in French). Retrieved 2012-03-20.
  37. ^ "Nicki Minaj Album & Song Chart History" Canadian Hot 100 for Nicki Minaj. Retrieved December 6, 2012.
  38. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top100 Oficiální. IFPI Czech Republic. Note: insert 201311 into search.
  39. ^ "Nicki Minaj: Va Va Voom" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved November 11, 2012.
  40. ^ "Lescharts.com – Nicki Minaj – Va Va Voom" (in French). Les classement single.
  41. ^ "Die ganze Musik im Internet: Charts, News, Neuerscheinungen, Tickets, Genres, Genresuche, Genrelexikon, Künstler-Suche, Musik-Suche, Track-Suche, Ticket-Suche – musicline.de" (in German). Media Control Charts. PhonoNet GmbH.
  42. ^ "Archívum – Slágerlisták – MAHASZ – Magyar Hanglemezkiadók Szövetsége" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége. Retrieved December 13, 2012.
  43. ^ "Chart Track". Irish Singles Chart. Retrieved November 7, 2012.
  44. ^ "Charts.org.nz – Nicki Minaj – Va Va Voom". Top 40 Singles. Retrieved November 19, 2012.
  45. ^ "Archive Chart". Scottish Singles Top 40. Retrieved October 13, 2012.
  46. ^ "SNS IFPI" (in Slovak). Hitparáda – Radio Top100 Oficiálna. IFPI Czech Republic. Note: insert 201245 into search. Retrieved 2012-11-07.
  47. ^ "Nicki Minaj – Va Va Voom – swisscharts.com". Swiss Singles Chart. Retrieved November 7, 2012.
  48. ^ "Archive Chart" UK Singles Chart. Retrieved October 13, 2012.
  49. ^ "2012-10-13 Top 40 R&B Singles Archive". Official Charts. 2012-04-14. Retrieved 2012-11-07. 
  50. ^ "Nicki Minaj Album & Song Chart History" Billboard Hot 100 for Nicki Minaj. Retrieved April 12, 2012.
  51. ^ "Nicki Minaj Album & Song Chart History" Billboard Pop Songs for Nicki Minaj. Retrieved November 1, 2012.
  52. ^ "Nicki Minaj Album & Song Chart History" Billboard Hot Dance/Club Play for Nicki Minaj.
  53. ^ "BBC Radio 1 Playlist". British Broadcasting Corporation. bbc.co.uk. Archived from the original on September 12, 2012. Retrieved October 13, 2013. 
  54. ^ "Top 40/Mainstream Radio". All Access Music Group. allaccess.com. Archived from the original on October 20, 2012. Retrieved October 13. 2013. 

47. Nasir, Samia. "Va Va Voom: The Twisted Fairy Tale Inspiration of Nicki Minaj". 

External links[edit]