V8 (beverage)

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V8 Vegetable Juice
V8 Vegetable Juice logo
Product typeVegetable juice
OwnerCampbell Soup Company
CountryUnited States
Introduced1933
MarketsUnited States
United Kingdom
Australia
Canada
Mexico
Websitehttp://www.v8juice.com/
 
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V8 Vegetable Juice
V8 Vegetable Juice logo
Product typeVegetable juice
OwnerCampbell Soup Company
CountryUnited States
Introduced1933
MarketsUnited States
United Kingdom
Australia
Canada
Mexico
Websitehttp://www.v8juice.com/

V8 Vegetable Juice is a trademark name for beverage products sold worldwide and made from either eight vegetables or a mixture of vegetables and fruits. The brand is owned by the Campbell Soup Company.

The original V8 got its name from the fact that it contained the juices of eight different vegetables, as well as being a reference to the V8 engine.

V8 vegetable juice[edit]

The original V8 is made mainly from water and tomato concentrate, and reconstituted vegetable juice blend: water and concentrate of eight vegetables, specifically: beets, celery, carrots, lettuce, parsley, watercress, spinach, and tomato.[1] Tomato juice comprises around 87% of the total drink.[2] Campbell's has produced several varieties of the drink, such as Original, Spicy Hot, Lemon, Picante, Roasted Chicken, Low-Sodium, and Organic. Two spin-offs of the V8 brand, "V8 Splash", and "V8 V•Fusion", are blends of fruit and vegetable (specifically carrot) juices. V8 Splash is sweetened with high-fructose corn syrup and Sucralose or just Splenda in Diet V8 Splash, while V•Fusion is made from 100% juice and contains a daily serving of both fruits and vegetables per 8 fl oz (240 mL) glass.

History[edit]

An American child during World War II purchases a can of V8, handing the grocer his ration book.

V8 Vegetable Juice was developed by W.G. Peacock (1896–1948), the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min. Having had only mediocre sales success, in 1933 Peacock began blending the Vege-min juices into one product and selling this new concoction as "Vege-min 8". A grocer in Evanston, Illinois, recommended that he shorten the name to simply "V-8". In 1948, the Campbell Soup Company acquired the brand, and has maintained continuous production of the beverage through the present day.

Derivative beverages[edit]

A few cocktail drinks use V8, most famously the "bloody eight" or "eight ball", which is a Bloody Mary with V8 instead of tomato juice.[3]

V8 fruit & vegetable juice[edit]

V8 Vegetable Juice

In countries such as the UK and Australia, Campbell's also makes V8 100% Fruit & Vegetable Juice, combining vegetable juice with fruit juices for one serving of vegetables and one serving of fruits. This is available elsewhere as V8 V-Fusion. They are also sold in "light" versions containing 50% juice (1/2 serving of vegetables and 1/2 serving of fruits) with added flavors to reduce calorie content.[4][5] V8 V-Fusion + Tea was recently introduced. It contains a 1/2 serving of vegetables and a 1/2 serving of fruits.[5]

Some varieties are composed of:

The Australian flavour variants are Tropical, Melon Burst, Citrus Splash, Apple, Carrot & Ginger, and Apple Plum Fusion.

Other varieties include V8 Splash.

Nutrition[edit]

Example nutrition information for V8 Vegetable Juice:

Nutrition Data (Australia)[6]
Servings per package: 1
Serving size: 250 ml
Average qty per servingAverage qty per 100 g
Energy165 kJ (40 cal)66 kJ (16 cal)
Protein2.4 g1.0 g
Fat
- TotalNilNil
- SaturatedNilNil
Carbohydrate
- Total6.3 g2.5 g
- Sugars6.3 g2.5 g
Sodium660 mg263 mg
Vitaming A325 µg (40%)^130 µg
Vitamin C52 mg (130%)^21 mg
11.5 fluid ounce (340 mL) can of V8 100% Vegetable Juice (United States) [7]
Nutrition Facts
Serving Size 1 can
Amount Per Serving
Energy 70 cal (290 kJ)Calories from Fat 0
% Daily Value*
Total Fat 0 g0%
Saturated Fat 0 g0%
Trans Fat 0 g
Cholesterol 0 mg0%
Sodium 600 mg25%
Potassium 670 mg19%
Total Carbohydrate 14 g5%
Dietary Fiber 3 g12%
Sugars 11 g
Protein 3 g
Vitamin A60%
Vitamin C170%
Calcium4%
Iron4%

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