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The two-factor theory of emotion, or Schachter–Singer theory, states that emotion is based on two factors: physiological arousal and cognitive label. The theory was created by researchers Stanley Schachter and Jerome E. Singer. According to the theory when an emotion is felt, a physiological arousal occurs and the person uses the immediate environment to search for emotional cues to label the physiological arousal. This can sometimes cause misinterpretations of emotions based on the body’s physiological state. When the brain does not know why it feels an emotion it relies on external stimuli for clues on how to label the emotion.
Stanley Schachter and Jerome E. Singer (1962) performed a study that tested how people use cues in their environment to explain physiological changes. Their hypotheses were:
Participants were told they were being injected with a new drug called "Suproxin" to test their eyesight. The participants were actually injected with epinephrine (which causes respiration, an increase in blood pressure and heart rate) or a placebo. There were four conditions that participants were randomly placed in: epinephrine informed, epinephrine ignorant, epinephrine misinformed and a control group. The epinephrine informed group was told they may feel side effects including that their hands would start to shake, their heart will start to pound, and their face may get warm and flushed. This condition was expected to use cues to explain their physiological change. In the epinephrine ignorant group, the experimenters did not explain to the subjects what symptoms they might feel. This group was expected to use cues to explain their physiological change. The epinephrine misinformed group was told that they would probably feel their feet go numb, and have an itching sensation over parts of their body, and a slight headache. This group was expected to use cues around them for their physiological change. The control group was injected with a placebo and was given no side effects to expect. This group was used as a control because they were not experiencing a physiological change and have no emotion of label. After the injection, a confederate interacted with the students, who was either acting euphoric or angry. The experimenters watched through a one way mirror and rated the participants' state on a three category scale. The participants were then given a questionnaire and their heart rate was checked.
The researchers found that the impact of the confederate was different for the participants in the different conditions. From high to low euphoria their ranking was as follows: epinephrine misinformed, epinephrine ignorant, placebo, epinephrine informed. In the anger condition the ranking was: epinephrine ignorant, placebo, epinephrine informed. Both results show that those participants who had no explanation of why their body felt as it did, were more susceptible to the confederate. These findings are considered to support the researchers' hypotheses.
The misattribution of arousal study tested the two-factor theory of emotion. This theory has helped support Schachter & Singer’s concept of the two-factor theory. Psychologists Donald G. Dutton and Arthur P. Aron wanted to use a natural setting that would induce physiological arousal. In this experiment, they had male participants walk across two different styles of bridges. One bridge was a very scary (arousing) suspension bridge, which was very narrow and suspended above a deep ravine. The second bridge was much safer and more stable than the first.
At the end of each bridge an attractive female experimenter met the participants. She gave the participants a survey to fill out and a number to call if they had any other further questions. The idea of this study was to find which group of males were more likely to call the female experimenter. The results found that the men who walked across the scary bridge were most likely to call the woman, asking for a date. This was most likely due to the arousal they felt from walking across the scary bridge. They had misattributed their arousal from the bridge towards the woman, making her seem more attractive. Strangely, when asking the males why they called the woman they all had reasons for why they called her. Some said it was because of her attractive face, body, and eyes. Yet, none of the participants attributed their feelings to the bridge causing arousal, therefore causing the experimenter to become more attractive.
In the Schachter & Wheeler (1962) study the subjects were injected with epinephrine, chlorpromazine, or a placebo (chlorpromazine is a tranquilizer). None of the subjects had any information about the injection. After receiving the injection, the subjects watched a short comical movie. While watching the movie, the subjects were monitored for signs of humor. After the movie was watched, the subjects rated how funny the movie was and if they enjoyed. The results concluded that the epinephrine subjects demonstrated the most signs of humor. The placebo subjects demonstrated fewer reactions of humor but more than the chlorpromazine subjects.
Criticism of the theory has come from attempted replications of the Schachter and Singer (1962) study. Marshall and Zimbardo (1979, and Marshall 1976) tried to replicate the Schachter and Singer’s euphoria conditions. Just as Schachter and Singer did, the subjects were injected with epinephrine or a placebo, except the administrator told the subjects that they will be experiencing non-arousal symptoms. Then the subjects were put into four different conditions: subjects injected epinephrine and were exposed to a neutral confederate, another in which they received the placebo and were told to expect arousal symptoms, and two conditions in which the dosage of epinephrine was determined by body weight rather than being fixed. The results found that euphoria confederate had little impact on the subjects. Also, that the euphoric confederate didn’t produce any more euphoria than the neutral confederate did. Concluding that the subjects who were injected with epinephrine were not more susceptible to emotional manipulations than the non-aroused placebo subjects.
Maslach (1979) designed a study to try to replicate and extend on the Schachter and Singer study. Instead of being injected with epinephrine, the administrators used hypnotic suggestions for the source of arousal. Either the subjects were hypnotized or were used as a control (same as the placebo effect in the Schachter and Singer study). Subjects that were hypnotized were given a suggestion to become aroused at the presentation of a cue and were instructed not to remember the source of this arousal. Right after the subjects had been hypnotized, a confederate began acting either in a euphoric or angry condition. Later on in the study the subjects were exposed to two more euphoric confederates. One confederate was to keep aware the source of the arousal, while the other confederates told the subjects to expect different arousal symptoms. The results found that all the subjects both on self-reports and on observation found that unexplained arousal causes negative conditions. Subjects still showed angry emotions regardless of the euphoric confederate. Maslach concluded that when there is a lack of explanation for an arousal it will cause a negative emotion, which will evoke either anger or fear. However, Maslach did mention a limitation that there might have been more negative emotion self-reported because there are more terms referring to negative emotions than to positive ones.
There are also criticisms of the two-factor theory that come from a theoretical standpoint. One of these criticisms is that the Schachter-Singer Theory centers primarily on the autonomic nervous system and provides no account of the emotional process within the central nervous system aside from signaling the role of cognitive factors. This is important considering the heavy implication of certain brain centers in mitigating emotional experience (e.g., fear and the amygdala).