Trulia

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Trulia
Trulia Logo.png
Traded asNYSETRLA
HeadquartersSan Francisco, CA, USA
No. of locations3; San Francisco, CA, New York, NY and Denver, CO
Area servedUnited States of America
Founder(s)Pete Flint, Sami Inkinen
CEOPete Flint
IndustryReal Estate
RevenueUS $54.5 million (April 2014)
Employees500+
WebsiteTrulia.com
Alexa rank604 (June 2013)
Users44.6 million monthly unique visitors (April 2014)
LaunchedSeptember 5th, 2005
 
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Trulia
Trulia Logo.png
Traded asNYSETRLA
HeadquartersSan Francisco, CA, USA
No. of locations3; San Francisco, CA, New York, NY and Denver, CO
Area servedUnited States of America
Founder(s)Pete Flint, Sami Inkinen
CEOPete Flint
IndustryReal Estate
RevenueUS $54.5 million (April 2014)
Employees500+
WebsiteTrulia.com
Alexa rank604 (June 2013)
Users44.6 million monthly unique visitors (April 2014)
LaunchedSeptember 5th, 2005

Trulia (NYSETRLA) is an online residential real estate site for home buyers, sellers, renters and real estate professionals. It lists properties for sale and rent as well as tools and information needed to be successful in the home search process. The company is headquartered in downtown San Francisco [1] and has offices in New York City and Denver, Colorado.[2]

Company history[edit]

Inception[edit]

Trulia's founders Pete Flint and Sami Inkinen met at Stanford Graduate School of Business. Frustrated by the challenge of finding their own apartments in the San Francisco Bay Area, they found that available information was often insufficient, out of date or both.[3] Flint and Inkinen took this opportunity to simplify the process of finding a new home through technology.[4]

Growth[edit]

In September 2005, Trulia launched its beta product, originally only serving properties in California. Soon after, with growing demand from listing agents wanting to give their listings more visibility nationwide, Trulia rolled out across the United States less than a year later.[5]

In a 2012 review, Trulia reported 22 million monthly unique visitors.[6]

In July 2012, Trulia filed for an initial public offering and stated they would trade on the New York Stock Exchange under the symbol "TRLA." [7] In August 2012, Trulia revealed they would plan to raise up to $75 million in the IPO.[8] The IPO was priced at $17 per share, and began trading on September 20, 2012 at an opening price of $22.10.[9]

In May 2013, Trulia announced plans to acquire Kirkland, WA-based Market Leader Inc. for $355 million, expanding its offerings for real estate agents.[10]The acquisition officially closed on August 20, 2013.[11]

Products[edit]

Trulia offers a variety of products and services for consumers and real estate professionals. These are delivered via their website and mobile apps.

Consumers[edit]

Trulia provides price trend information by using listing and public data which shows how the price of a home has changed over a period of time as well as comparing that house price with other homes in the same ZIP code and the same city.[12]

The company's crime maps use geodata from their partners, including CrimeReports.com, EveryBlock.com and SpotCrime.com, to create a curated map of criminal activity in many U.S. metropolitan areas. Users can view crimes in specific areas and neighborhoods and directly compare the crime statistics of two different regions. They are also able to add comments and advice to the geodata.[13][14][15]

Information on local schools and amenities is provided for each property listed on the company's website. This includes, each school's name and contact details, grades taught, the school's GreatSchools rating and whether that school is public or private as well as users' ratings on the area's safety, pet-friendliness, walkability and other criteria.[16] Trulia are also available.[17]

Interactive Commuter and Transit maps show the driving or commute times from any given point in the United States.[18] Using data from OpenStreetMaps and GTFS feeds, a visual representation of commute times is projected onto a geographical map.[19] This provides the ability to see at a glance how far one can travel from any given property in a given amount of time.

Real Estate Professionals[edit]

Trulia provides several paid advertising products for real estate agents. These include Trulia Pro, Local Ads, and Mobile Ads. Trulia Pro provides featured listings which appear higher in search results on the website and personalized lead forms displayed at the top of listings pages. Local Ads allows real estate agents to "lock up" their local area on the website by purchasing all available spots in a ZIP code or city and create customized ads which are displayed on property and search results pages in their purchased markets. Agents can also advertise via Trulia's Mobile Ads apps. As with Local Ads, agents can select the ZIP codes or cities where the ads will be shown.[citation needed]

Merger with Zillow[edit]

On July 24, 2014, Bloomberg News reported that Zillow was offering $2 billion to take over Trulia.[20]

Management[edit]

See also[edit]

References[edit]

  1. ^ "News Room - Trulia.com - Press Releases". San Francisco. 2011-01-06. Retrieved 2011-11-27. 
  2. ^ Oreskovic, Alexei. "Exclusive: Trulia real estate website to open Denver office". Reuters. Retrieved 2011-11-27. 
  3. ^ Carey, Pete (12 October 2012). "Mercury News interview: Trulia CEO Peter Flint". Mercury News. Retrieved 14 November 2012. 
  4. ^ "Meet the Boss: Sami Inkinen, COO, Trulia". SFGate. 2010-08-29. Retrieved 13 November 2012. 
  5. ^ Marshall, Matt. "A new housing site. Oh, and Dogster may be profitable!". Silicon Beat. Retrieved 13 November 2012. 
  6. ^ United States Securities and Exchange Commission. August 17, 2012. "Form S-1 Registration Statement" http://sec.gov/Archives/edgar/data/1349454/000119312512359749/d352334ds1.htm
  7. ^ United States Securities and Exchange Commission. August 17, 2012. "Form S-1 Registration Statement" http://sec.gov/Archives/edgar/data/1349454/000119312512359749/d352334ds1.htm
  8. ^ Wauters, Robin. August 17, 2012. "Online real estate firm Trulia files S-1, plans to raise $75 million in IPO." http://thenextweb.com/insider/2012/08/17/online-real-estate-firm-trulia-files-s-1-plans-raise-75-million-ipo/
  9. ^ Tsukayama, Hayley. September 20, 2012. "Trulia IPO pops on debut, keeps climbing." http://www.washingtonpost.com/business/technology/trulia-ipo-pops-on-debut-keeps-climbing/2012/09/20/e2f56d14-032d-11e2-91e7-2962c74e7738_story.html
  10. ^ Bloomberg Businessweek http://www.bloomberg.com/news/2013-05-08/trulia-to-acquire-market-leader-for-355-million.html
  11. ^ http://info.trulia.com/market-leader-acquisition-officially-closes
  12. ^ Mary, Umberger (2008-06-20). "Testing some of the top home-search sites". Los Angeles Times. Retrieved 13 November 2012. 
  13. ^ Smith Hopkins, Jamie (2011-06-20). "Trulia launches CrimeMaps". The Baltimore Sun. Retrieved 13 November 2012. 
  14. ^ Myers, Nick (14 June 2011). "New map helps renters, owners spot crime". UT San Diego. Retrieved 13 November 2012. 
  15. ^ Kuang, Cliff. "Infographic Of The Day: Where Do Crimes Happen In Your Neighborhood?". Fast Company. Retrieved 13 November 2012. 
  16. ^ Yarger, Steven. "Find the Best Schools for Your Kids from Your iPad". Trulia Corporate Blog. Retrieved 13 November 2012. 
  17. ^ "Map & Nearby". Trulia. Retrieved 14 November 2012. 
  18. ^ Hutchings, Emma. "Heat Map Visualizes Your Daily Commute". Mashable. Retrieved 14 November 2012. 
  19. ^ Wilson, Mark. "Trulia’s New Maps Show Your Commute Time From Your New House". Fast Company. Retrieved 14 November 2012. 
  20. ^ "Zillow Said to Buy Real Estate Rival Trulia", Bloomberg News (July 24, 2014)

External links[edit]