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In finance, a **trading strategy** is a fixed plan that is designed to achieve a profitable return by going long or short in markets. The main reasons that a properly researched trading strategy helps are its verifiability, quantifiability, consistency, and objectivity. The development and application of a trading strategy follows eight steps:^{[1]} (1) Formulation, (2) Specification in computer-testable form, (3) Preliminary testing, (4) Optimization, (5) Evaluation of performance and robustness,^{[2]} (6) Trading of the strategy, (7) Monitoring of trading performance, (8) Refinement and evolution.

For every trading strategy one needs to define assets to trade, entry/exit points and money management rules. Bad money mananagement can make a potentially profitable strategy unprofitable.^{[3]}

Trading strategies are based on fundamental or technical analysis, or engage them both. Technical strategies can be broadly divided into the mean-reversion and momentum groups. There are also specific strategies, like "Sell in May and go away but remember to get back in September". Trading strategies are usually verified by backtesting where the process should follow the scientific method.

The term trading strategy can in brief be used by any fixed plan of trading a financial instrument, but the general use of the term is within computer assisted trading, where a trading strategy is implemented as computer program for Automated Trading.

The trading strategy is developed by the following methods:

- Automated trading; by programming or by visual development.
- Discretionary trading; by pen and paper learning from faults during trading.

Usually the performance of a trading strategy is measured on the risk-adjusted basis. Probably the most known risk-adjusted performance measure is the Sharpe ratio. However, in practice one usually compares the expected return against the volatility of returns and/or the maximum drawdown. Normally, higher expected return implies higher volatility and drawdown. The choice of the risk-reward trade-off strongly depends on trader's risk preferences. Often the performance is measured against a benchmark, the most common one is an Exchange traded fund on a stock index. In the long term a strategy that acts according to Kelly criterion beats any other strategy. However, Kelly's approach was heavily criticized by Paul Samuelson^{[4]}

A trading strategy can be executed by a trader (Discretionary Trading) or automated (Automated Trading). Discretionary Trading requires a great deal of skill and discipline. It is tempting for the trader to deviate from the strategy, which usually reduces its performance.

An automated trading strategy wraps trading formulas into automated order and execution systems. Advanced computer modeling techniques, combined with electronic access to world market data and information, enable traders using a trading strategy to have a unique market vantage point. A trading strategy can automate all or part of your investment portfolio. Computer trading models can be adjusted for either conservative or aggressive trading styles.

**^**Pardo, R.*The Evaluation and Optimization of Trading Strategies*. J. Wiley & Sons, 2008, page 18. ISBN 978-0-470-12801-5**^**Trading Strategy Reviews**^**Nekrasov, V. Knowledge rather than Hope: A Book for Retail Investors and Mathematical Finance Students*. 2014, pages 24-26. ISBN 978-3000465208***^**Samuelson, P. (1971). The ”fallacy” of maximizing the geometric mean in long sequences of investing or gambling. Proceedings of the National Academy of Sciences, 68(10):2493–2496