Toaster Strudel box as it appeared in 1994. A similar type of box is still used in Canada
Toaster Strudel is a brand of toaster pastry, which is notably stored frozen and prepared toasted, and owned by General Mills It is marketed under their brand, Pillsbury, formerly the Pillsbury Company. They are convenience food, prepared simply and quickly by heating them in a toaster and then spreading the included icing packet on top of the pastry. The brand has found considerable success, since being deployed in 1985 as competition with Kellogg's Pop-Tarts. In 1994, its advertising slogan was "Something better just popped up".
Since the brand's introduction, various flavors of Toaster Strudel have come and gone, and a current list is on the manufacturer's web site. Flavors have included:
- Apple Cream Danish
- Boston Cream Pie
- Cinnamon Roll made with Cinnabon™ Flavor
- Cream Cheese & Strawberry
- Danish Style Cream Cheese
A similar Pillsbury product, Toaster Scrambles, is a savory toaster pastry with meat and cheese breakfast ingredients. In 2013 two varieties were available:
- Cheese, egg and bacon
- Cheese, egg and sausage
In popular culture
In the 2004 teen fiction motion picture entitled Mean Girls, it is said that character Gretchen Weiners's family fortune was established by her father's invention of the Toaster Strudel.
- ^ a b "Something Better Just Popped Up". LegalForce. Retrieved March 2, 2013.
- ^ Ramirez, Anthony (December 23, 1985). "In Hot Pursuit of High-Tech Food". Sarah Smith, research associate. Fortune Magazine (Fortune). Retrieved April 5, 2013.
- ^ Harrison, Dan (March 1, 1998). "New Items Spur Growth of Breakfast Foods". Frozen Food Age 46 (8): 16. Retrieved March 2, 2013.
- ^ "Pop Tarts vs Toaster Strudel". diff en. Retrieved March 2, 2013.
- ^ "Pillsbury® Toaster Strudel® Pastries". General Mills. Retrieved March 31, 2013.
- ^ "Pillsbury® Toaster Scrambles® Breakfast Pastries". Pillsbury. Retrieved March 13, 2013.
- ^ Michaels, Lorne. Mean Girls (DVD video). Widescreen DVD collection (in English). screenplay by Tina Fey; directed by Mark Waters; et al. Hollywood, California: Paramount Pictures Corporation ©2004. ISBN 9781415700136. OCLC 55850835. Retrieved March 28, 2013. Lay summary – Internet Movie Database.