Tire Kingdom

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Tire Kingdom is a large American tire store chain located primarily in the southern part of the United States. In 2000, it became a subsidiary of TBC Corporation.


Tire Kingdom was founded by Chuck Curcio in Florida in 1972, starting with a location in a farmer's market in West Palm Beach, Florida.[1] Business grew rapidly and the organization started opening stores throughout Florida and by the late 1980s had expanded through most major markets in the State, with 34 locations by 1984,[2] and 67 locations by late 1988.[3] Curcio became well known for his irreverent late night television commercials, usually featuring him in outlandish costumes.[4] In subsequent years the company expanded to Georgia, Louisiana, Vermont, Ohio, New Hampshire, and the Carolinas.

Acquisition by Michelin Group[edit]

Curcio sold Tire Kingdom to the Michelin group in a deal that closed in early 1989.[5] In 1993, an investment group headed by Goldman Sachs took control, with Curcio returning as part of the team.[6][7] Curcio stepped down in 1996,[8] and TBC Corporation purchased the company in the middle of 2000 for a reported $45 million. TBC Corporation also owns the Big O Tires, National Tire & Battery, and Merchant Tire chains, each of which have separate branding and generally separate territories.


  1. ^ Harakas, Margo (4 April 1996). THE PEOPLE'S MALL, Sun Sentinel ("Chuck Curcio did start Tire Kingdom at this very spot, though, in a 10-foot-by-20-foot space.")
  2. ^ Gourevitch, Dave (20 June 1984). For Founder of Tire Kingdom, Success Means Aggresiveness, Palm Beach Post
  4. ^ Resnick, Rosalind (4 October 2010). Me & My Brand: Lively Entrepreneurs Ring Up Sales, The Wall Street Journal
  5. ^ Williams, Elisa (4 January 1989). Sale of Tire Kingdom Completed, Palm Beach Post
  6. ^ (16 January 1993). TIRE 'KING' BUYS BACK HIS KINGDOM, Miami Herald
  7. ^ Pounds, Marcia Heroux (6 June 2000). Tire Kingdom Bought Again, Sun Sentinel
  8. ^ Smith, Jim (22 August 2011). Catching Up With GM, Prison Bibles, Chuck Curcio & China's Michelin Love Fest, Tire Review

External links[edit]