"Thrift Shop" is a song by American rapper Macklemore and producer Ryan Lewis. It was released on August 27, 2012 as the fifth single from their collaborative debut studio album The Heist (2012) and features vocals from Wanz.
Despite being released on Macklemore's independent label, with distribution by ADA, the single was a sleeper hit, with unexpected commercial success, peaking at number one on the Billboard Hot 100, while selling 7 million copies in total. The song also reached number one in the United Kingdom, Republic of Ireland, Canada, France, Denmark, Netherlands, Australia and New Zealand. Furthermore, the song has garnered more than 400 million views on YouTube. The song is the first independently distributed title to top the BillboardDigital Songs since "We Are the World 25 for Haiti" in February 2010. It is also only the second independent song in history to achieve the number one spot on the Billboard Hot 100 chart, nearly 20 years after Lisa Loeb's "Stay (I Missed You)" in 1994. A music video was released to accompany the song's release on August 29, 2012. It was used in the trailers for the films Pain & Gain and The Internship. The song took the #1 spot in the Triple J Hottest 100 countdown of 2012.
The song illustrates Macklemore's interest in buying cheap clothing from thrift shops, disdaining designer labels and trends. He claims to enjoy donning "your granddad's clothes" and impulsively buying a sharp-looking but dubious-smelling fur stole just because "it was 99 cents". Macklemore spoke to MTV News about the meaning of the song: "Rappers talk about, oh I buy this and I buy that, and I spend this much money and I make it rain, and this type of champagne and painting the club, and this is the kind of record that's the exact opposite," he explained. "It's the polar opposite of it. It's kind of standing for like let's save some money, let's keep some money away, let's spend as little as possible and look as fresh as possible at the same time."
Upon being asked why he thought the track was so successful, Macklemore replied: "I think hip-hop goes in waves, and it's something that's different. It's a concept. It's obviously against the status quo of what people normally rap about. This is a song that goes against all of that. How much can you save? How fresh can you look by not looking like anybody else? And on top of that, you have an infectious beat and a hook that gets stuck in people's heads."[unreliable source?] The song has been called a critique of the product placement common in modern hip hop, but New York Times critic Jon Caramanica writes, "it's not quite the robust sendup of hip-hop-extravagance clichés that it aspires to be."
"Thrift Shop" is written in the key of A-flat minor and has a tempo of 96 beats per minute. The song is prominently underpinned by a looping saxophone melody.
The song received critical acclaim. Robert Copsey of Digital Spy gave the song 5 out of 5 stars, calling it "a rare beast of a song - original, musically daring and genuinely funny."Entertainment Weekly named the song as the 18th best single of 2012.
Some thrift shops have reported an increase in business, especially among college students, which they have attributed to the song. Several locations that were used in the music video and those that are located in the general vicinity of the places used for filming reported that their sales haven't seen a sizable bump, but there was "attention."
In the United States, the song debuted on the Billboard Hot 100 on September 15, 2012. It dropped out the following week but re-entered six weeks later on October 20, 2012. The song then steadily climbed the chart until it entered the top ten in the issue dated December 27, 2012. It replaced Bruno Mars' "Locked Out of Heaven" at number one in its 16th week on the chart on February 2, 2013 and remained atop the chart for six non-consecutive weeks. It has also topped the Rap Songs chart for fifteen weeks. It's the first song in the history of the Digital Songs chart to experience a jump in sales in each of its first five weeks atop the chart, The song also holds the distinction of having the longest break ever between its runs at number one in one chart run (Chubby Checkers' "The Twist" was blocked longer, but was during two chart runs) after it was blocked from number one by Baauer's song "Harlem Shake" for five weeks. "Thrift Shop" managed to be the best selling hip hop song in the US to date, beating the previous record set by Eminem's and Rihanna's collaboration "Love the Way You Lie". As of September 2013, the song has sold over 7,045,000 digital downloads in the United States, out of them 5.77 million copies were sold in 2013 alone, making Thrift Shop the highest selling single of 2013 in the US and 1 of 6 songs in the history of Billboard that reached 7 x Platinum status.
The song also had much success on Billboard's component charts, remaining atop the Digital Songs chart for ten weeks and topping Billboard's Radio Songs chart for two weeks. It also peaked at number one on the On-Demand Songs chart and remained there for eleven weeks until week ending March 30, 2013. It set a record on that chart as the first song to reach two million streams in a single week since the chart's inception. The song also topped the R&B/Hip-Hop Songs chart for fourteen consecutive weeks. It is the first song by a Seattle artist to top Billboard since Sir Mix-a-Lot's "Baby Got Back".
In the United Kingdom, "Thrift Shop" entered at number twenty four on the UK Singles Chart in late January 2013, despite being available as a single via iTunes since August 1, 2012. The following week, the single rose twenty-two positions to number two. Two weeks after entering the chart, the song climbed one place to a peak of number one on February 10, 2013―for the week ending date February 16, 2013―making Macklemore and Ryan Lewis only the second act[not in citation given] to score a number one in Britain with a self-released single. As of July 2013, "Thrift Shop" has sold 680,000 copies in the UK.
The accompanying music video was released on Ryan Lewis' YouTube channel on August 29, 2012. Filming took place at several thrift shops in Seattle, including Goodwill Outlet, Value Village in Capitol Hill, Red Light Vintage, and Fremont Vintage Mall, as well as at Seattle locations like the Unicorn/Narwhal Arcade Bar and the Northwest African American Museum. Macklemore attempted to get fellow Seattle rapper Sir Mix-a-Lot to appear in the video but he did not return the calls. The video was co-directed by Jon Jon Augustavo, Macklemore and Lewis. Some local Seattle musicians like Thomas Grey of Champagne Champagne appear in the music video. It has garnered over 436 million views on YouTube, and is currently[when?] the 19th most watched video on the site. On July 17, 2013, the video earned an MTV Video Music Award nomination for Video of The Year.