Three Olives Vodka

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Three Olives Vodka
Three Olives Vodka logo
TypeVodka
ManufacturerProximo Spirits
DistributorProximo Spirits
Country of originEngland
Introduced1998
Alcohol by volume30% - 35% (flavored)
40% (unflavored)
Proof60 – 80
Related productsList of vodkas
Websitethreeolives.com
 
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Three Olives Vodka
Three Olives Vodka logo
TypeVodka
ManufacturerProximo Spirits
DistributorProximo Spirits
Country of originEngland
Introduced1998
Alcohol by volume30% - 35% (flavored)
40% (unflavored)
Proof60 – 80
Related productsList of vodkas
Websitethreeolives.com

Three Olives Vodka is a brand of vodka produced and distilled in the United Kingdom and imported to the United States by Proximo Spirits.[1]

History[edit]

Three Olives Vodka was founded by Guillaume Cuvelier in London in 1998,[2] and acquired by Proximo Spirits in 2007.[3]

Ingredients and creation[edit]

Three Olives Vodka is made from quadruple-distilled winter wheat harvested in England.[4] The vodka is handcrafted and is available as a clear unflavored vodka as well as a variety of infused vodkas.[5] The flavored vodkas are made using the circulation method, where the vodka flows into the flavored liquid to create the flavored vodka.[6]

Three Olives unflavored vodka is 40% alcohol by volume (80 proof).[2] Nearly all Three Olives flavored vodka types are 35% abv (70 proof).

Varieties[edit]

NameABVFlavor
Berry35%Mixed berries
Bubble35%Bubble Gum
Burst35%Fruit Fusion Flavour
Cake35%Birthday cake
Cherry35%Dark cherries
Chocolate35%Chocolate
Citrus35%Lemon and lime
Classic40%Unflavored
Dude35%Lemon and lime
Elvis Presley
Coconut Water
30%Coconut
Grape35%Concord grapes
Loopy35%Tropical fruit
Mango35%Mango
Marilyn Monroe Strawberry35%Strawberries and cream
Orange35%Orange
Pomegranate35%Pomegranate
Purple35%Frozen crushed grapes
Rangtang35%Oranges and tangerines
Root Beer35%Root beer
S'mores35%Chocolate, marshmallow and graham crackers
Supercola35%Cola
Tartz35%Sweet and tart fruit flavors
Triple Shot Espresso35%Espresso
Vanilla35%Vanilla
Watermelon35%Watermelon
Whipped Cream35%Whipped cream

Honors and awards[edit]

Three Olives won six consecutive Impact "Hot Brand" awards from 2005 to 2010, from spirits industry magazine Impact.[3] In 2005, Wine Enthusiast magazine gave Three Olives unflavored vodka a Superb (90-95) / Highly Recommended rating, and its Vanilla and Orange flavors a Superb (90-95) / Highly Recommended rating.[6]

Advertising[edit]

In 2013, Three Olives launched a $20 million international print, billboard and digital advertising campaign starring actor Clive Owen. The ads feature atmospheric stills of Owen in a variety of London locations, reflecting the vodka's British origin.[4] That same year, Three Olives partnered with the estate of Marilyn Monroe to create a Marilyn Monroe Strawberry Vodka, with a strawberries and cream flavor.[7] The bottle's label featured a classic image of Monroe standing over a subway grate as the wind ruffles her white dress.[8] Proximo previously launched a $10 million animated campaign for the vodka in 2011,[9] and their grape-flavored Purple vodka was endorsed by rapper Lil' Kim in a 2010 national ad campaign.[10]

References[edit]

  1. ^ Dave Smith, "Shake Things Up with Three Olives Flavored Vodkas," Pulse, August 3, 2009.
  2. ^ a b About Three Olives Vodka, GoKlinq.com. Accessed February 9, 2014.
  3. ^ a b “Facing Intense Competition, Proximo’s Three Olives Makes $20 Million Ad Play,” Shaken News Daily, January 17, 2013.
  4. ^ a b Becky Paskin, “Clive Owen Stars in $20M Three Olives Vodka Adverts,” The Spirits Business, January 29, 2013.
  5. ^ Colleen Graham, “Three Olives Flavored Vodkas,” About.com Cocktails. Accessed February 9, 2014.
  6. ^ a b F. Paul Pacult, “Proof Positive,” Wine Enthusiast, May 2005.
  7. ^ Samantha Graham, “Top 10 Spirit Launches in March,” The Spirit Business, April 9, 2013.
  8. ^ Andrew Adam Newman, “Marilyn Monroe’s Star Still Shines in Ad Campaigns,” New York Times, August 5, 2013.
  9. ^ Tanya Irwin, “Three Olives Vodka Launches $10M Campaign,” Marketing Daily, March 30, 2011.
  10. ^ Clyde Smith, “Lil’ Kim To Bring Flavor to the Three-O Vodka Launch of Purple,” Hip Hop Press, August 10, 2010.

External links[edit]