CBS then carried The Jimmy Dean Show on its daytime schedule from September 14, 1958 to June 1959 from New York, airing from 2 to 2:30 p.m. ET Monday–Saturday. Guests on the variety program included Hans Conried and Jaye P. Morgan.
The show included Dean's duets with Rowlf the Dog, a piano-playing Muppet. This was one of the first national television appearances by a creation of puppeteer Jim Henson. While Don Sahlin maintained the puppet and other physical needs of the sketches, Jerry Juhl assisted in writing the Rowlf sketches with the help of the show's staff writers and even assisted Jim Henson and Jimmy Dean on occasion. During production on episodes that featured Rowlf the Dog, Jim Henson would perform Rowlf the Dog with the right arm of Rowlf being operated by Frank Oz and later operated by Jerry Nelson.
Episode Dated January 14, 1963 - Rowlf the Dog has the flu, so Jimmy Dean tries to remedy it with a medicinal throat spray. He pumps the spray so much that it inflates Rowlf the Dog until his belly button blows out!
Episode Dated 1963 - Rowlf the Dog tells Jimmy Dean he has a passionate crush on a cat with the overly cute name of Puff. Rowlf finally comes to terms with his most unorthodox romance and Rowlf and Jimmy sing "You’re Just In Love."
Episode Dated November 7, 1963 - Rowlf the Dog and Jimmy Dean sing "Then I'll Be Happy."
Episode Dated November 21, 1963 - Rowlf the Dog writes a passionate love letter to Lassie, and makes Jimmy Dean promise to invite her on the show. Rowlf the Dog imagines the romantic scene they could have: "Just imagine -- me! A mutt from the Lower East Side, on the same stage with a glamorous Hollywood collie." Rowlf the Dog describes all of the animals who'll be tuning in to see them, leading into a duet of "Swinging on a Star".
Episode Dated December 5, 1963 - Rowlf the Dog sings a verse of "Mention My Name in Sheboygan", and explains to Jimmy that he learned the song at the Animal Actors' Academy where the other graduates included Huckleberry Hound, Donald Duck, and Trigger from Roy Rogers. Rowlf the Dog demonstrates his acting skills by performing a line from Hamlet, and then ropes Jimmy Dean into a romantic scene which culminates in a quote from Winston Churchill. Rowlf wishes that he could do that scene with Lassie, and Jimmy assures him that he's invited Lassie to appear on the show. The pair finish the sketch with a duet of "Song and Dance Man".
Episode Dated December 26, 1963 - When canine television star Lassie appears as a guest on the show, Rowlf the Dog becomes lovestruck and nervous around her. He doesn't understand why she won't speak to him in English. Lassie shows off her jumping and acting skills. While Jimmy Dean leaves them alone to have some private time, Rowlf sings "Lassie, I Love You" and gives her a hug.
Episode Dated 1964 - Lassie returns as a guest on the show. Rowlf the Dog becomes lovestruck once again. He is instructed by Jimmy Dean to act out a Lassie style scenario to save the Dog, he has to run to her, jump in the river and fight the current, run faster lickety split Rowlf: "Ah! I think I've just split my lickety!" Rowlf is dressed in a collar and tie for this occasion.
Episode Dated 1964 - Rowlf the Dog sings a line of "Skip to My Lou" in the opening titles. He is trying to book a vacation to Miami under the name of Jimmy Dean. He wants a place that has cha-cha lessons down by the pool, and he shows Jimmy the moves that he learned from a chihuahua. Jimmy makes him feel guilty about leaving him behind and they decide that they'll go together. They end with a duet of "By the Sea".
Episode Dated 1964 - A big bulldog named Bobbie is picking on Rowlf the Dog, so he decides to learn karate. However, he's unable to break a piece of wood and perfect Jimmy's "karate grunt." Rowlf eventually reveals that "Bobby" is not a "him." The bully is a girl dog named Bobbie (short for Barbara). Jimmy says he can't beat up a girl but should romance her instead, and the skit closes with the two singing "She'll Never See Any Dog Like Me."
Episode Dated January 8, 1964 - Rowlf the Dog's nephew (performed by Jerry Juhl) comes to visit.
Episode Dated January 16, 1964 - Jimmy Dean finds Rowlf the Dog dressed as a beatnik and tells Jimmy that he been taking lessons from Rubberlips Levine (the greatest trombonist of them all).
Episode Dated March 19, 1964 - As Rowlf the Dog is writing letters to Dear Abby, Jimmy Dean comes in with a kitten that he found in the alley. He plans on adopting it and naming it Fluffy. Rowlf thinks that he's giving him up for the cat, and immediately greets it with trepidation.
Episode Dated April 2, 1964 - Rowlf the Dog is seen flipping pancakes in the opening titles. He is practicing his comedy act for his summer stint at the Royal Casino in Las Vegas. Yet the casino has a "No Dogs Allowed" rule.
Episode Dated July 2, 1964 - Jimmy Dean gives Rowlf the Dog four mini cowboy boots, a scarf, ear muffs and a fur coat for the cold weather.
Episode Dated October 1, 1964 - Rowlf the Dog is preparing for the New York Mets game.
Episode Dated December 12, 1964 - Rowlf the Dog pretends to be a fortune teller.
Episode Dated December 24, 1964 - Jimmy Dean and Rowlf the Dog hold a Christmas raffle.
Episode Dated December 3, 1965 - Jimmy Dean and Rowlf the Dog played the Grand Ole Opry and the Louisiana State Fair and did a show in Miami.
When it came to an episode of The Ed Sullivan Show that aired on October 8, 1967, Jimmy Dean and Rowlf the Dog were reunited one final time where they performed "Friendship" while doing the "herd of cows" gag.