Hub Network

From Wikipedia, the free encyclopedia - View original article

Hub Network
Hub Network's logo
LaunchedOctober 10, 2010 (2010-10-10)
Owned byDiscovery Communications
Hasbro, Inc.
(both owning 50%)
Picture format480i (SDTV)
1080i (HDTV)
CountryUnited States
LanguageEnglish
Broadcast areaUnited States and Latin America
HeadquartersBurbank, California
Formerly calledThe Hub (2010–2013)
ReplacedDiscovery Kids (1996–2010)
Sister channel(s)Discovery Channel
TLC
Animal Planet
Oprah Winfrey Network
Science
Military Channel
Discovery Fit & Health
Investigation Discovery
Destination America
Websitewww.hubworld.com
Availability
Satellite
DirecTV (US)294 (SD)
1294 (VOD)
Dish Network179 (HD/SD)
9494 (HD)
C-BandAMC 11 – Channel 610 (4DTV Digital)
AMC 18 – Channel 204 (H2H 4DTV)
DirecTV (Latin America)330
Cable
Available on most cable providersCheck local listings for channels
IPTV
AT&T U-Verse1335 (HD)
335 (SD)
Verizon FiOS789 (HD)
259 (SD)
Sky Angel314
Google FiberCheck local listings for channel
 
  (Redirected from The Hub (TV channel))
Jump to: navigation, search
Hub Network
Hub Network's logo
LaunchedOctober 10, 2010 (2010-10-10)
Owned byDiscovery Communications
Hasbro, Inc.
(both owning 50%)
Picture format480i (SDTV)
1080i (HDTV)
CountryUnited States
LanguageEnglish
Broadcast areaUnited States and Latin America
HeadquartersBurbank, California
Formerly calledThe Hub (2010–2013)
ReplacedDiscovery Kids (1996–2010)
Sister channel(s)Discovery Channel
TLC
Animal Planet
Oprah Winfrey Network
Science
Military Channel
Discovery Fit & Health
Investigation Discovery
Destination America
Websitewww.hubworld.com
Availability
Satellite
DirecTV (US)294 (SD)
1294 (VOD)
Dish Network179 (HD/SD)
9494 (HD)
C-BandAMC 11 – Channel 610 (4DTV Digital)
AMC 18 – Channel 204 (H2H 4DTV)
DirecTV (Latin America)330
Cable
Available on most cable providersCheck local listings for channels
IPTV
AT&T U-Verse1335 (HD)
335 (SD)
Verizon FiOS789 (HD)
259 (SD)
Sky Angel314
Google FiberCheck local listings for channel

Hub Network (originally "The Hub" from 2010 to 2013) is an American digital cable and satellite television channel that is owned as a joint venture between Discovery Communications and Hasbro. The channel targets a dual audience, young children in the daytime with original and acquired children's programs, and families at night with reruns of older television sitcoms, dramas and feature films.[1]

As of August 2013, approximately 72,237,000 American households (63.25% of households with television) receive the Hub Network.[2]

History[edit]

On April 30, 2009, toy manufacturer and media company Hasbro announced that it would be forming a joint venture with Discovery Communications to create a new, family-oriented television channel to replace Discovery's existing channel Discovery Kids. Under the arrangement, Discovery would be in charge of handling advertising sales and distribution for the new channel, while Hasbro would be involved in acquiring and producing programming. While the network planned to maintain educational series (including those carried over from Discovery Kids), plans called for new original programs based off Hasbro-owned franchises such as G.I. Joe, My Little Pony, Transformers, and game shows based upon its board games.[3][4][5][6]

In January 2010, Discovery and Hasbro announced that the new network would be known as The Hub; two months later, the companies announced that The Hub would officially launch on October 10, 2010. The network planned to continue targeting Discovery Kids' main demographic of children aged 2 through 14 (a market which staff felt was being abandoned by its competitors, such as Nickelodeon and Disney Channel, in favor of tween-oriented programming), but also planned to feature a primetime block with family-oriented programming. Veteran television executive, and the network's president and chief executive officer Margaret Loesch stated that The Hub's goal was to be "vibrant" and "diverse" in its programming, and that the channel would not purely be a marketing vehicle for Hasbro products.[1] Some of The Hub's launch programming would include the game show Family Game Night, animated series Pound Puppies, My Little Pony: Friendship is Magic and Transformers: Prime, reruns of the Jim Henson series Fraggle Rock, and the preschool-oriented programs Cosmic Quantum Ray and The WotWots.[7][1][8]

The Hub officially launched and replaced Discovery Kids on October 10, 2010 at 10:00 a.m. ET, with an episode of The Twisted Whiskers Show.[1][8]

In a June 2011 debt filing with the U.S. Securities and Exchange Commission, Discovery Communications indicated that the channel may be worth less than previously believed, based on low viewership figures. The management of The Hub subsequently underwent a fair value analysis of the channel.[9][10]

In March 2013, The Hub picked up its first work from POW! Entertainment, Stan Lee's Mighty 7, an animated pilot movie to be aired in early 2014. The network also began to phase in an amended branding, identifying itself as the Hub Network.[11]

Programming[edit]

Hub Network's schedule currently consists largely of original and acquired series aimed at young children and pre-teens (including animated series such as The Adventures of Chuck and Friends, Strawberry Shortcake's Berry Bitty Adventures, Transformers: Rescue Bots, Pound Puppies, Transformers: Prime, Transformers: Rescue Bots, The Aquabats! Super Show! and SheZow; and live-action series such as R.L. Stine's The Haunting Hour). Hub Network normally feeds and relies on franchises. Most of Hub Network's original programs are tied to properties of Hasbro and those of its current partner American Greetings, with R.L. Stine's The Haunting Hour, The Aquabats! Super Show!, Dan Vs. and others being the shows unrelated to those properties.

Programming from Hasbro and American Greetings includes cartoons based on My Little Pony, Transformers, the Pound Puppies and Strawberry Shortcake. Additionally, the network airs Family Game Night, which features Hasbro's board game properties adapted into a game show form.[12] One of the network's most noteworthy original productions has been My Little Pony: Friendship Is Magic, an animated series based on Hasbro's My Little Pony toy franchise that has not only become its highest-rated program for the intended young girl demographic, but has also attracted an unexpectedly significant cult following in the teen and adult male and female categories.[13]

A limited amount of original Discovery Kids programming remains including series such as Endurance, a contrast to other rebranded Discovery networks as of late which have taken on completely new schedules. Hub Network licenses properties pertaining to Batman and Superman from Time Warner, airing Batman Beyond, Batman: The Animated Series, Superman: The Animated Series and Lois & Clark: The New Adventures of Superman. Two other Time Warner properties, Animaniacs and Tiny Toon Adventures, began reruns on Hub Network in January and July 2013, respectively.

Programming blocks[edit]

Various types of programs are broadcast on Hub Network in programming blocks.

Current blocks[edit]

Former blocks[edit]

Availability[edit]

Currently, Hub Network does not have a three-hour timeshift feed for the West Coast.

High-definition[edit]

A high-definition simulcast feed of the network that broadcasts in the 1080i resolution format is available as Hub Network HD; the feed first began broadcasting with the launch of the network on October 10, 2010, with Dish Network, Verizon FiOS and AT&T U-Verse as the first to carry the HD feed.[14] Bright House, Cablevision, Charter, Comcast, Cox, Mediacom, Suddenlink, and Time Warner Cable now carry the HD feed in many of their markets as well.

References[edit]

  1. ^ a b c d Owens, Rob (October 10, 2010). "Tuned In: The Hub Network Offers Programs for Younger Children". Pittsburgh Post-Gazette. Retrieved October 10, 2010. "The Hub (Formerly Discovery Kids) Launches at 10:00AM Today." 
  2. ^ Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Retrieved September 6, 2013. 
  3. ^ Introducing "The Hub" – Discovery Communications and Hasbro Officially Unveil Children's Network Brand, Discovery Communications, January 14, 2010
  4. ^ Discovery and Hasbro Name New Kids Channel "The Hub", Los Angeles Times, January 14, 2010
  5. ^ Schneider, Michael (April 30, 2009). "Hasbro Nabs Discovery Kids Stake". Variety. Retrieved 2009-05-01. 
  6. ^ Hasbro and Discovery Communications Announce Joint Venture to Create Television Network Dedicated to High-Quality Children's and Family Entertainment and Educational Content, Discovery Communications, April 30, 2009
  7. ^ Discovery, Hasbro Aim for Perfect 10s, Broadcasting & Cable, March 29, 2010
  8. ^ a b Steinberg, Brian (October 7, 2010). "From Toys to TV: Hasbro Joins Crowded Market with New Children's Channel". Boston Globe. Retrieved October 10, 2010. 
  9. ^ Is THE HUB Due For A Writedown? Discovery Debt Filing Raises That Possibility, Deadline Hollywood, June 13, 2011
  10. ^ Less Than Meets The Eye: Is The Hub In Trouble?, Benzinga, June 14, 2011
  11. ^ "The Hub Network Unveils 2013-'14 Program Slate with Six New Additions to Join Nine Returning Original Series". The Futon Critic. March 20, 2013. Retrieved March 21, 2013. 
  12. ^ The Hub Announces "Family Game Night" as First Game Show, Buzzer Blog, May 17, 2010
  13. ^ Give Bronies a Break! In Defense of Adult My Little Pony Fans, TV Guide, July 31, 2013.
  14. ^ Verizon 1aunches The Hub HD on FiOS TV, HD Report October 11, 2010.

External links[edit]