Jelly Belly

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Jelly Belly Candy Company
HeadquartersFairfield, California
Area servedWorldwide
Key peopleHerman G Rowland
ProductsJelly beans, candy corn, mellowcremes, gummis, jells, chocolate confections
Revenue$190 million in 2012[1]
  (Redirected from The Herman Goelitz Candy Company)
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For the disease informally called jelly belly, see pseudomyxoma peritonei.
Jelly Belly Candy Company
HeadquartersFairfield, California
Area servedWorldwide
Key peopleHerman G Rowland
ProductsJelly beans, candy corn, mellowcremes, gummis, jells, chocolate confections
Revenue$190 million in 2012[1]

The Jelly Belly Candy Company , formerly known as The Herman Goelitz Candy Company, makes the Jelly Belly jelly bean and other candy.[2] The company is based in Fairfield, California, and produces more than 37 million pounds (17,000 tons) of candy annually[3] at its Fairfield, North Chicago, Illinois, and Pleasant Prairie, Wisconsin, facilities, which have nearly 800,000 square feet (74,000 m2) of production space among them. In October 2008 the company opened a 50,000 square foot manufacturing plant in Rayong, Thailand where it produces product for markets outside the USA.[3]


Jelly Belly Candy Company, manufacturer of Jelly Belly jelly beans and a wide range of confections, is a family owned and operated business now in its sixth generation of candy making. Jelly beans have been around since the 1890s, but Jelly Belly Candy Company claims to have made one of the first gourmet jelly beans in 1976. “We were making candy corn before then and we were starving,” said Herman Rowland. In 1976, David Klein, a candy and nut distributor, approached the Herman Goelitz Candy Company (now Jelly Belly Candy Company) and requested a new type of jelly bean with "natural" ingredients sold in single flavors.[4][5] Fruit purees and juice concentrates were added to the natural ingredients of the Herman Goelitz Candy Company Mini Gourmet Jelly Bean, and the Jelly Belly jelly bean was born.

Jelly Belly Candy Company traces its roots to the entrepreneurial efforts of Gustav Goelitz, who came to the United States in 1866 and with his younger brothers, Albert and George. They built a successful confectionery business: Gustav Goelitz Candy, in Belleville, Illinois, and later Goelitz Brothers' Candy in St. Louis, Missouri.[6] Gustav Goelitz learned to make candy in America and was in business for himself by 1869 in Belleville, Illinois. Gustav Goelitz was joined by his brother, Albert, and together they sold handmade candies from a horse-drawn cart. The Goelitz name developed a reputation for quality confections as the brothers expanded operations. Fourth-generation Goelitz descendent, Herman G. Rowland, Sr. and his parents, Ernest Rowland and Aloyse Rowland (maiden name Goelitz) continued the expansion of the company's products on the west coast in Oakland, CA then moving to Fairfield, CA. The Herman Goelitz Candy Company was the first American manufacturer to make a gummy bear for the US market. They also made candy corn, mellocremes, gummi worms, and giant jelly beans. Confectioner Marinus van Dam was employed by the company to manage the plant and oversee new product development including Jelly Belly jelly beans, obtaining a candy manufacturing degree in the Netherlands. He emigrated to the United States and went to work for the Herman Goelitz Candy Company in the 1960s. He rose to the level of vice president before moving on to other companies and finally starting his own business, Marich Confectionery.

Traditional jelly beans start out with plain, uncolored pectin centers that are merely sweetened with sugar, with only their outer coating colored and flavored. With the Jelly Belly jelly bean, the company uses real fruit juices and natural flavors when possible to flavor the center with the intent of improving flavor. The flavor-enhancing process is also used on the outer candy shell. The finished Jelly Belly jelly beans are half the size of normal jelly beans.

David Klein sold the first Jelly Belly jelly beans in an ice cream parlor, Fosselman's, in Alhambra, California in 1976. The first flavors were Very Cherry, Tangerine, Lemon, Green Apple, Grape Jelly, Licorice, Root Beer, and Cream Soda. Total sales for the first seven-day period was $44. The product was selling for $2 per pound, which was considered a very high price at the time. Klein is no longer associated with this jelly bean and has his own company which makes David's Signature Jelly Beans.

Jelly Belly jelly beans were a favorite of U.S. President Ronald Reagan, who kept a jar of them on his desk in the White House, Blair House and on Air Force One.[2] Ronald Reagan also made them the first jelly beans in outer space, sending them on the Shuttle Orbiter Challenger during the STS-7 mission in 1983, as a surprise for the astronauts.[2] Presently, Jelly Belly Candy Company is a member of the World Cocoa Foundation.


Official 50 flavors[edit]

A collection of various Jelly Belly jelly bean flavors.

Jelly Belly officially has 50 flavors (originally 40) that are made year-round. Additionally, Jelly Belly produces "rookie" flavors that sometimes are added to the jelly beans in the 50 official flavors if they become popular enough.

Rookie Flavors[edit]

Discontinued Flavors[edit]

Jewel Collection[edit]

The Jelly Belly Candy Company unveiled the Jelly Belly jewel collection on National Jelly Bean Day, April 22, 2013. The Jelly Belly jewel collection features Jelly Belly jelly beans with an iridescent sheen. The original seven flavors for the Jelly Belly jewel collection are listed below. [8]

Bertie Bott's Every Flavour Beans[edit]

Bertie Bott's Every Flavor Beans

Bertie Bott's Every Flavour Beans were based on a product featured in the Harry Potter book series. These can be found in Hot Topic stores, the Islands of Adventure theme park in Orlando, Florida, Toys R Us, online, and select book stores. They are ambiguously colored and consist of a mixture of the original jellybean flavors, as well as some unique, less pleasant ones like grass, vomit, rotten eggs, and boogers. The brand is sold under license to Frankford Candy & Chocolate Company, which bought Cap Candy, a division of Hasbro.

According to the Harry Potter Lexicon,[9] flavors may include sardine, black pepper, grass, horseradish, vomit, booger, earwax, dirt, earthworm, spaghetti, spinach, soap, sausage, pickle, bacon, and rotten egg.


Jelly Belly BeanBoozled jelly beans have weird and wild flavors that mimic the flavor and corresponding color of a conventional Jelly Belly jelly bean. The first edition introduced in 2008 included the flavors of Skunk Spray, Rotten Egg, Ear Wax, Booger, Baby Wipes, Pencil Shavings, Toothpaste, Vomit, Moldy Cheese, and Black Pepper.[10] The second edition in 2009 added the flavors of Canned Dog Food and Centipede. The flavor Vomit was renamed Barf. The flavors of Earwax and Black Pepper were dropped. The 3rd edition released in 2013 added the flavors of Stinky Socks and Lawn Clippings. The flavors of Pencil Shavings and Centipede were dropped.[11][12]

Discontinued BeanBoozled Flavors[edit]

Sugar-free jelly beans[edit]

Jelly Belly also produces sugar-free jelly beans that come in these flavors:

They are sweetened with Splenda and maltitol. In addition to sugar-free jelly beans, all varieties are certified OU Kosher by the Orthodox Union.[13]


JBz were a candy manufactured by the Jelly Belly Candy Company starting in 2003. Meant to capture the popularity of both Jelly Belly jelly beans and M&M's candies, JBz were chocolate candies covered with Jelly Belly-flavored shells. Some 20+ flavors were used for JBz, but they never caught on and were discontinued in 2009.

Among the Jelly Belly flavors used for JBz shells were Raspberry, Coconut, Strawberry Cheesecake, Juicy Pear, Apricot, Cappuccino, Very Cherry, Ice Blue Mint, Cotton Candy, Top Banana, Honey Graham Cracker, Orange Juice, Licorice, Green Apple, Sizzling Cinnamon, Grape, Blueberry, Buttered Popcorn, Toasted Marshmallow and Tutti Fruitti.[14] A "chocolate lovers" assortment was also made that included Chocolate Cappuccino, Chocolate Caramel, Chocolate Coconut, Chocolate Fudge Brownie and Chocolate Vanilla.[15] By:Trent

Fruit Gems[edit]

Jelly Belly now also makes Fruit Gems under license from Sunkist.[16] Sunkist-branded Jelly Bellys are also available and come in citrus flavours that include lemon, orange, grapefruit, lime, and tangerine. In 2012 the flavors of Fruit Gems were changed to lemon, orange, grapefruit, raspberry and blueberry.[17]

Jelly Belly Gourmet Soda[edit]

Jelly Belly Gourmet Soda is a gourmet soda line that was introduced by WIT beverages in October 2009.[18] Made with cane sugar and containing 90 calories per bottle, the new line has ten flavors, including: Lemon Drop, Sour Cherry, French Vanilla, Blueberry, Green Apple, Crushed Pineapple, Tangerine, Juicy Pear, Strawberry, and Very Cherry.


Jelly Belly TABASCO flavour beans are produced under licence from the McIlhenny Company, the makers of tabasco sauce. These beans are flavoured using the hot sauce itself, and come in bags or in bottles shaped like that of tabasco sauce.[19]

Jelly Belly Flops[edit]

Jelly Belly Flops are "irregular jelly beans" which can come in any flavor or color that the company has produced. Some are misshapen, others are conjoined, and some might not even have the logo stamped on them. The colors might not even match the flavors of the beans. The Flops have been rumored to be factory rejects. [20]


Entrance to the Jelly Belly factory and visitor's center

The company operates two manufacturing plants in Fairfield, Calif., and in North Chicago, Ill. A third facility is a distribution center in Pleasant Prairie, Wis., which offers public tours. In October 2008 the company commenced production of Jelly Belly beans at its new factory in Rayong, Thailan, largely producing beans for areas outside the US.

The Jelly Belly Factory in Fairfield, California, has daily tours and was named "Best Factory Tour in America" by a 2005 Reader's Digest article. The tours, which are free, take visitors along suspended walkways over the rooms where the candy is manufactured, stopping them from time to time to watch video segments about what is going on below. A feature of the tour are several portraits made entirely of Jelly Belly jelly beans, including U.S. presidents Ronald Reagan, George H. W. Bush, Abraham Lincoln, George Washington, and former California Governor Arnold Schwarzenegger.[21][22] Free product samples are distributed after the tour, while other products may be purchased in the gift shop.

Another public tour in Pleasant Prairie, Wisconsin, operates daily and takes visitors on an indoor electric train ride through the facility to learn how candy is made, see retired manufacturing equipment, and watch shipping.

Jelly Belly Factory picture gallery[edit]


External links[edit]