The Grio is an American website with news and video content geared particularly toward African Americans. Originally launched in June 2009 as a division of NBC News, It became a division of the progressive-leaning MSNBC cable channel in 2013. It was founded by the team who created the documentary film Meeting David Wilson.
TheGrio's editorial mandate is to "focus on news and events that have a unique interest and/or pronounced impact within the national African Americans audience", offering what co-founder, and Executive Editor David Wilson feels "are underrepresented in existing national news outlets". The site's debut sponsor was Ford. It features both original video content, as well as material collected from sources like msnbc.com, and compete with Slate's TheRoot.com, AOL's BlackVoices.
Jon Ham, vice president of the John Locke Foundation and publisher of the Carolina Journal, criticized NBC promos for the The Grio that stated that the website would offer "the African-American perspective on news", as opposed to "an African-American perspective", stating that it was condescending for NBC to assume that African-Americans all share one perspective, particularly in light of the fact black leaders are known to protest this idea. Ham went on to state that the stories on TheGrio on August 10, 2009, which focused on topics such as affordable housing in the suburbs for minorities, the lack of retail medical clinics in the inner city, the first black headmaster at Charlotte Country Day School, and a column by Al Sharpton criticizing talk show hosts for "racist rants", indicated what Ham called a "left-wing, race-grievance worldview that tends to encourage blacks to separate themselves from whites, Hispanics and Asians."