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Slogan"Truth Lives Here" [1]
Type of siteNews and opinion
OwnerMercury Radio Arts (Glenn Beck)
Created byGlenn Beck
Betsy Morgan, president[2]
Scott Baker, editor-in-chief
EditorScott Baker
LaunchedAugust 31, 2010
Alexa ranknegative increase 1,391 (August 2012)[3]
Current statusActive
  (Redirected from The Blaze (blog))
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Slogan"Truth Lives Here" [1]
Type of siteNews and opinion
OwnerMercury Radio Arts (Glenn Beck)
Created byGlenn Beck
Betsy Morgan, president[2]
Scott Baker, editor-in-chief
EditorScott Baker
LaunchedAugust 31, 2010
Alexa ranknegative increase 1,391 (August 2012)[3]
Current statusActive

TheBlaze is a neo-conservative news and opinion website and television network owned by American media personality and former CNN Headline News and Fox News host Glenn Beck's Mercury Radio Arts. The website was launched three days after Beck's widely publicized Restoring Honor rally at the Lincoln Memorial in Washington, D. C. Beck has promoted The Blaze as an alternative to "mainstream media outlets," which Beck says are "distorting facts to fit rigid agendas." Beck was quoted saying that The Blaze will feature "breaking news, original reporting, insightful opinions and engaging videos about the stories that matter most" and that "we will examine our culture, deal with matters of faith and family, and we won’t be afraid of a history lesson."[4] The site is reportedly modeled after The Huffington Post, and has been compared to that site by Matt DeLong of the Washington Post and Steve Krakauer of Mediaite.[5][6]

Beck's production company, Mercury Radio Arts (MRA), launched news segments branded The Blaze on the live streaming video network TheBlaze TV, formerly called GBTV, on September 12, 2011.[7] In June 2012, MRA said it was likewise consolidating various other of its media platforms under the moniker TheBlaze.[8] The Blaze was picked up by DISH channel 212 as a 24/7 channel.




According to Beck, the site took two months to design.[4] At launch, the site's chief editor was Scott Baker, with its associate editor/video producer Pam Key and with Jon Seidl and Meredith Jessup as reporters. Key is known for her blog, Naked Emperor News: Smoking Gun Video and Images. Baker is a former Pittsburgh, Pennsylvania, broadcast journalist who previously worked at The Huffington Post and Breitbart TV. Seidl, of the Manhattan Institute, previously worked at the American Spectator. Jessup previously worked at Journalists joining The Blaze later included S. E. Cupp, David Harsanyi and Billy Hallowell.

On its opening morning, the site featured advertisements for Dick Armey's new book and for Goldline International,[4] and its lead story dealt with allegations that Education Secretary Arne Duncan encouraged Education Department employees to attend Al Sharpton's counter-rally in Washington, which took place on the same day as the Restoring Honor rally and at which Duncan spoke.[5] Another story, criticizing Feisal Abdul Rauf, featured the headline "Imam Feisal Abdul Rauf, the man behind the Ground Zero mosque, claims to be a Jew, Christian, and a Muslim. But some say that’s impossible."[9]

In January 2011, Betsy Morgan became president and Kraig Kitchin director of sales. Morgan had helmed the Huffington Post until 2009. Kitchin had formerly been the president of Premier Radio.[10]

In March 2011, the site was noted for its critique of James O'Keefe's NPR sting video.[11]

News broadcasts

The Blaze
FormatNews (Radio/Internet broadcast newsdesks)
Created byGlenn Beck, Joel Cheatwood, Steve Burguiere, Scott Baker, et al
Presented byRobyn Walensky (radio show)
Amy Holmes (Internet show)
Country of originUnited States
Original channelPremier Radio / TheBlaze TV
Picture formatHDTV (Internet show)
Original runSeptember 12, 2011 – Present (TheBlaze TV)

The Blaze also provides the news desk for Glenn Beck's Premier Radio network radio talk show and his TheBlaze TV Internet television network. Anchor for the radio program is Robyn Walensky and for the Internet program is Amy Holmes. Various Blaze's broadcast segments contain reporting by Raj Nair and Erick Stakelbeck, commentary by S.E. Cupp and humor by Brian Sack.[12][13][14]

Additional properties

Mercury Radio Arts
Founder(s)Glenn Beck
HeadquartersNew York City, New York
Key peopleChris Balfe, president and COO
ProductsThe Glenn Beck Program
TheBlaze TV
Mercury Ink
RevenueProjected for 2012:
$80 million[15]
Employees120 (as of March 2012)[15]

Mercury Radio Arts produces all of Beck's productions, including his radio show The Glenn Beck Program, books authored by Beck and others (since 2011 under the imprint Mercury Ink), and Beck's live stage shows. Its Internet outlets include a fan website,; TheBlaze TV, an Internet television network;, a discount shopping website; and, a conservative news and opinion website.

Beck created Mercury Radio Arts in 2002, naming it after Orson Welles' seminal Mercury Theatre, which produced live theatrical broadcasts during the 1930s. Beck's company's president and chief operating officer was Chris Balfe and as of September 2010, employed more than 40 people[16][17] in the production of Beck's broadcast, publishing and online projects, as well as his live performances. Their new direction includes the subscription-based Internet TV network, TheBlaze TV, formerly called GBTV.

In June 2009, estimators at Forbes calculated Beck's earnings over the previous 12 months at $23 million, with 2009–2010 revenues on track to be higher.[18] In April 2010, Forbes reported that Glenn Beck Inc., formally known as Mercury Radio Arts, had revenues of $32 million during the previous year (March 2009 - March 2010.[19]

TheBlaze TV (formerly GBTV)

TheBlaze TV (formerly GBTV)
TypeInternet streaming / satellite
Television Network
Country United States
Foundedby Glenn Beck
OwnerMercury Radio Arts
Key peopleGlenn Beck
Joel Cheatwood
President of Programming

Kraig Kennith Kitchin
Sales director

Launch dateSeptember 12, 2011
Former namesGBTV

In addition to the regularly scheduled shows, there are also documentaries, and other specials.




See also


  1. ^ TheBlaze TV
  2. ^ Carter, Bill (January 5, 2011). "Former Huffington Post Chief Is Hired to Run Glenn Beck Site". New York Times. 
  3. ^ " Site Info". Alexa Internet. Retrieved 2012-08-02. 
  4. ^ a b c Barr, Andy (August 31, 2010). "Glenn Beck launches news site". POLITICO. Retrieved August 31, 2010. 
  5. ^ a b DeLong, Matt (August 31, 2010). "Glenn Beck launches conservative news site". Washington Post. Retrieved August 31, 2010. 
  6. ^ Rose, Lacey (August 31, 2010). "Glenn Beck’s $35 Million Empire Adds A News Site". Forbes. Retrieved August 31, 2010. 
  7. ^ Amy Holmes Joins Glenn Beck's GBTV Network As Anchor, Huffington Post, August 9 and 11, 2011, 
  8. ^
  9. ^ Weiner, Juli (August 31, 2010). "Is the Conservative Media Ignoring the Launch of The Blaze, Glenn Beck’s New Web Site?". Vanity Fair. Retrieved August 31, 2010. 
  10. ^ Lang, Brent (January 5, 2011). "Glenn Beck Hires HuffPo's Morgan for His Fledgling Website". The Wrap. 
  11. ^ "Analysts, NPR: Video edit of executive misleading". Associated Press. March 14, 2011. 
  12. ^ Weprin, Alex (August 9, 2011), Former CNN Contributor Amy Holmes Joins Glenn Beck’s GBTV, TV Newser, 
  13. ^ Stakelbeck to Contribute to Glenn Beck's GBTV,, August 11, 2011, 
  14. ^ Baker, Scott; Stephans, Liz (August 10, 2011) (podcast), Blaze Editor-In-Chief Scott Baker Sits Down with Blaze GBTV News Anchor Amy Holmes, The B-Cast with Scott Baker & Liz Stephans, 
  15. ^ a b Stewart, Christopher J. (March 14, 2012), Glenn Beck Rallies Troops For Revolution Against TV, Wall Street Journal, 
  16. ^ Leibovich, Mark (September 29, 2010). "Being Glenn Beck". New York Times Magazine. 
  17. ^ Rose, Lacey (August 30, 2010). "Glenn Beck’s $35 Million Empire Adds A News Site". Forbes Blogs: Moneywood. 
  18. ^ a b Von Drehle, David (September 28, 2009). "Mad Man: Is Glenn Beck Bad for America?". Time 174 (12): 30. ISSN 0040-781X.,8599,1924348,00.html?xid=rss-topstories. Retrieved 2009-09-18.  (cover)
  19. ^ Rose, Lacey (April 26, 2010), "Glenn Beck Inc", Forbes
  20. ^ "About the Glenn Beck Program: About Stu - Executive Producer/Head Writer". Mercury Radio Arts. Retrieved October 22, 2010. 

External links