The Apprentice (U.S. season 10)

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The Apprentice 10
Country of originUnited States
No. of episodes13
Original channelNBC
Original run

September 16, 2010 (2010-09-16) – December 9, 2010 (2010-12-09)

Additional information
Filming datesJune 1, 2010 (2010-06-01) – June 29, 2010 (2010-06-29)
No. of contestants16
Teams"Octane" and "Fortitude"
WinnerBrandy Kuentzel
Season chronology
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This article is about the U.S. season. For the UK season, see The Apprentice (UK series ten).
The Apprentice 10
Country of originUnited States
No. of episodes13
Original channelNBC
Original run

September 16, 2010 (2010-09-16) – December 9, 2010 (2010-12-09)

Additional information
Filming datesJune 1, 2010 (2010-06-01) – June 29, 2010 (2010-06-29)
No. of contestants16
Teams"Octane" and "Fortitude"
WinnerBrandy Kuentzel
Season chronology

The Apprentice 10 is the tenth installment of the United States version of international franchise and reality game series, The Apprentice. For this particular season, the show departed from Celebrity Apprentice and returned to its precursor, featuring unknowns as apprentices instead of celebrities. Not since season six, during the 2006–07 television season, did the show use this format. The theme of the season was "second chance" and the contestants are those affected by the late-2000s recession.

The format of the show is much the same as was employed between the first and fifth seasons, with the changes introduced in The Apprentice: Los Angeles being discarded. The biggest change is to the rewards—unlike the often lavish rewards that had been granted in prior seasons to the winning teams, in this season, the winning Project Managers are rewarded with one-on-one meetings with some of America's best-known business leaders and CEOs. Taping began June 1, 2010,[1] and ended on June 29, 2010.[2] The season premiered on Thursday, September 16, 2010, at 9–11pm ET.[3]

Despite hopes by fans that this season would lead to a permanent return of the original format, the season received the lowest audience figures of any Apprentice season, managing barely half the ratings of the panned season six, which had been the previous lowest-rated season. In addition, critics roundly condemned the decision to bring back the non-charity format, saying it was inappropriate to do so during an economic crisis (despite the fact that this season was dedicated to helping victims of the recession). Because of the poor ratings and lackluster reception of this season, Trump confirmed on the day of the final episode that the original format would be permanently discontinued after this season, and that all future seasons of the show would be in the Celebrity Apprentice format.[4]


CandidateBackgroundOriginal teamAgeHometownResult
Brandy KuentzelFormer corporate attorneyFortitude30San Francisco, CaliforniaHired by Trump
Clint RobertsonStruggling property developerOctane40Fort Worth, TexasFired in the season finale
Liza Mucheru-WisnerStruggling business ownerFortitude30Corpus Christi, TexasFired in week 12
Steuart MartensFledgling entrepreneurOctane27Washington, D.C.Fired in week 11
Stephanie CastagnierUnemployed bankerFortitude34Chicago, IllinoisFired in week 10
Poppy CarligUnemployed grad studentFortitude24Richmond, CaliforniaFired in week 9
Anand VasudevStruggling business ownerOctane31Tampa, FloridaFired in week 9
David JohnsonUnemployed account managerOctane34Portage, MichiganFired in week 8
Mahsa Saeidi-AzcuyAssistant district attorneyFortitude29Brooklyn, New YorkFired in week 7
Kelly Smith BeatyUnemployed publicistFortitude30Fayetteville, GeorgiaFired in week 6
Wade HansonStruggling realtorOctane33Woodbury, MinnesotaFired in week 5
Gene FolkesUnemployed financial adviserOctane46Wylie, TexasFired in week 5
Tyana AlvaradoUnemployed sales rep.Fortitude41Miami, FloridaFired in week 4
James WeirUnemployed attorneyOctane31New York, New YorkFired in week 3
Alex DelgadoFormer construction engineerOctane43Santa Ynez, CaliforniaFired in week 2
Nicole ChiuUnemployed attorneyFortitude27Palos Verdes, CaliforniaFired in week 1

Weekly results[edit]

CandidateOriginal teamWeek 8 teamWeek 9 teamWeek 11 teamApplication resultRecord as project manager
Brandy KuentzelFortitudeOctaneOctaneFortitudeHired by Trump1–0 (win in week 8)
Clint RobertsonOctaneOctaneOctaneOctaneFired in the season finale2–1 (win in weeks 4 & 9, loss in week 11)
Liza Mucheru-WisnerFortitudeOctaneFortitudeFortitudeFired in week 121–1 (win in week 11, loss in week 7)
Steuart MartensOctaneOctaneOctaneOctaneFired in week 112–0 (win in weeks 7 & 10)
Stephanie CastagnierFortitudeFortitudeFortitudeFired in week 101–1 (win in week 5, loss in week 10)
Poppy CarligFortitudeFortitudeFortitudeFired in week 91–1 (win in week 2, loss in week 9)
Anand VasudevOctaneFortitudeFired in week 91–0 (win in week 6)
David JohnsonOctaneFortitudeFired in week 80–2 (loss in weeks 2 & 8)
Mahsa Saeidi-AzcuyFortitudeFired in week 70–1 (loss in week 4)
Kelly Smith BeatyFortitudeFired in week 60–1 (loss in week 6)
Wade HansonOctaneFired in week 50–1 (loss in week 5)
Gene FolkesOctaneFired in week 51–0 (win in week 1)
Tyana AlvaradoFortitudeFired in week 41–0 (win in week 3)
James WeirOctaneFired in week 30–1 (loss in week 3)
Alex DelgadoOctaneFired in week 2
Nicole ChiuFortitudeFired in week 10–1 (loss in week 1)
Elimination chart
     The candidate was hired and won the competition.
     The candidate won as project manager on his/her team.
     The candidate lost as project manager on his/her team.
     The candidate was on the losing team.
     The candidate was brought to the final boardroom.
     The candidate was fired.
     The candidate lost as project manager and was fired.
     The candidate didn't participate in the challenge.


Episode 1: Back to Work[edit]

Episode 2: Frozen Assets[edit]

Episode 3: Working Like A Dog[edit]

Episode 4: Snack Attack[edit]

Episode 5: Rock the Catwalk[edit]

Episode 6: Pedicab Confessions[edit]

Episode 7: Broadway Boardroom[edit]

Episode 8: Dressed To Kill[edit]

Episode 9: Fragrant Disregard[edit]

Episode 10: Must-see Mobile TV[edit]

Episode 11: Driving Miz-rahi[edit]

Episode 12: Tee'd Off[edit]

Episode 13: Welcome to the Club; Season Finale[edit]


  1. ^ "Ivanka Trump". Verified Twitter account. Retrieved 2010-06-01. Today is the first day of filming for The Apprentice. Very exciting." June 01, 2010 12:05:58 PM. She later specified, "The original Apprentice. We film the Celebrity version in the fall. 
  2. ^ Benischek, Mike (2010-06-14). "Donald Trump hits links at golf course with his name". Poughkeepsie Journal. Retrieved 2010-06-14. 
  3. ^ "NBC Announces Updated Fall Schedule Premieres". The Futon Critic. 2010-07-30. Retrieved 2010-07-30. 
  4. ^ "Donald Trump ('The Apprentice')". Digital Spy. 2010-12-09. Retrieved 2010-12-09. 
  5. ^ Dehnart, Andy (10 December 2010). "Apprentice films Trump hiring and firing each finalist in case NBC opts to not air live finale". Retrieved 12 December 2010. 
  6. ^ Philpot, Robert (10 December 2010). "What's next for Fort Worth's 'Apprentice' contestant?". Star-Telegram. Retrieved 13 December 2010. 
  7. ^ Dehnart, Andy (10 December 2010). "Anticlimactic finale to a decent Apprentice season ends with Brandy's win". Retrieved 13 December 2010. 

External links[edit]