Teradata Corporation is a global provider of analytic data platforms, marketing and analytic applications, and consulting services. Based in the United States, the company’s analytic data platforms are software, hardware, and related business consulting and support services — for data warehousing, active intelligence, big data analytics, and data discovery. Teradata empowers companies to become “data-driven businesses” capable of exploiting data for insight and value. With Teradata, companies can become more competitive by leveraging data insights to reduce costs, improve business processes, enhance customer relationships, and drive innovation. Companies can also engage in better data-driven marketing through Teradata’s industry-leading analytic data platforms, marketing applications and proven consulting experience and expertise. With more than 10,000 professionals in 40 countries, Teradata serves top companies across consumer goods, financial services, healthcare, automotive, communications, travel, hospitality, and more. A future-focused company, Teradata is recognized by media and industry analysts for technological excellence, sustainability, ethics, and business value.
Formerly a division of NCR Corporation, Teradata was incorporated in 1979 and separated from NCR in October 2007. Michael Koehler became president and CEO of Teradata after its 2007 spin off from NCR. Teradata's Applications business is led by Darryl McDonald, and the corporate headquarters is located in Miamisburg, Ohio.
Teradata is an enterprise software company that develops and delivers a relational database management system (RDBMS) with the same name. Teradata is publicly traded on the New York Stock Exchange (NYSE) NYSE under the stock symbol TDC. Teradata’s core product offering is its Teradata Unified Data Architecture (UDA) which is a comprehensive enterprise approach to data integration, analysis and prompt application for business value. Teradata’s analytic data platforms and multiple technologies include third-party provided products which result in a cohesive data architecture. Teradata helps customers access and manage data and extract ever greater business value and insight from their data. Teradata applications are designed to leverage data to: improve organizations’ effectiveness in marketing to their customers, determine customer and product profitability, forecast consumer demand, and discover new insights. Teradata consulting services help customers maximize use and leverage the value of their analytic data and marketing investments. These services include a broad range of offerings including consulting, cloud (software as a service), hosting, platform management, and related installation services (collectively, “consulting services”) and support services. Teradata’s data warehouses use a "shared nothing" architecture which means that each server node has its own memory and processing power. Adding more servers and nodes increases the amount of data that can be stored. The database software sits on top of the servers and spreads the workload among them. Teradata produces applications and software to process different types of data. Teradata's product can be used for business analysis. Data warehouses can track company data, such as sales, customer preferences, product placement, etc. In 2014, the company added Teradata QueryGrid™, the only software that optimizes analytics across the enterprise and beyond.
Teradata has a supplier diversity program that designates a minimum of 3 to 5% of spending on minority, women, veteran, or small business vendors. In 2013, the named Teradata as one of the "World's Most Ethical Companies."
Timeline information taken from Teradata company history unless otherwise cited.
1999: Teradata customer has world's largest database with 130 terabytes.On November 4, 1999, Survey.com announced that NCR's Teradata product received the highest ranking overall in a survey of data warehouse implementers.
2000: NCR acquires Ceres Integrated Solutions and reconfigures their customer relationship management software into Teradata CRM.
2000: NCR acquired Stirling Douglas Group and its demand chain management software.
2002: Teradata Warehouse 7.0 was announced.
2003: More than 120 companies migrate from Oracle Corporation to Teradata after Oracle-to-Teradata migration program.
2003: Teradata University is created. Nearly 170 universities in 27 countries included in network.
2004: Teradata creates partnerships with SAP and Siebel Systems, Inc.
2005: Teradata launches Teradata Warehouse 8.1.
2005: Teradata acquires DecisionPoint software and rebrands it as Teradata Decision Experts.
2006: Teradata launches Enterprise Master Data Management Solution.
2006: Microsoft and Teradata collaborate on business intelligence application.
2007: NCR announces that NCR and Teradata will separate into two independent businesses.
2007: Intelligent Enterprise magazine names Teradata the best global data warehouse-business intelligence appliance vendor.
2007: Teradata partners with DFA Capital Management, Inc.
2007: Agilent Technologies and Teradata established the first partnership between a data warehouse company and an instrument measurement company in order to integrate network and customer data for telecommunications industry.
2007: Teradata University network consists of 850 universities in 70 countries.
2007: On Oct 1, Teradata completes spin-off from NCR and is traded as its own stock. Mike Koehler becomes the CEO of Teradata.
2007: Teradata launches Teradata 12
2007: Teradata announces partnership with SAS involving further technical integration of their respective products and coordinated marketing, sales, and services activities.
2008: Teradata Purpose Built Platform Family launches.
2008: Teradata Petabyte Power Players announced: a group of five Teradata customers with data warehouse environments exceeding one petabyte.
2008: Teradata Labs becomes the first to unveil a working prototype demonstrating the innovative use of solid state disk (SSD) drives in a data warehouse environment at the 2008 Teradata PARTNERS User Group Conference & Expo.
The systems can be used as back-up for one another during downtime, and in normal operation balance the work load across themselves.
In 2009, Forrester Research issued a report, "The Forrester Wave: Enterprise Data Warehouse Platform," by James Kobielus, rating Teradata the industry's number one enterprise data warehouse platform in the "Current Offering" category.
Marketing research company Gartner Group placed Teradata in the "leaders quadrant" in its 2009, 2010, and 2012 reports, "Magic Quadrant for Data Warehouse Database Management Systems".
Teradata is the most popular data warehouse DBMS in the DB-Engines database ranking.
In 2010, Teradata was listed in Fortune’s annual list of Most Admired Companies.
Active enterprise data warehouse
Teradata Active Enterprise Data Warehouse is the platform that runs the Teradata Database, with added data management tools and data mining software.
The data warehouse differentiates between “hot and cold” data – meaning that the warehouse puts data that is not often used in a slower storage section. As of October 2010, Teradata uses Xeon 5600 processors for the server nodes.
Teradata Database 13.10 was announced in 2010 as the company’s database software for storing and processing data.
Teradata Database 14 was sold as the upgrade to 13.10 in 2011 and runs multiple data warehouse workloads at the same time. It includes column-store analyses.
Teradata Integrated Analytics is a set of tools for data analysis that resides inside the data warehouse.
The Teradata Disaster Recovery Solution is automation and tools for data recovery and archiving. Customer data can be stored in an offsite recovery center.
Teradata Platform Family is a set of products that include the Teradata Data Warehouse, Database, and a set of analytic tools. The platform family is marketed as smaller and less expensive than the other Teradata solutions.
WhereScape: data warehouse development and management tools
Teradata Partners conference
Teradata holds an annual user group conference and expo known as Teradata Partners with keynote industry speakers, educational sessions led by customers and other vendors. The Teradata Partners Conference has been an annual event since 1985. The conference involves lectures and speeches on technical and business topics and announcements about new products.
Teradata began to associate itself with the term “Big Data” in 2010. CTO Stephen Brobst attributes the rise of big data to “new media sources, such as social media.” The increase in semi-structured and unstructured data gathered from online interactions prompted Teradata to form the “Petabyte club” in 2011 for its heaviest big data users.
The rise of big data resulted in many traditional data warehousing companies updating their products and technology. For Teradata, big data prompted the acquisition of Aster Data Systems in 2011 for the company’s MapReduce capabilities and ability to store and analyze semi-structured data.
Public interest in big data resulted in a 13% increase in Teradata’s global sales.
In 2012, over 4500 employees completed over 15,000 hours of volunteerism. Since the launch of Teradata Cares in May 2008 more than over 46,000 hours of volunteerism have been completed. Teradata Cares supports data philanthropy, youth science and technology education programs and established charities such as Junior Achievement and United Way.