Tapjoy

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Tapjoy, Inc.
TypePrivate
IndustryeCommerce, Virtual goods and currencies, casual gaming
Founded2007
Headquarters111 Sutter St.
San Francisco, California
United States
Key peopleSteve Wadsworth, CEO
ProductsMobile app advertising and publishing platform (via incentivized virtual goods)
Websitewww.tapjoy.com
 
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Tapjoy, Inc.
TypePrivate
IndustryeCommerce, Virtual goods and currencies, casual gaming
Founded2007
Headquarters111 Sutter St.
San Francisco, California
United States
Key peopleSteve Wadsworth, CEO
ProductsMobile app advertising and publishing platform (via incentivized virtual goods)
Websitewww.tapjoy.com

Tapjoy is a monetization and distribution services provider for mobile applications. Its business model allows players to install an application in place of making an in-game payment. The foregone payment is borne by the maker of the other application,[1] who benefits, for example, through improved rankings in virtual marketplaces such as Apple's App Store.[2]

Tapjoy has also produced mobile games including TapDefense, TapOut, and Coloroid.[3] The company is headquartered in San Francisco, California.

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