TY KU

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TY KU Sake & Spirits
TypePrivate company
IndustryBeverages
Founded2004 (New York)
HeadquartersNew York City, New York
ProductsAlcoholic Beverages: Asian Wines and Spirits
Websitetrytyku.com
 
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TY KU Sake & Spirits
TypePrivate company
IndustryBeverages
Founded2004 (New York)
HeadquartersNew York City, New York
ProductsAlcoholic Beverages: Asian Wines and Spirits
Websitetrytyku.com

TY KU /tk/ is an American alcoholic beverage private company headquartered in New York City, New York that specializes in Asian Wines and Spirits.TY KU's brands include TY KU Sake Silver, TY KU Sake Black, TY KU Sake White, TY KU Coconut Sake, TY KU Citrus Liqueur, and TY KU Soju. The drinks are most recognizable because of the distinct tall triangular packaging, with a patented motion detector that illuminates an internal LED light when the drink is poured.

Products[edit]

After 4 years of research, TY KU launched their first product, the TY KU Citrus Liqueur, on June 15, 2007 in Las Vegas, Nevada. The liqueur, packaged in a bottle that gives off a bright green glow, was made from scratch using natural ingredients like Yuzu, Goji Berries, and Mangosteen.[1] Including the Liqueur, the company now has a total of six products in its portfolio, the TY KU Sake Silver, TY KU Sake Black, TY KU Sake White, TY KU Coconut Sake, and the TY KU Soju.[2]

While the company is based in New York, their drinks are made in Japan through a joint venture with two small sake breweries.[3] Since 2011, TY KU's growth has extended its products into all 50 states.[4]

Celebrity partnerships[edit]

TY KU currently has a number of celebrity investors that the company has announced. In October 2010, the company announced Perez Hilton as investor and equity partner. In addition, Hilton took on the role of Director of Culture and Trends.[5] TY KU also announced in March 2012 Patti Stanger, the star of Bravo (US TV channel)'s Millionaire Matchmaker, as an owner and partner. Stanger is also a part of TY KU's day to day business, working to extend the brand's exposure.[4]

TY KU most recently announced in April 2012 Cee Lo Green, musician and former judge of TV's The Voice (U.S.), as another owner and spokesperson for the brand.[6] These celebrities join the ranks of other notable investors such as Ne-Yo, Todd English, Brian Vickers and Dhani Jones.[5]

References[edit]