Swagbucks

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Swagbucks
Headquarters United States
Key peopleChuck Davis, Josef Gorowitz, Scott Dudelson, Eron Zehavi
Revenue$54 million (2013)
Websitehttp://www.swagbucks.com/
Alexa ranknegative increase 640 (October 2014)[1]
Type of siteRewards, Loyalty Program
RegistrationRequired, services free
Users12+ Million
Available inEnglish
LaunchedFebruary 25, 2008 (6 Years)
Current statusActive
 
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Swagbucks
Headquarters United States
Key peopleChuck Davis, Josef Gorowitz, Scott Dudelson, Eron Zehavi
Revenue$54 million (2013)
Websitehttp://www.swagbucks.com/
Alexa ranknegative increase 640 (October 2014)[1]
Type of siteRewards, Loyalty Program
RegistrationRequired, services free
Users12+ Million
Available inEnglish
LaunchedFebruary 25, 2008 (6 Years)
Current statusActive

Swagbucks.com is an El Segundo, California-based online rewards destination. It enables users to earn a virtual currency called Swag Bucks by performing a variety of online activities, including searching, shopping, taking surveys, playing games, and discovering online content, and then to redeem those Swag Bucks for retail gift cards, PayPal cash, or other rewards. As of October 2014, Swagbucks.com is ranked by Alexa Internet as the 186th most visited website in the United States and the 640th most trafficked website globally.[2] As of October 2014, the site serves more than 12 million members and has awarded more than $75 million in retail gift card rewards to its members. The site operates in the U.S., Canada, UK, and Australia.

History[edit]

Swagbucks' website is owned and operated by Prodege, a provider of digital services, including an online rewards portal (Swagbucks), content distribution platforms (Yowgo, nCrave), and an online polling technology platform (SodaHead).[3]

In 2006, Prodege introduced its first product: private label search engines that allowed charities to fundraise by having supporters perform internet searches.[4][5] In early 2007, Prodege developed a second search loyalty product that allowed celebrities, brands and sports teams to engage fans through their own branded rewards program offering "swag" merchandise. Musicians including Kanye West[6] and Kiss, and sports properties like WWE and the Indianapolis Colts were among the users of the platform. In February 2008, Prodege launched its current business, Swagbucks.com - under Co-Founders Josef Gorowitz and Scott Dudelson - and introduced the Swag Buck as a digital currency earned for activity throughout its network of websites.

In January 2013, Prodege Founder Josef Gorowitz appointed former Shopzilla and Fandango CEO Chuck Davis as the company's executive chairman. Davis led the 2005 sale of Shopzilla to E.W. Scripps for $569 million,[7] and the 2007 sale of Fandango to Comcast Corp. for an undisclosed amount.[8]

In May 2014, Prodege announced that Technology Crossover Ventures (TCV) had invested $60 million into Prodege,[9] parent company of Swagbucks and other portfolio brands, and that Prodege also had appointed Executive Chairman Chuck Davis as its new CEO and Chairman,[10] while Josef Gorowitz assumed the title of Founder and President. This was the company’s first external investment. Prior to the TCV investment, Prodege had been fully bootstrapped and had grown to $53 million in profitable revenue in 2013.

In July 2014, Prodege announced its acquisition of SodaHead, Inc. (www.sodahead.com), an online polling technology platform founded by Jason Feffer.[11] SodaHead.com CEO Chris Dominguez and Founder Jason Feffer joined Prodege’s executive leadership team in the move. SodaHead operates a consumer website and provides polling technology to media partners including ESPN, FOX News, and Good Morning America.

Full site[edit]

Members of the Swagbucks program are able to earn and redeem Swag Bucks in a variety of ways through the SwagBucks website and mobile apps.

While a single Swag Buck is generally worth 1 US cent (¢), the value may be greater when used for certain rewards.

Earning:

Redemption:

Mobile site and applications[edit]

A mobile version of the SwagBucks site is available for use on smartphones like iPhone and Android devices. It is a stripped-down version of the regular site that contains fewer features, but is optimized for use via touchscreen.

Earning:

Redeeming:

Swagbucks mobile apps for iOS and Android[edit]

Swagbucks has released mobile apps on both Google Play and the App Store that allow the user to check their Swag Bucks balances, perform mobile searches, answer the daily poll, complete special offers, and redeem Swag Bucks for a selection of popular gift cards for major retailers, including Amazon, Walmart, Target and others. These apps are currently only available in the U.S.

Swagbucks TV[edit]

Swagbucks has also released separate mobile apps on both Google Play and the Apple App Store for the SwagBucks TV feature. These apps are currently only available in the U.S.

Awards and Accolades[edit]

YearRecipientAwardResult
2014Josef Gorowitz, Founder of Prodege / SwagbucksErnst & Young Entrepreneur of the Year: Los Angeles, Advertising CategoryWon
2014Brad Kates, CFO of Prodege / SwagbucksLos Angeles Business Journal: CFO of the YearWon
2014Shane O’Neill, CTO of Prodege / SwagbucksLos Angeles Business Journal: CIO of the YearNominated
2011-2014Prodege / Swagbucks, #28 for 2014Los Angeles Business Journal, Best Places to Work AwardsWon
2011-2014Prodege / Swagbucks, #41 for 2014Los Angeles Business Journal Fast Growing Private CompaniesWon
2013-2014Prodege / Swagbucks, #96 for 2014Deloitte Fast 500 Fastest Growing Private CompaniesWon
2011 - 2014Prodege / Swagbucks, #1,245 for 2014Inc. 5000Won

References[edit]

[12]

External links[edit]