Swagbucks

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SwagBucks
Headquarters United States
Key peopleJosef Gorowitz, Scott Dudelson, Eron Zehavi[1]
Websitehttp://www.swagbucks.com/
Alexa ranknegative increase 557 (June 2014)[2]
Type of siteRewards, Loyalty Program
RegistrationRequired, some services free
Users10 Million
Available inEnglish
LaunchedFebruary 25, 2008 (6 Years)
Current statusActive
 
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SwagBucks
Headquarters United States
Key peopleJosef Gorowitz, Scott Dudelson, Eron Zehavi[1]
Websitehttp://www.swagbucks.com/
Alexa ranknegative increase 557 (June 2014)[2]
Type of siteRewards, Loyalty Program
RegistrationRequired, some services free
Users10 Million
Available inEnglish
LaunchedFebruary 25, 2008 (6 Years)
Current statusActive

Swagbucks.com is a Los Angeles based online rewards program. It enables users to earn virtual currency and real life rewards for their everyday web activity.[3][4] As of October 2013, SwagBucks.com is ranked by Alexa Internet as the 110th most visited website in the United States and the 539th most trafficked website globally.[5]

History[edit]

Swagbucks' website is powered by Prodégé, a provider of branded and incentivized reward portals.[6] In 2006, Prodégé introduced its first product: private label search engines that allowed charities to fund raise by having supporters perform internet searches.[7][8] In early 2007, Prodégé developed a second search loyalty product that allowed celebrities, brands and sports teams to engage fans through their own branded rewards program. Musicians including Kanye West[9] and Kiss, and sports properties like WWE and the Indianapolis Colts[6] are among the users of the platform. In February 2008, Prodégé launched www.swagbucks.com and introduced the Swag Buck as a digital currency earned for activity throughout its network of websites.[8]

Full site[edit]

Members of the program are able to earn and spend Swag Bucks in a variety of ways.

Earning:

Spending:

The exchange rate between Swag Bucks and US dollars varies; generally, a single Swag Buck is worth 1 US cent (¢). However, exceptions exist, the most popular being the $5 Amazon gift card, which costs 450 Swag Bucks (in this case 1 Swag Buck is worth ~1.1 cents). SwagBucks has stated that their currency fluctuates much like real-world currency. Exploits can be made using this system, ex. purchasing enough Amazon gift cards to buy an equivalent product on Amazon, the overall result being fewer Swag Bucks spent. Gift cards have a different exchange rate system compared to other prizes, with a strict 1:1 ratio. This means that a $10 gift card costs 1,000 SB, $15 costs 1,500, etc.

Mobile site[edit]

A mobile version of the SwagBucks site is available for use on smartphones like the iPhone and Android devices. It is a stripped-down version of the regular site that contains very few features, but is optimized for use via touchscreen. It is also possible to use the site on a computer by changing the web browser's user agent to that of a mobile (ex. Safari's Developer menu).

Earning:

Spending:

Mobile applications[edit]

Swagbucks TV[edit]

SwagBucks has released official apps on both Google Play and the Apple App Store for the SwagBucks TV feature. The mobile versions differ slightly from the desktop version in several ways. The apps are currently only available in the U.S.

Search widget[edit]

Swagbucks has also released a simple widget for Android that allows the user to quickly perform searches from the home screen. It is installed and placed as a regular Android widget.

Swagbucks app for iOS[edit]

Swagbucks has released an official app on the App Store that contains more functionality than the other mobile applications, acting mostly as a replacement for the mobile site. The app is compatible with iOS 6 and above with no native iPad support, but takes design cues from iOS 7. It allows the user to check their savings, perform searches from the mobile site, answer the daily poll, purchase several pre-selected gift cards, and complete special offers.

Current[edit]

The site has given its users over $60 million in rewards to date.[10] As of April 2014, the site has over 10 million registered members and projected $53 million revenue in 2013, up from the $35 million made in 2012 and the $25 million in revenue for 2011.[11] In July 2011, it was announced that SwagBucks.com was ranked #43 on the Inc 500 fastest growing company list[12][13] and nominated for a Colloquy Marketing Award for excellence in loyalty marketing.[14] In November 2011, SwagBucks.com was ranked by the Los Angeles Business Journal as the third fastest growing company in Los Angeles.[15]

References[edit]

[16]

External links[edit]