Sofitel Luxury Hotels is a French luxury hotel chain under Accor, which opened its first property in Strasbourg in 1964. Its first overseas opening (in Minneapolis, USA) was in 1974. In 1995, Sofitel had 100 hotels in 40 countries and employed 12,500 people. Two years later, Sofitel joined the Accor Group, founded in 1983 and in 2000, opened properties in Philadelphia and New York. In 2005, Sofitel continued its expansion with Sofitel Asia Pacific. In 2007, Sofitel created a strategy to compete on the international luxury hotel market with its French Touch and the slogan "Life is magnifique".This rebranding helped to move Sofitel into the high end of the hotel industry. In the following year, Sofitel became its own unit in the Accor group with 120 Hotels worldwide. In order to compete with all forms of luxury hotels in the industry, Accor created two sub brands under the Sofitel name. The first of which is the Sofitel Legend, which was introduced in 2009 with Metropole Hanoi being the first legend address. This sub brand embraces culture, history, and individuality, thus outshining the competition rather than offering a generic experience. In 2011, Sofitel introduced the So Sofitel brand, a designer boutique brand that is fun, stylish, and urban chic. The first address is the Sofitel So Mauritius Bel Ombre offering touches from Kenzo Takada and interiors by Lek Bunnag.
The hotels in the Sofitel Legend subbrand are located in historic buildings that have been newly renovated.
Sofitel Legend Addresses
Sofitel Legend Metropole Hanoi (Vietnam) - First Legends address established in 2009
The Grand Amsterdam (Netherlands)
Old Cataract in Aswan (Egypt)
Hotel Winter Palace Luxor (Egypt)
Sofitel Legend Cartagena Santa Clara (Colombia)
Hotel Palais Jamaï Fes (Morocco)
Sofitel Legend Peoples Grand Hotel Xian (China)
The new boutique sub brand
Launched in 2011, Sofitel So is the new brand label, a collection of designer boutique hotels with unique personalities and chic urban style. Resolutely contemporary, blending design and pleasure, style and soul, each Sofitel So address aims to express the essence of the destination. ￼The concept combines Sofitel art de vivre and individual style with a special focus on contemporary design. Each So has its own atmosphere created by a famous name from the world of fashion, the arts or design.
First label hotel was Sofitel So Mauritius Bel Ombre with interiors by Thai architect Lek Bunnag and signature designs by Kenzo Takada. Followed by Sofitel So Bangkok in 2012, decorated by famous local designers inspired by the 5 elements, Water, Earth, Wood, Metal and Fire, with a « French Touch » contributed by Monsieur Christian Lacroix. Sofitel So Singapore is scheduled in 2013 and Sofitel has enlisted world-famous designer Karl Lagerfeld to create the hotel emblem. Future Sofitel So hotels are planned with Sofitel So Mumbai in India, Sofitel So Rio Ipanema in Brazil and Sofitel So Auckland in New Zealand.
So Spa is the spas and treatment rooms found in Sofitel Hotels across the world. 28 So SPAS rejuvenating world traditions with therapies and treatments using the latest in French cosmetology with ‘So Exhilarating’ and ‘So Rejuvenating’, So SPA’s own range of therapy products. So SPA treatments are presented like the menu of a French gourmet restaurant. Guests can choose from an ‘A la Carte’ selection – 30 minute Starters for busy urbanites, or hour- long Main Courses and Desserts which including facial skincare, worldwide or local tradition massages. Sofitel So SPA designed two signature treatments, So Exhilarating and So Rejuvenating. Specially commissioned music and fragrances, combined with a post treatment tea service in the soothing surroundings of the relaxation lounge enhance the experience. Marisa Berenson has created Sublime Beauty Care for Sofitel, becoming our Beauty Ambassadress. Her all- natural products contain precious prickly pear oil, a regenerating antioxidant, and they are presented in sublime engraved flasks with 24-carat gold accents by French manufacturer Saint-Louis, crafter of crystal since 1586.
Different Sofitels around the world were voted the best hotel of its kind by the Readers of Business Traveller Magazine; Sofitel London Heathrow, for example, was voted the Best Airport Hotel and the Best Business Hotel in the UK. The same magazine voted the Sofitel Berlin Gendarmenmarkt the World's Best Small City Hotel in 2009. The Sofitel Buenos Aires, Sofitel Cartagena Santa Clara, Sofitel Legend Metropole Hanoi, Sofitel Angkor Phokeethra Golf and Spa Resort can be found on the Condé Nast Traveler Gold List 2010. Sofitel London St. James was ranked the 8th in UK business hotels of the Readers' Travel Awards 2010. The Sofitel Chicago Water Tower in Illinois gained a GreenLeafTM Eco-Rating Program for Hotels from Audubon International