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SkyMall is a specialty publishing firm headquartered in Phoenix, Arizona.[1] SkyMall produces a quarterly in-flight publication, SkyMall, with an annual circulation of approximately 20 million copies distributed in airplane seat pockets. SkyMall is a multi-channel, direct marketer offering products through direct marketers and manufacturers through its SkyMall catalog and web site, The SkyMall catalog is seen by approximately 88% of all domestic air passengers in the United States, reaching more than 650 million air travelers annually.[citation needed] In 2012, SkyMall was purchased by Najafi Companies, the largest private equity firm in Arizona.


SkyMall, Inc. was founded in 1990[2] by Bob Worsley, Alan Lobock, Matthew Del Bianco, and Graham Alcock. It originally offered goods from other companies' catalogs for same-day delivery to customers arriving at select U.S. airports or, if the customer preferred, to their home or office via express shipment. To accomplish the same-day delivery promise, SkyMall operated its own warehouses located near the selected airports.

Shortly after launching, the company purchased contracts from another company that allowed it to offer catalog merchandise to travelers flying many of the nation's air carriers. This move, which did not receive the support of all of the founders, required a significant shift in SkyMall's focus and operations, ultimately forcing the company to abandon its same-day delivery service and nearly bankrupting the company.[citation needed] The company now offers goods from other companies' catalogs for drop-ship to the customer via third-party transport firms.


  • Apparel & Accessories
  • Automotive & Hardware
  • Computers
  • Electronics
  • Health & Wellness
  • Home Living
  • Office
  • Outdoor Living
  • Pets
  • Seasonal
  • Sporting Goods
  • Toys, Hobbies & Collectibles
  • Travel

Participating stores[edit]

Popular culture[edit]

SkyMall is often parodied for selling sometimes unusual products. For instance, comedy troupe Kasper Hauser released the book "SkyMaul: Happy Crap You Can Buy from a Plane" as an unauthorized parody of the Sky Mall catalogue. It features absurd products such as the Banana-ganizer, Self-Pepper Spray, Llamacycle, and Living-Room Beluga Aquarium. References in music and TV include:

External links[edit]


  1. ^ "Contact Us." SkyMall. Retrieved on January 19, 2010.
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