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Shinola is an American brand of wax-based shoe polish that was available from 1907 until 1960. The Rochester, NY-based company sponsored a radio program in 1926-27 featuring a group called "The Shinola Merrimakers", and the original trademark was filed in 1929 by 2-in-1 Shinola-Bixby Corporation, New York.
Shinola/Detroit LLC purchased the Shinola name from the defunct shoe polish company, and is now an American manufacturer of watches, bicycles, leather goods, and journals located in Midtown Detroit. The Shinola headquarters and manufacturing facility are located in Detroit inside the College for Creative Studies within the historic Argonaut Building, now known as the A. Alfred Taubman Center for Design Education.
In the 1979 film comedy The Jerk, the character Navin R. Johnson (played by Steve Martin) is tested by "Daddy" (Richard Ward) on whether he knows the difference between shit and Shinola before leaving home.
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