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The key planks of the Share The Wealth platform included:
The official slogan of the Share The Wealth movement was "Every Man a King (But No One Wears a Crown)", which also became the title of a song co-written by Long in 1935 to promote his proposal.
Huey Long was a populist, extremely popular in his home state of Louisiana, but many saw his Share Our Wealth proposal as an unworkable plan that threatened the reforms of Franklin D. Roosevelt and the New Deal. Many also suspected that Huey Long was planning on using the Share Our Wealth Society as a vehicle for mounting a third party challenge to Roosevelt during the 1936 Presidential election. Any Presidential ambitions which Long might have had were cut short when he was shot by an assassin on September 8, 1935, in Baton Rouge; he died two days later on September 10, 1935.
Biographers T. Harry Williams and William Ivy Hair speculated that the Senator had never intended to run for the presidency in 1936. Long planned to form a third party in 1936 that would run a candidate who would probably lose, but also split the progressive vote, causing Roosevelt to lose as well. Long would then run for president on his new party's ticket in 1940.
After Long's assassination, the control of the Share The Wealth Society fell to Gerald L. K. Smith, who was widely viewed as a political demagogue. Smith brought the Share The Wealth Society into a brief coalition with the followers of radio priest Charles Coughlin and old-age pension advocate Francis Townsend in support of the short-lived Union Party, a third party effort which ran William Lemke of North Dakota for President in 1936, but under his leadership, the Share Our Wealth movement quickly fell apart.