Shake 'n Bake

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Shake 'n Bake, manufactured by Kraft Foods, is a flavored bread crumb-style coating for chicken and pork. The product is applied by placing raw meat pieces in a bag containing the coating, closing the bag, and shaking so the particles adhere. The coated meat is then baked in the oven or microwave.

First introduced in 1965 by General Foods, it is currently marketed under the Kraft brand.



Shake 'n Bake mimics the texture on the outside of fried foods and is similar to a bread crumb coating. It provides a baked alternative preparation to that of fried chicken and other fried foods that use cooking oil. Shake 'n Bake has been marketed as a healthier[1] and less-greasy alternative to frying, with slogans such as "Shake 'n Bake: It's better than frying" and "Why fry? Shake 'n Bake."


Shake 'n Bake Original Pork flavor contains the following ingredients: enriched wheat flour (wheat flour, niacin, iron, thiamin mononitrate Vitamin B1, riboflavin (vitamin B2), folic acid), salt, partially hydrogenated soybean and cottonseed oil, sugar, contains less than 2% of paprika, dextrose, dried onions, spice, caramel color, yeast, annatto (color), and natural flavor. Barbecue flavor Shake 'n Bake includes sugar, maltodextrin, salt, modified food starch, spice, partially hydrogenated soybean and cottonseed oil, brown sugar, mustard seed flour, dried onions, dried tomatoes, dried garlic, beet powder (color), citric acid, natural flavor, caramel color, vinegar, and sodium silicoaluminate as an anticaking agent.


Shake 'n Bake is particularly noted for its television commercials in the 1970s, 1980s, and 1990s, starring such child actors as Carly Schroeder, Taylor Momsen, and Philip Amelio. In the ads, the aforementioned children help make Shake 'n Bake with their mothers, enthusiastically exclaiming "And I helped!"

Advertisements for Shake 'n Bake in 1981 included Ann B. Davis, who played Alice the housekeeper on The Brady Bunch. The ad copy includes the catchphrases, "Gotta be crispy, gotta be golden, gotta be juicy" and "You just shake then bake, and that chicken's so crisp and juicy and golden it makes me look golden, if you know what I mean."[2]

In 1990, two commercials were produced which show what pork chops[3] and chicken[4] look like after frying. They then show that pork chops and chicken are crispier, juicier, more plump, and more tender when used with Shake n' Bake than frying. They end with "Why fry? Shake n' Bake."

In 1998, a new commercial was tried with a different catchphrase; "I made Shake 'n Bake, and Mama helped". This was only aired a few times and is the least recognized commercial.

In popular culture

The term "shake and bake" has seen multiple uses in popular culture
The term is often used to describe something that has been made quickly or pre-made, and installed/implemented with little effort and low cost. Examples include


  1. ^ Shake 'n Bake Ad
  2. ^ Shake 'n Bake ad Ann B. Davis (Alice) pitches Shake 'n Bake with 'Pete the Butcher' in this 1981 General Foods
  3. ^ 1990 Shake 'n Bake Commercial #1 (Pork)
  4. ^ 1990 Shake 'n Bake Commercial #2 (Chicken)
  5. ^ Jamal Crawford with the sick shake and bake! Official NBA Youtube channel
  6. ^ Zach Rosenberg NBA Inside Drive 2004 Xbox Review December 31, 2003
  7. ^ Elizabeth Clarke MAINA HAS GRABBED THE SPOTLIGHT FOR LYNN March 8, 1998 11C Palm Beach Post
  8. ^ NurseReview.Org - Antifungals Updates (pharmacology text on-line)
  9. ^ 10/Nov/2005 Shake 'n Bake: US Used Illegal Chemical Weapons in Fallujah (Confirmed)
  10. ^ 11/Apr/2004 Violence subsides for Marines in Fallujah
  11. ^ 30/Nov/1990 `Little Lady' a wait-for-video Chicago Tribune
  12. ^ 14/Oct/2009 Meth-Scourged Mo. Towns Crack Down on Drug Makers
  13. ^ Kamm, Kurt (July 24, 2008). "Firefighter Words/Definitions/Phrases". Retrieved June 4, 2010.
  14. ^ p.359 Stanton, Shelby L. Vietnam Order of Battle 2003 Stackpole Books
  15. ^

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