Schweppes

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Schweppes Zero Cream Soda (left) and Schweppes Cream Soda (right).
Schweppes Bitter Lemon

Schweppes /ˈʃwɛpɛs/[1] is a beverage brand that is sold around the world. It includes a variety of carbonated waters and ginger ales.

History[edit]

In the late eighteenth century, Johann Jacob Schweppe developed a process to manufacture carbonated mineral water based on the discoveries of Joseph Priestley. Schweppe founded the Schweppes Company in Geneva in 1783 to sell carbonated water. In 1792, he moved to London to develop the business there. In 1843, Schweppes commercialized Malvern Water at the Holywell Spring in the Malvern Hills, which was to become a favorite of the British Royal Family through to the present day.

In 1969, the Schweppes Company merged with Cadbury to become Cadbury Schweppes. After acquiring many other brands in the ensuing years, the company was split in 2008, with its US beverage unit becoming the Dr Pepper Snapple Group and separated from its global confectionery business (now part of Kraft Foods).[2] The Dr Pepper Snapple Group is the current owner of the Schweppes trademark.

Mainstay Schweppes products include ginger ale (1870)[citation needed], bitter lemon (1957),[3] and tonic water (the oldest soft drink in the world – 1771).[4]

Marketing[edit]

During the 1920s and 1930s the artist William Barribal created a range of posters for Schweppes.[5]

An ad campaign in the 1950s and 1960s featured a real-life veteran British naval officer named Commander Whitehead, who described the product's bubbly flavour (effervescence) as "Schweppervescence".[6]

Another campaign made use of onomatopoeia in their commercials: "Schhhhh.... You know who." after the sound of the gas escaping as one opens the bottle.[7]

Schweppes has invested in publicity in online social media. [8]

References[edit]

  1. ^ "Schweppes Ginger Beer advertisement". The New Yorker: 115. March 25, 1950. "(rhymes with peps)" 
  2. ^ "Cadbury plc Demerger" (Press release). Cadbury plc. 7 May 2008. Retrieved 2009-12-29. 
  3. ^ "Schweppes Bitter Lemon". Retrieved 9 November 2010. 
  4. ^ "nous sommes en 1783 – Archives de la Tribune de Geneve". Archives.tdg.ch. Retrieved 2010-07-10. [dead link]
  5. ^ Simmons, Douglas A. (1983). Schweppes® The First 200 Years. London: Springwood Books. ISBN 0-86254-104-2. 
  6. ^ "Advertising Mascots > Commander Whitehead (Schweppes Tonic Water)". Tv Acres. Retrieved 2010-07-10. 
  7. ^ "Schweppes Tonic Water TV Advert by O & M". Youtube. Retrieved 2013-03-07. 
  8. ^ "Schweppes Profile App 2.0". Retrieved 2012-06-17. 

External links[edit]