From Wikipedia, the free encyclopedia - View original article Inc.
Traded asNYSECRM
S&P 500 Component
IndustryCloud Computing
Founder(s)Marc Benioff
Parker Harris
HeadquartersThe Landmark
San Francisco, California, USA
Key peopleMarc Benioff
(Chairman & CEO)
Parker Harris
(Exec. VP of Technology)
ServicesCloud computing
Social enterprise solutions
RevenueIncrease $3.05 billion (2013)
Net incomeDecrease $-0.270 billion (2013)
References: As of April 2013.[1][2]
Jump to: navigation, search Inc.
Traded asNYSECRM
S&P 500 Component
IndustryCloud Computing
Founder(s)Marc Benioff
Parker Harris
HeadquartersThe Landmark
San Francisco, California, USA
Key peopleMarc Benioff
(Chairman & CEO)
Parker Harris
(Exec. VP of Technology)
ServicesCloud computing
Social enterprise solutions
RevenueIncrease $3.05 billion (2013)
Net incomeDecrease $-0.270 billion (2013)
References: As of April 2013.[1][2] Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisitions.[3] It is currently ranked the most innovative company in America by Forbes magazine,[4] as well as number 7 in Fortune magazine's 100 Best Companies to Work For in 2014.[5]

It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index.



The company was founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS).[6] Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales automation software.

In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM, raising US$110 million.[7] Marc Benioff and Magdalena Yesil were the initial basic connection investors and board members.[citation needed] Other early investors include Larry Ellison, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill of Geneva Venture Partners.


The following is a list of acquisitions by

Operations[edit] is headquartered in San Francisco, with regional headquarters in Morges, Switzerland (covering Europe, Middle East, and Africa, Singapore), India (covering Asia Pacific minus Japan), and Tokyo (covering Japan). Other major offices are in Toronto, Chicago, New York, London, Sydney, Dublin, Hyderabad,San Mateo, California and Portland, Oregon. has its services translated into 16[30] different languages and as of July 31, 2011, had 104,000[31] customers and over 2,100,000 subscribers.[32]

Standard & Poor's included, at the same time as Fastenal, into the S&P 500 index in September 2008, following the federal takeover of Fannie Mae and Freddie Mac and their removal from the index.[33] was recognized as one of Fortune's 100 best companies to work for in 2013 at rank #19,[34] up from 27th spot in 2012 and 52nd in 2011.[35]

IT infrastructure and operations[edit] migrated to Dell servers with AMD processors running Linux from Sun Fire E25K servers with SPARC processors running Solaris in 2008.[36]

In 2012, announced plans to build a data center in the UK to handle European citizens' personal data.[37]

In 2013, and Oracle announced a 9-year partnership in which will use Oracle Linux, Oracle Exadata, Oracle Database, and the Java platform to power's applications and SaaS platform.[38]


In November 2007, a successful phishing attack compromised contact information on a number of customers, which was then used to send highly targeted phishing emails to users.[39][40][41] The phishing breach was cited as an example of why the CRM industry needs greater security for users against such threats as spam.[42]


The Foundation donates 1% of the company's resources (defined as profit, equity and employee time) to support organizations that are working to "make the world a better place."[43] It was officially launched at an event featuring former Secretary of State Colin L. Powell in 2000, less than a year after the company’s formation.[44] Salesforce provides a full-featured ten-seat user license available to nearly all United States 501c3 non-profit organizations or overseas equivalents.[45] Additional licenses are deeply discounted for public interest groups.[45] employs support personnel specific to their (mostly non-paying) non-profit users.[citation needed] Buying a comparable license commercially would cost around $15,000 a year.

Products and services[edit]

Customer Relationship Management[edit]

A discussion panel at Salesforce's Customer Company Tour event that focused on customer relationship management's customer relationship management (CRM) service is broken down into several broad categories: Sales Cloud,[46] Service Cloud,[47] Data Cloud[48] (including Jigsaw), Collaboration Cloud[49] (including Chatter) and Custom Cloud (including, with over 100,000 customers.[50]

The Sales Cloud[edit]

The Sales Cloud includes a real-time sales collaborative tool called Chatter.[51]

The Service Cloud[edit]

The Service Cloud provides companies with a call center-like view that enables them to create and track cases coming in, and automatically route and escalate what’s important. The Salesforce CRM-powered customer portal provides customers the ability to track their own cases, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email, chat, Google search, and access to customers' entitlement and contracts.[52]'s platform as a service (PaaS) product is known as The platform allows external developers to create add-on applications that integrate into the main application and are hosted on's infrastructure.

These applications are built using Apex (a proprietary Java-like programming language for and Visualforce (an XML-like syntax for building user interfaces in HTML or Flex).[edit], previously Rypple, is a social performance management platform. It is marketed as a solution for sales performance, customer service, marketing, and as a service that can be employed by human resource departments for broad use across an organization. service facilitates collaboration and shared contribution to individual, team, and organizational goals, and facilitates the exchange of feedback anonymously and publicly between peers and managers. Rypple was acquired by in 2011[53] and was re-branded as in September 2012.


Launched in 2005, AppExchange is a marketplace for cloud computing Web application built for the community.[54]


Salesforce users can configure their CRM application. In the system, there are tabs such as "Contacts," "Reports," and "Accounts." Each tab contains associated information. For example, "Contacts" has standard fields like First Name, Last Name, and Email. Configuration can be done on each tab by adding user-defined custom fields.[55]

Configuration can also be done at the "platform" level by adding configured applications to a Salesforce instance, that is adding sets of customized / novel tabs for specific vertical- or function-level (Finance, Human Resources, etc.) features.

Web services[edit]

In addition to the web interface, offers a SOAP/REST Web service API that enables integration with other systems.

Sales Performance Accelerator[edit] launched a new product called Sales Performance Accelerator in July 2013. It combines the CRM with the performance management application as well as customer lead information from[56]


  1. ^ "2 0 1 3 ANNUAL REPORT". Retrieved 2013-07-17. 
  2. ^ "Financial Statements for, inc.". Google Finance. Retrieved December 29, 2011. 
  3. ^ a b " Buys Manymoon". All Things Digital. Retrieved January 20, 2011. 
  4. ^ "The Ten Most Innovative Companies In America". Retrieved March 7, 2013. 
  5. ^ "100 Best Companies to Work For 2013: - CRM - from FORTUNE". CNNMoneyl. Retrieved July 30, 2013. 
  6. ^ "'s Wizard Was Parker Harris And Team". InformationWeek. January 29, 2009. Retrieved February 11, 2011. 
  7. ^ " IPO Raises $110 million". destinationCRM. June 23, 2004. Retrieved February 11, 2011. 
  8. ^ Whiting, Rick (2010-02-03). "Salesforce Adds Business Process Development To". Retrieved 2012-02-01. 
  9. ^ " acquires Jigsaw for $142 million". ZDNet. 2010-04-21. Retrieved 2012-02-01. 
  10. ^ " Brings Navajo Into Camp to Boost Cloud Security". Forbes. August 30, 2011. 
  11. ^ Friday, September 24th, 2010 (2010-09-24). "Salesforce Buys Enterprise Chat Startup Activa Live". TechCrunch. Retrieved 2012-02-01. 
  12. ^ " Buys Heroku For $212 million In Cash". 
  13. ^ "Salesforce Buys Email Contact Manager Etacts". 
  14. ^ "Salesforce buys Dimdim for $31 million, bolsters Chatter collaboration". ZDNet. Retrieved 2012-02-01. 
  15. ^ Eric Savitz (2011-03-30). "Salesforce Buys Social Media Tracker Radian6 For $340M". Forbes. Retrieved 2012-02-01. 
  16. ^ " Acquires Assistly – SAN FRANCISCO, Sept. 21, 2011". California: Retrieved 2012-02-01. 
  17. ^ Monday, November 14th, 2011 (2011-11-14). "Salesforce Acquires Social And Mobile Cloud Computing Consultancy Model Metrics". TechCrunch. Retrieved 2012-02-01. 
  18. ^ "Salesforce Acquires Rypple For Social Employee Performance Management". InformationWeek. Retrieved December 19, 2011. 
  19. ^ "Salesforce Acquires Stypi". 
  20. ^ Monday, June 4th, 2012 (2012-06-04). "Salesforce Lines Up Against Oracle On Social Push; Buys Buddy Media For $689M". TechCrunch. Retrieved 2013-06-27. 
  21. ^ "Salesforce to Acquire Buddy Media". 
  22. ^ " Buys Corporate 'perks' Software Vendor ChoicePass". 
  23. ^ "Salesforce Acquires TechStars And TechCrunch Disrupt Alum Thinkfuse". 
  24. ^ " acquired BlueTail in July, AllThingsD reports – Yahoo! Finance". 2012-09-11. Retrieved 2013-06-27. 
  25. ^ Monday, July 9, 2012 (2012-07-09). " Reported To Buy GoInstant For $70 Million". TechCrunch. Retrieved 2013-06-27. 
  26. ^ Rebecca Grant (2012-11-23). "Salesforce to predict the future with the power of Prior Knowledge". VentureBeat. Retrieved 2013-11-22. 
  27. ^ Thursday, May 9th, 2013 (2013-05-09). "Web Clipping Service Clipboard Acquired By Salesforce For $12M, Will Be Shuttered On June 30th". TechCrunch. Retrieved 2013-06-27. 
  28. ^ Report. "ExactTarget to be Acquired in $2.5 Billion Deal - Newsroom - Inside INdiana Business with Gerry Dick". Retrieved 2013-07-17. 
  29. ^ Friday, June 7th, 2013 (2013-06-07). "After Picking Up ExactTarget, Salesforce Buys Enterprise Business Intelligence And Analytics Startup EdgeSpring". TechCrunch. Retrieved 2013-07-17. 
  30. ^ Finley, Klint (2010-12-08). "Beyond Babel: Language Support in Enterprise 2.0 Products". Retrieved 2012-02-01. 
  31. ^ "CRM, the cloud, and the social enterprise". Retrieved 2012-02-01. 
  32. ^ "History of Salesforce". Salesforce Programmers. Digital Marketing Solutions, LLC. Retrieved July 4, 2011. 
  33. ^ Martin, Eric (September 9, 2008). ", Fastenal to Replace Fannie, Freddie in S&P 500". Bloomberg. 
  34. ^ "100 Best Companies to Work For - 2013 - FORTUNE". Fortune. Retrieved May 4, 2013. 
  35. ^ "100 Best Companies to Work For - 2012 - FORTUNE". Fortune. Retrieved February 2, 2012. 
  36. ^ pulls plug on Sun's flagship Unix servers
  37. ^ Salesforce finally solidifies European data center plans
  38. ^ and Oracle Announce New Strategic Partnership
  39. ^ Espiner, Tom (November 7, 2007). "Salesforce tight-lipped after phishing attack". ZDNet. 
  40. ^ Patrizio, Andy (November 7, 2007). " Scrambles To Halt Phishing Attacks". 
  41. ^ McMillan, Robert (November 7, 07). " customer list stolen". IDG News Service. 
  42. ^ Berlind, David (November 6, 2007). "Phishing-based breach of customer data is more evidence of industry's need to act on spam. Now.". Berlind's Testbed (blog). 
  43. ^ "About Us | Foundation". Salesforce Foundation. December 15, 2011. 
  44. ^ "Gen. Colin Powell Is Part of the Force". destinationCRM. November 27, 2009. 
  45. ^ a b "Power of Us program details". Retrieved August 2013. 
  46. ^ Lager, Marshall (2009-02-10). " Expands the Cloud to Sales - CRM Magazine". Retrieved 2012-02-01. 
  47. ^ Wednesday, January 14th, 2009 (2009-01-14). " Launches The Service Cloud, A Customer Service SaaS Application | TechCrunch". Retrieved 2012-02-01. 
  48. ^ RSS Feed for Ben Kepes Email Ben Kepes Ben Kepes (2010-09-01). "Salesforce Integrates Jigsaw — Refining Contact Data — Cloud Computing News". Retrieved 2012-02-01. 
  49. ^ Diana, Alison (2010-06-22). " Launches Chatter Collaboration Tool - Storage - Disaster recovery/business continuity". Informationweek. Retrieved 2012-02-01. 
  50. ^
  51. ^ "Salesforce Sales Cloud". EGA Futura Business Encyclopedia. Retrieved 29 September 2013-2014. 
  52. ^ Rao, Leena (8 September 2009). "Everything You Need To Know About Salesforce's Service Cloud 2". TechCrunch. Retrieved 29 September 2013. 
  53. ^ December 15th, 2011 by Leena Rao. "Salesforce Buys Social Performance Platform Rypple; Will Launch ‘Human Capital Management’ Unit Successforce". Techcrunch. 
  54. ^ "AppExchange - Home". 2011-03-01. Retrieved 2013-07-17. 
  55. ^ Stubblebine, Tony (November 13, 2006). "An Introduction to's AppExchange". O'Reilly Network. 
  56. ^ " launches Sales Performance Accelerator". PC World. Retrieved July 17, 2013. 


External links[edit]