Royals (song)

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"Royals"
Single by Lorde
from the album Pure Heroine
Released19 March 2013 (2013-03-19)
(see Release history)
FormatDigital download
Recorded
Genre
Length3:10 (original version)
LabelRepublic
Writer(s)Ella Yelich O'Connor, Joel Little
Producer(s)Joel Little
Lorde singles chronology
  • "Royals"
  • (2013)
 
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"Royals"
Single by Lorde
from the album Pure Heroine
Released19 March 2013 (2013-03-19)
(see Release history)
FormatDigital download
Recorded
Genre
Length3:10 (original version)
LabelRepublic
Writer(s)Ella Yelich O'Connor, Joel Little
Producer(s)Joel Little
Lorde singles chronology
  • "Royals"
  • (2013)

"Royals" is a song recorded by New Zealand singer-songwriter Lorde for her extended play debut, The Love Club EP (released on 22 November 2012 (2012-11-22), two weeks after Lorde's sixteenth birthday), and also included on her September 2013 debut studio album, Pure Heroine. Following The Love Club's March 2013 debut retail release and the album's release, "Royals" was released again as a single on 20 October 2013 (2013-10-20), spearheading the promotion of both EP and album. The song had been drafted by Lorde in a half-hour and then refined with co-writer/composer Joel Little, the single's producer. This minimal art pop single is intended as a "response to everything that's on pop radio",[3] with lyrics that revolve around aspirationalism, counterpointing pop artists' luxurious lifestyles.

The track and lyrics largely received critical acclaim from international media, with widespread praise of both production and message. The eventual commercial success of "Royals" exceeded most expectations: occupying the United States Billboard Hot 100 chart's top-spot for nine consecutive weeks, with Lorde the first New Zealander solo act to top that chart. In the US, the single has been certified four-times platinum by RIAA and has topped mainstream charts in New Zealand, Canada, Ireland and the United Kingdom – plus reaching the top five in Australia and Switzerland.

To promote the song, Lorde performed on Late Night with Jimmy Fallon, The Ellen DeGeneres Show and the 2013 New Zealand Music Awards. Two music videos for "Royals" were directed by Joel Kefali; an international version and a US version. They featured lives of Lorde's schoolmates in slow motion. By the end of 2013, the track was listed as one of the year's best songs by media outlets including Rolling Stone, Time and Spin. The song won an APRA Silver Scroll Award, and then Best Pop Solo Performance and Song of the Year at the 56th Annual Grammy Awards.[4]

Production[edit]

Lorde had thought of writing a song about the luxury of pop musicians after seeing an image in the July 1976 edition of National Geographic showing Kansas City Royals player George Brett[5] signing baseballs, with his team's name emblazoned across his shirt – Lorde recalled during a September 3, 2013 VH1 interview, "It was just that word. It's really cool." More broadly, historic aristocrats were also inspirational, as she explained during that same interview.[6] She wrote the lyrics to "Royals" in July 2012,[7] at her house in only half an hour.[8] She was listening to a lot of rapping and hip hop-influenced music, especially Lana Del Rey, while writing. Lorde has mentioned that "all those references to expensive alcohol, beautiful clothes and beautiful cars – I was thinking, ‘This is so opulent, but it’s also bullshit.’"[9] Later, Lorde went to show the lyrics to Joel Little, her producer at his Golden Age Studios – he remarked "Yeah, this is cool". Within a week, "Royals" and two other songs were produced there,[8][10] for The Love Club EP. The EP was self-released by Lorde in November 2012, in the form of a complimentary SoundCloud set.[11]

Composition and lyrical interpretation[edit]

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A sample of the song, portraying its minimal pop

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"Royals" is a minimal pop song that incorporates elements from different genres. The song is influenced by art pop, pop, grime and blues.[citation needed] It follows a I-bVII-IV chord progression, D-C-G, and is in the D Mixolydian mode. It plays in common time at a slow tempo of 85 BPM.[12] The track has a similar rhythm to a snap song, with its instrumentation of "fingersnaps and toe-tapping bass."[13] The lyrics are described as turning "the aspirationalism of hip-hop culture on its head." The song concerns the luxury and lifestyle of pop artists.[13] The first verse focuses on her early life and sorrow over pop growing up in Auckland. The concept is introduced in the pre-chorus.

Critical reception[edit]

"Royals" received acclaim from music critics. Digital Spy gave the song five out of five stars praising the song saying it has an "addictive hook that thrives on its simplicity" continuing to comment saying "Lorde's success is here to stay."[14] Other reactions were mixed, with The Singles Jukebox having ratings ranging from a three to an eight out of ten.[15] Duncan Greive of The Guardian gave the song positive reviews placing emphasis on Lorde's vocal performance and the song's lyrical content. He wrote, "The production is spare and haunting, and the vocals somehow simultaneously vulnerable and imperious, but it’s Royals’ words which have propelled its ascent to the top of the UK and US charts" continuing to praise the songs "direct response" to excess and wealth.[16]

Accolades[edit]

"Royals" was recognized as one of the best songs of 2013 by numerous media outlets. Spin listed it at number 15 on its list of 50 best songs of the year, commenting that "true artpop rarely announces itself as such".[1] Time's writer Douglas Wolk wrote "It’s a pointed rejection of the aspirations that have been foisted on the victims of capitalism", placing "Royals" at number 10 on his list of top 10 songs of 2013.[2] Meanwhile, it was ranked as the best song of the year by Consequence of Sound [17] and the second best song of the year by Rolling Stone.[18] On December 18, 2013, Billboard editors Jason Lipshutz, Erika Ramirez and Brad Wete named "Royals" the third best song of the year.[19] Time magazine placed it at number 20 on its 2013 best songs list.[20] On 15 October 2013, co-writers Ella Yelich-O'Connor and Joel Little won the APRA Silver Scroll award, which honours outstanding achievement in original New Zealand pop songwriting.[21][22] For the 56th Annual Grammy Awards, Lorde was nominated for a total of four Grammys, which include Record of the Year, Song of the Year and Best Pop Solo Performance for "Royals". On January 26, 2014, she won the Grammy for Best Pop Solo Performance and Song of the Year at the 56th Grammy Awards.[23]

Racism controversy[edit]

In early October 2013, Feministing blogger Verónica Bayetti Flores published a mixed review of "Royals", in which she claimed that the song's lyrics were racist.[24][25] She wrote that, "In fact, it is deeply racist, because we all know who she's thinking when we're talking gold teeth, [Cristal] and Maybachs."[26][27] Within a few days, The Civilian parodied the controversy by way of farcical extension to the Pure Heroine album overall.[28]

A week after Flores' blog post, CNN's report stated that Universal Music New Zealand had said that Lorde had "no comment in response to the criticism,"[29] and Time trailed the matter in entertainment news.[24] Prompted by this coverage and the inflated media storm, Flores responded with a longer explanation and quoted Lorde as saying that she was specifically pointing out hip-hop in the song.[30]

At this peak in commentary, Aziza Jackson from The Washington Times defended the song by saying "Both Lorde and I are the spawns of a culture rigged with consumerism and class, not race, a world where money is green and greed is good. Today's hip-hop and pop lyrics are laced with the promotion of shiny yet empty lives and skin that is not black or white, but green."[31] Before the end of October, two weeks later, World Socialist Web Site's music and culture critic, Ed Hightower appraised "Royals" in respect to the controversy, dismissing Flores's accusation of racism: "It is entirely to Lorde's credit that flunkies of Flores' caliber attack her work. One hopes that Lorde's development as an artist will include taking on even more challenging subject matter while retaining her integrity and deepening and expanding her sensitivities. Pure Heroine is a strong start."[25]

Chart performance[edit]

With "Royals" Lorde holds the record for the longest reign by a woman atop the Billboard Alternative Songs chart, surpassing Alanis Morissette's "You Oughta Know."

"Royals" debuted at number 1 on the New Zealand Top 40 on 15 March 2013 and remained in the top position for three weeks.[32] In August 2013, Lorde became the first solo female artist to top the Billboard Alternative Songs chart in the United States since Tracy Bonham in 1996.[33] The song also holds the record for longest reign by a woman atop the Billboard Alternative Songs chart, surpassing Alanis Morissette's "You Oughta Know," which spent five weeks at number one.[34]

Following the release of "Royals" in the United States in June 2013, 85,000 copies were sold during a single week in July. In a subsequent interview, Lorde stated, "I had a sneaking suspicion that it might do all right."[35] On the week dated 2 October 2013 (2013-10-02), the song rose to number-one on the Billboard Hot 100, giving Lorde her first number one. At sixteen, she is the youngest artist to reach #1 since Tiffany did with "I Think We're Alone Now" on November 14, 1987.[36] With "Royals", Lorde is the first New Zealand act to have achieved a Billboard Hot 100 number one as lead artist.[37] The track spent a total of nine weeks at the top of the Billboard Hot 100 chart, the second longest run that year.[38] It became the fifth best-selling song in the US with 4,415,000 downloads sold in 2013, and was the top selling song of the year by a female artist.[39] As of February 2014, the song has sold over five million digital copies in the US.[40]

The song debuted at number three on the Irish Charts on October 3, 2013, before climbing to number one the following week. On the week dated October 9, 2013, the song retained its number one spot, selling a further 309,000 copies.[41][42] On 28 October "Royals" debuted at number one on the UK Singles Chart; in doing so, Lorde became the youngest solo artist to score a UK number one single since Billie Piper's 1998 song "Because We Want To."[43]

Music videos[edit]

The official video for "Royals" was directed by Joel Kefali and released on Lorde's official YouTube channel on 12 May 2013[44] with a US version released on 18 June 2013 on her VEVO account.[45] In line with the subject of the song, the video for "Royals" mostly consists of normal teenagers doing unexceptional things in slow motion. The actors in the music video are Lorde's schoolmates. In the international version, with the exception of one extended frame of Lorde singing, Lorde herself rarely appears in the video. On her lack of appearance in the video, Lorde said, "The music video for me was about creating a piece of art and I wanted it to feel cinematic and like it's something you can immerse yourself in. Having me in it didn't feel like something that was necessary to create that world. So I'm just in it for just a little bit. I think it works well."[46] The US version of the song uses the same clips as the international; however, it intersperses more clips of Lorde singing. It also omits scenes from the beginning and the end, which made reference to two of Lorde's other songs. This cut the running time from 4:02 to 3:21. The US version also received 100 million views meaning this video is now certified.

For the Japanese release of Pure Heroine in February 2014, Lorde collaborated with Japanese illustrator and musician Akane Aki to create an animated music video for "Royals."[47]

Live performances[edit]

On 13 August 2013, a rendition of "Royals" was recorded live for KCRW's radio programme Morning Becomes Eclectic.[48] Lorde appeared on US television for the first time by singing "Royals" on Late Night with Jimmy Fallon on 1 October 2013, wearing a white dress, and backed by a keyboardist and a drummer. "White Teeth Teens" was also performed on the show, but was only shown online.[49][50] She later sang the song on VH1 television show Big Morning Buzz Live on 4 October 2013, dressed in a black turtleneck and skirt.[51][52] Lorde performed "Royals" on US talk show Ellen on 9 October 2013.[53] Lorde opened the 2013 New Zealand Music Awards with "Royals".[54] In January 2014, Lorde performed the song at the 56th Annual Grammy Awards.[55] At the 2014 BRIT Awards, Lorde performed an electro version of "Royals" with Disclosure.[56][57]

Media usage[edit]

"Royals" was used as the basis of a parody on the Canadian Senate expenses scandal by the satirical CBC TV programme This Hour has 22 Minutes.[58] A group of law students from the University of Auckland, who had previously parodied Robin Thicke's "Blurred Lines", released a spoof of "Royals" titled "Lawyers" in October 2013.[59] It was used in the first episode of the fifth season of The CW television series The Vampire Diaries, the third episode of the third season of Revenge and in the season three premiere of Suburgatory. "Royals" is the main song of a commercial advertising a new cell phone model. The commercial presents Argentinian football star Lionel Messi, and the song is performed by a children choir.

Covers and remixes[edit]

On 14 August 2013 (2013-08-14), singer Selena Gomez made an acoustic performance of "Royals", in Vancouver, during her Stars Dance tour.[60] The band Saints of Valory covered the song with an added "country-tingled rock twist".[61] Producer Raak released a remix of the song with Gilbere Forte's guest vocals.[62] This was followed by a remix from R&B singer The Weeknd. Hip Hop artist Rick Ross released his own remix to the song.[63] In early September 2013, the group Fifth Harmony covered "Royals" on Cher Lloyd's I Wish tour. The girl-group Gap5 covered the song in week two of The X Factor (New Zealand series 1). It has also been featured on The X Factor in Australia and in the USA. Canadian indie rock band Walk off the Earth also covered the song in a video on their YouTube channel.[64] US girl-band Cimorelli also covered the song on their YouTube channel. The winners of NBC series The Sing-Off (season 3), Pentatonix, have also covered "Royals" on their YouTube channel.[65] British girl-group, Mutya Keisha Siobhan covered the song for Reload Sessions on Google+, on 10 October 2013.[66] Mayer Hawthorne did the song as part of Vevo's "Unexpected Covers" series, and Billboard asked readers to vote on their favourite cover in October 2013.[67] Meanwhile, The Rekkids,[68] Death By Bacon[69] and hundreds of lesser known artists have uploaded their covers of the song on YouTube.[70] The Florida State University all girl A Capella group, Acabelles, covered Lorde's Royals (produced by The Vocal Company) and the video went viral within a matter of weeks, being featured on Good Morning America, CNN, MSN, People, HLN, Elle, Seventeen, and more. The cover has over 5 million views on YouTube and has been mentioned by Lorde herself on her Twitter account.[71][72][73]

Track listing[edit]

Digital download
  1. "Royals" – 3:09

Charts[edit]

Weekly charts[edit]

Chart (2013–14)Peak
position
Australian ARIA Digital Track Chart[74]2
Australia Digital Songs (Billboard)[75]2
Austria (Ö3 Austria Top 40)[76]2
Belgium (Ultratop 50 Flanders)[77]1
Belgium (Ultratop 50 Wallonia)[78]1
Bulgaria (IFPI)[79]2
Canada (Canadian Hot 100)[80]1
Canada Alternative Rock (America's Music Charts)[81]1
Croatia (Airplay Radio Chart)[82]1
Czech Republic (IFPI)[83]7
Denmark (Tracklisten)[84]3
Euro Digital Songs (Billboard)[85]1
Finland (Suomen virallinen lista)[86]8
France (SNEP)[87]4
Germany (Media Control AG)[88]8
Hungary (Rádiós Top 40)[89]32
Hungary (Single Top 20)[90]10
Iceland (Tónlist)[91]1
Ireland (IRMA)[92]1
Israel (Media Forest)[93]1
Italy (FIMI)[94]1
Japan (Billboard Japan Hot 100)[95]16
Mexican Anglo Chart (Monitor Latino)[96]11
Netherlands (Dutch Top 40)[97]4
New Zealand (Recorded Music NZ)[98]1
Norway (VG-lista)[99]3
Poland (Polish Airplay Top 20)[100]11
Romania (Romanian Top 100)[101]5
Scotland (Official Charts Company)[102]1
Slovakia (Rádio Top 100 Oficiálna)[103]4
South Africa Airplay (EMA)[104]3
Spain (PROMUSICAE)[105]9
Sweden (Sverigetopplistan)[106]4
Switzerland (Schweizer Hitparade)[107]3
Ukraine (FDR Charts)[108]11
UK Singles (Official Charts Company)[109]1
US Billboard Hot 100[110]1
US Mainstream Top 40 (Billboard)[111]1
US Hot Rock Songs (Billboard)[112]1
US Hot Dance Club Songs (Billboard)[113]14
US Adult Top 40 (Billboard)[114]1
US Adult Contemporary (Billboard)[115]3
US Alternative Songs[116]1
US Latin Pop Songs[117]19
US Hot R&B/Hip-Hop Airplay[118]3
US Rhythmic[119]2
Venezuela Pop/Rock General (Record Report)[120]1

Year-end charts[edit]

Chart (2013)Position
Australia (ARIA)[121]5
Australia Streaming Tracks (ARIA)[122]1
Austria (Ö3 Austria Top 40)[123]46
Canada (Canadian Hot 100)[124]18
Belgium (Ultratop 50 Flanders)[125]43
Belgium (Ultratop 50 Wallonia)[126]68
Italy (Top Digital Downloand)[127]53
Netherlands (Mega Single Top 100)[128]15
New Zealand (Recorded Music NZ)[129]2
Switzerland (Swiss Hitparade)[130]51
US Adult Pop Songs[131]23
US Alternative Songs[132]12
US Billboard Hot 100[133]15
US Pop Songs[134]27
US Rock Songs[135]3

Certifications[edit]

RegionCertificationSales/shipments
Australia (ARIA)[136]6× Platinum420,000^
Belgium (Ultratop 50 Flanders)[137]Gold15,000
Canada (Music Canada)[138]5× Platinum400,000^
Denmark (IFPI Denmark)[139]Platinum30,000
Germany (BVMI)[140]Gold150,000^
Italy (FIMI)[141]Platinum30,000*
New Zealand (RMNZ)[142]4× Platinum60,000*
Sweden (Sverigetopplistan)[143]Platinum30,000
Switzerland (IFPI Switzerland)[144]Gold15,000x
United Kingdom (BPI)[145]Gold400,000^
United States (RIAA)[146]4× Platinum5,109,000[147]

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

Release history[edit]

CountryDateFormatLabel
United States[148]19 March 2013Digital downloadRepublic Records
United Kingdom[149]20 October 2013Virgin Records

See also[edit]

References[edit]

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  72. ^ Video on YouTube
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    2. Search «Royals» in the results and press «Visa»
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External links[edit]