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Discussions between Studebaker and Knute Rockne began in 1928. Rockne was offered a high-visibility job by Studebaker president Albert Erskine. Studebaker planned for a durable, inexpensive car. The Rockne would replace the slow-selling, unduly expensive Erskine car.
There were two prototypes that some would consider 1931 Rocknes. In 1930, Ralph Vail and Roy Cole operated an engineering/consulting firm in Detroit. Willys-Overland commissioned them to design a new small six and build two prototypes. Upon presenting the two vehicles to W-O the independent designers/engineers where told W-O was on the verge of bankruptcy and they could do what they wanted with the cars, one a sedan, one a coupe. Vail stopped in South Bend and demonstrated the car to Albert Erskine. Erskine bought the design that day and both Vail and Cole would be brought in to the Studebaker organization. The Rockne moniker was a later adoption so, technically, there were no 1931 Rocknes.
On March 31, 1931, 12 days after being appointed manager of sales promotion, Knute Rockne was killed in an airplane crash. In September, 1931, George M. Graham, formerly of Willys-Overland, was named sales manager of the new Rockne Motor Corporation. Two models were approved for production, the "65" on 110 in (2,800 mm) wheelbase and the "75" on a 114 in (2,900 mm) wheelbase. The "75" was based on the Studebaker Six, while the "65" was based on designs by Vail and Cole, the two engineers under contract for Willys-Overland. The "75" was designed under Studebaker's head of engineering, Delmar "Barney" Roos.
Production of the Rockne "75" began at South Bend on December 15, 1931. The smaller "65" went into production at the old E-M-F plant on Piquette Avenue in Detroit, February 22, 1932. This was the same plant at which the 1927 and 1928 Erskine models had been built. The Rockne also went into production at Studebaker's Canadian plant at Walkerville, Ontario, near Windsor.
The 1933 Rockne line was reduced to one line, the "10". The Rockne "10" was an update of the "65". When Studebaker went into receivership on March 18, 1933, it was decided to move production of the Rockne to the Studebaker plant in South Bend. The Rockne "10" was built in South Bend from April through July, 1933.
The Rockne "65/10" engine would replace all the six-cylinder Studebaker car engines then in production and power Studebaker cars and trucks through 1961.
Although the Rockne was not a success, its failure was a product of the times. The year 1932 was the bottom of the depression, not a good time to introduce a new name. Leftover Rocknes were sent to Norway in kits, where they were reassembled and sold.