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|Notable credit(s)||NBC News|
|Notable credit(s)||NBC News|
Lui’s enterprise reporting has focused on humanitarian issues including gender equality, human trafficking, and affordable housing. His charity work in the same spaces has led him to work with Plan International USA as a global ambassador (alongside Freida Pinto, Marcia Cross) for its Because I am a Girl campaign. He also is ambassador for the Epilepsy Foundation, and sits on the president’s council for America’s largest food source to the poor, Food Bank for New York City. Lui’s work and reporting on humanitarian issues spans 30 years and six continents. He has received civil rights awards from organizations including AAJA, WWAAC, and OCA.
Lui is a columnist, contributing to publications including USA Today, Politico, The Seattle Times, Detroit Free Press, and San Francisco Chronicle. His speaking spans six continents and some 200 events in the last several years. Twitter Counter places his following in the top 1%.
Lui anchors Early Today on NBC and is dayside anchor for MSNBC at 30 Rockefeller Plaza. At CNN Worldwide he became the first Asian American male to anchor a daily, national cable news show when he solo anchored the 10am hour on CNN Headline News (2007 to 2010). Mediaite ranked Lui among the top 100 in News Buzz on its “Power Grid Influence Index of TV Anchors and Hosts” and one of “The 50 Sexiest in TV News.” 
Before journalism, Lui spent 15 years in business with Fortune 500 and tech companies. He is patent holder and co-founder of the first bank-centric payment system which was seed-funded and incubated by Citibank. Business Insider recognized Lui as one of 21 dynamic careers to watch alongside Warren Buffett and Mark Cuban.
Lui started in business in 1985, working in manufacturing, strategy consulting, food and beverage, environmental, oil, and technology industries. He has held chief roles from operations to marketing.
Until 2008, Lui worked for Citibank as Director, COO, and CMO of a business unit focused on payments and commerce. His patented payment infrastructure bypassed MasterCard and Visa, enabling consumers to pay for goods and services by connecting directly to their bank. It included wireless access to checking, brokerage, and other funds.
Before Citibank, Lui worked at Oliver Wyman New York. His business development work included moving online brokerage businesses to mobile platforms, and the globalization software market. Lui also helped launch a joint venture with IBM in the retail vertical.
At the start of his career, Lui skipped college and spent four years at startup Mrs. Fields Cookies. At the age of 18, Lui became the youngest in the company's history to run a regional training center.
After Mrs. Fields, Lui entered college, followed by work at Clean Environment Equipment (QED), where he led its global advertising and public relations. According to the company’s website, its oil recovery products are on almost every major refinery with an underground oil spill.
As an ambassador for Plan International USA, Lui works to identify and advise on ways of talking about the role male adults and children have in gender inequality and female victim blaming, as well as help to generate organizational growth strategies. For Plan he has travelled to Central America, South America, Asia, and Oceania for research and to assess global trends.
Lui has collaborated with Polaris Project a global anti-human trafficking organization. He has reported and consulted on human trafficking stories for a decade, and spoken on domestic and global trends at high schools, universities, and conferences globally. The U.S. Department of Justice asked Lui to present his work on trafficking at its annual gathering of attorneys and immigration officers in Atlanta in 2012.
Lui has worked with the Aspen Institute for several years, speaking at its annual, CSPAN broadcast symposium on the “State of Race in America,” and led Institute conversations at the State Department on foreign affairs in U.S. journalism.
Lui is a member of the US State Department's Speakers Program—he’s keynoted in Asia, Europe, and the Middle East. He is a UN Foundation Fellow and hosted programs alongside former Secretary of State Madeline Albright  and UN Secretary General Ban Ki Moon for the United Nations Association of New York. He’s given commencement speeches at UC Berkeley and City College of San Francisco, and spoken at events for Harvard University, Fuqua School of Business at Duke University, and Ross School of Business.
In the affordable and homeless housing space, Lui volunteered for Habitat for Humanity in Ghana, the Golan Heights, and Haiti with former President Jimmy Carter and Mrs. Carter. He served on the board of directors for Crossroads Homeless Services and PRI affordable housing development company.
Lui started community work in high school as YMCA counselor in the 1980s. He taught addicted mothers computer skills at the American Indian Family Healing Center, and served as campaign manager for a San Francisco race for College Board.
Asian Americans Advancing Justice, the equivalent of the NAACP for Asian Americans, awarded Lui an American Courage Award for Distinguished Service in 2014, the year after Former Representative Barney Frank received it. The Asian American Journalists Association awarded Lui the Suzanne Ahn Civil Rights and Social Justice Award in 2013, an honor in memory of humanitarian Suzanne Ahn. Civil Rights organization OCA awarded Lui with its Community Service Award in 2012 and 2013. 
NBC News says Lui’s interest in politics started in the 70s, when he debated California’s controversial Proposition 13 during bus rides to school. That interest turned into a job at 19: campaign manager for San Francisco College Board incumbent Alan Wong. After the election, Lui returned to college and planned to write on policy and the affairs of state, subscribing to the Washington Post when it had to be mailed to the west coast.
In the 1990s, Lui was exposed to a pivotal time in California politics. As a reporter at KALX, he was assigned to Dianne Feinstein’s first successful U.S. Senate campaign and the Rodney King verdict and riots.
Later, in the 2000s, Lui moved to Asia to capture a heated moment in regional politics. Two Muslim countries in Southeast Asia were undertaking key transformations. Indonesia’s Sukarno family was defeated after rule spanning over half a century. And Malaysia’s prime minister, after almost a quarter of a century, handed over power.
In the 2012 election cycle, Lui hosted APIAVote’s Presidential Debate, APA Presidential Inaugural Ball, and APA Congressional Caucus’s forum at the Capitol. He also conducted Asian Pacific American Institute on Congressional Studies (APAICS) training sessions for elected and appointed officials. Today at MSNBC, Lui’s beat is politics. His reports have ranged from the implications of the Tea Party to presidential election night exit poll data.
Lui also contributes political opinion pieces to publications, including The Seattle Times, the San Francisco Chronicle, Politico, NBC Politics, NBC Latino, and the Huffington Post.
Lui anchors Early Today on NBC News. He is based at NBC's offices at 30 Rockefeller Plaza. He joined MSNBC in 2010. He’s anchored breaking coverage of the Scotland independence vote, 2013 government shutdown, Boston Bombings, Japanese earthquake and tsunami, NATO's attack in Libya, Arab Spring and Egypt’s revolution, and others.
Lui’s field reporting includes breaking stories, most recently in Ferguson, MO during civil rights protests and Hurricane Sandy, and the 2012 Presidential election, and Tea Party wave.In an NBC News investigation, Lui reported on a phenomenon involving high-volume brothels in the U.S. where women are forced to have sex 100 times a day.In addition, Lui covers sports for both NBC News and MSNBC morning shows, and news anchors for the Weather Channel’s program with Al Roker, Wake Up With Al.
During five years at CNN Worldwide, Lui anchored live breaking stories such as the 2009 Gaza-Israel War, Virginia Tech Massacre, 2006 Hezbollah-Israel War, Mumbai train terrorist bombings, and Mumbai Hotels Siege.
In 2006, Lui’s undercover reporting exposed child sex slavery in Indonesia. Later, in a CNN Freedom Project report, he investigated seven-year-olds sold to Ghanaian fishermen as labor slaves. His field reporting explored political and civil rights controversies in the Asian-American community, including the 1882 Chinese Exclusion Act, which led to a system of illegal immigrants called Paper Sons.
He reported on Vincent Chin and its association to the Muslim-American community’s post 9/11 challenges. In addition, he reported extensively from the Gulf on the BP oil spill. Lui anchored and reported on all CNN English-language networks, including CNN US, CNN International, and HLN.
Before CNN Worldwide, Lui reported in Asia. He covered the South Asian tsunami, and the 2003 SARS and bird flu outbreaks. Lui was at Channel NewsAsia, an English language network reaching 24 territories.
Lui is a member of the Asian American Journalists Association and was elected 2013 Member of the Year.
Lui is the son of a Presbyterian minister. Lui said in an op-ed he grew up on welfare and almost flunked out of high school. He is an automobile enthusiast and is an aerodynamics, airplane industry hobbyist. In his speeches, he has said he started “wrenching” when he was 10, He studied in Spain, and speaks Spanish conversationally.
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