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Rich Vogler (July 26, 1950, Chicago, Illinois – July 21, 1990, Salem, Indiana) was a champion sprint car and midget car driver. He was nicknamed "Rapid Rich". He competed in the Indianapolis 500 five times, his best finish was eighth in 1989.
Vogler was the National Alliance of Midget Auto Racing (NAMAR) midget champion in 1973. He won the midget car track championships at the Indianapolis Speedrome in 1984 and 1985. He won the Fireman Nationals midget car race at Angell Park Speedway in 1985. Vogler became the first driver to win the USAC Sprint Car and Midget championships in the same year (1980). He won USAC National Sprint Car Series championships in 1980 and 1989, USAC National Midget Series championships in 1978, 1980, 1983, 1986, and 1988.
He won numerous major national events: the Hut Hundred eight times, the 4-Crown Nationals midget car event four times, the Copper Classic twice, the Hoosierdome Invitational twice, the WWRA Florida Winter Nationals in 1983, and the Night Before the 500 once. In 1987 he won the inaugural Chili Bowl Midget Nationals race.
His 134 wins (95 Midget, 35 Sprint, and four Silver Crown wins) in national events is second only to A. J. Foyt's 169. Vogler had 170 total USAC wins, and won over 200 "outlaw" (non-USAC) midget races.
Days before his 40th birthday, Vogler was competing in a nationally broadcast ESPN Thunder Joe James / Pat O'Connor Memorial sprint car event at Salem Speedway. He was leading the race at the time, when his car crashed with just over a lap to go. Vogler was de-helmeted in the accident, and as a result was fatally injured. Because of USAC rules on a red flag reverting to the previous completed lap, he was declared the winner of the event following his death, which was his 170th win. He was scheduled to make his NASCAR Winston Cup (now Sprint Cup) series debut at Pocono Raceway the day after his fatal crash. He was awarded a 40th place finish (as a "Did Not Start").
The Pocono race was not his first attempted NASCAR Winston Cup start: two weeks before, he entered the Michigan race but failed to qualify.
His mother Eleanor started a college scholarship fund for aspiring Indiana students as part of Rich's concern over his sons, and the fund was started by USAC officials and sponsor Valvoline.
The first major fund-raiser for the fund has been a Daytona 500 viewing party in Indianapolis, today well-attended with a silent auction and notable names in auto racing in the state as guests. Usually, his mother and his sons appear at the annual fund-raiser. In 2008, the viewing party was moved to the Indianapolis Motor Speedway, where 1996 scholarship recipient Ryan Newman won the aforementioned race.
In April 1991, Winchester Speedway began the annual season-opening Rich Vogler Classic sprint car race, usually the first race at the track each year.
There is also a Team Vogler classic at the Indianapolis Speedrome. His father Donald Vogler died in a midget car accident at the Indianapolis Speedrome on May 1, 1981.