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As part of its arrangement to acquire a minority interest in NBCUniversal, Comcast Corporation committed to carry several minority-owned channels. The arrangement followed pressure led by Maxine Waters in congressional hearings. In April 2011, Comcast solicited proposals for minority owned networks. In February 2012, Comcast announced distribution arrangements for four networks, including Revolt. The four announced networks and six forthcoming stations are being chosen from among in excess of 100 proposals to begin airing by 2020.
The station intends to deliver music videos, live performances, news and interviews. In a statement, Combs described the network as "the first channel created entirely from the ground up in this new era of social media." He also stated "We're building this platform for artists to reach an extraordinary number of people in a completely different way. Revolt will be live, like all great moments in television history." Combs' YouTube announcement of the network presented plans to create a network for the artists by the artists: "It's your channel to do what you want to do, how you want to do it." He further stated his intention for artists to "show your art the way you want to show your art -- uncut, raw, uncensored -- not destined by the charts and who's pop." The network is to be influenced by the dynamic interests of social networking websites. Combs' intended level of visibility on the network is unclear. Combs will partner with MTV veteran Andy Schuon.
Comcast has committed to carrying the network on some of its cable systems. The network is to air on the digital basic service in some of Comcasts' systems. Time Warner Cable is also considering carrying the network on its systems.