Revision3

From Wikipedia, the free encyclopedia - View original article

Revision3
TypeSubsidiary
IndustryTechnology
FoundedLos Angeles, California, U.S. (2005)
Founder(s)Jay Adelson
David Prager
Kevin Rose
HeadquartersSan Francisco, California, U.S.
Key peopleJay Adelson (Chairman)
Jim Louderback (CEO)
ProductsTelevision shows
Owner(s)Discovery Communications[1][2]
Employees75
Websitehttp://www.revision3.com
 
Jump to: navigation, search
Revision3
TypeSubsidiary
IndustryTechnology
FoundedLos Angeles, California, U.S. (2005)
Founder(s)Jay Adelson
David Prager
Kevin Rose
HeadquartersSan Francisco, California, U.S.
Key peopleJay Adelson (Chairman)
Jim Louderback (CEO)
ProductsTelevision shows
Owner(s)Discovery Communications[1][2]
Employees75
Websitehttp://www.revision3.com

Revision3 (also known as Rev3) is a San Francisco based multi-channel internet television network that creates, produces and distributes web television shows on niche topics. It operates as the online video arm of Discovery Communications since its acquisition in May 2012.[2]

The company name refers to the revisioning of video programming, according to founders Jay Adelson and David Prager. The first revision was cable television, adding general interest channels, catering to the “most common denominator”. The third revision or Revision3 is TV and Internet converged. iPods, TiVo, mobile, broadband enable mass, loyal audience to shift to on-demand, niche content.[3]

Shows[edit]

Production and Distribution[edit]

Some of the shows are produced and owned by Revision3 however most of Rev3's shows are produced independently. Revision3 only handles the distribution and marketing aspects of these shows and does not produce the content. In February 2008 Revision3 completed work on its own studio where their own shows are recorded.

The shows have been distributed through a wide range of platforms and distribution partners, including Virgin America's in-flight entertainment system, CNET TV, iTunes, Discovery.com, BitTorrent, YouTube, PyroTV, Miro, TiVo, Zune, Apple devices, Android and Xbox. The shows have also been distributed in wide variety of formats, including QuickTime, Windows Media Video, Theora, WebM and Xvid. An embeddable Flash/HTML5 player is also available. Revision3 utilizes BitGravity's content delivery network for the distribution of the shows video files.[4] In September 2011, Revision3 programming began to air on cable television on the rebranded YouToo TV, the former American Life Network. In September 2012, Revision3 partnered with YouTube to create TechFeed, an original channel based around technology made by Revision3 and existing hosts.[5] In March 2013, the company launched an official Revision3 Xbox 360 app for Xbox Live Gold members.[6]

History[edit]

In-House[edit]

The company was founded in Los Angeles, California by Jay Adelson, Kevin Rose and David Prager in April 2005.[4] Dan Huard, Keith Harrison, and Ron Gorodetzky were also involved. Most of them were previously employees of the television network TechTV.

Show development began in July 2003 with a podcast series called thebroken, a videozine related to computer hacking featuring Rose and Huard. After TechTV merged with G4 and removed most of its technology related programming, Rose and Huard were inspired to create a new series, Systm, in May 2005, which is geared toward “the common geek”. Rose left his job as a host of the G4 series Attack of the Show (formerly The Screen Savers) on May 27, 2005, to work full-time for Revision3 Corporation. The popular show Diggnation, also starring Rose, followed in July 2005, forming the first three shows of the new network. Alex Albrecht joined Revision3 on August 5, 2005, to co-host Diggnation with Rose and contribute to other projects while Prager focused on production and business development.

It was announced on July 10, 2007, that Jim Louderback would become the new CEO of the Revision3 Corporation. He previously worked as editor-in-chief for PC Magazine, a publication of Ziff Davis.[7] He was followed by Patrick Norton in August 2007, who worked at Ziff Davis as 'head of podcasts' and host of the IPTV show DL.TV. At Revision3, he is now Managing Editor and the co-host of Systm, Tekzilla, and HD Nation. At DL.TV, he was replaced by Roger Chang who in turn left DL.TV and Ziff Davis in December 2007 to join Revision3. Chang has joined Norton as co-producer of Systm and Tekzilla.[8] All three had previously worked at TechTV.

On April 9, 2008, Revision3 announced that Veronica Belmont would be joining the Revision3 staff as co-host of Tekzilla. On April 21, 2008, on the 47th episode of Systm, it was announced that Chief Engineer and co-host David Randolph had left for another job outside of Revision3. On June 6, 2008, CEO Jim Louderback cancelled the show Social Brew after only four episodes. Previous to the announcement Revision3 employee Neha Tiwari was let go without notice.

On June 16, 2009, Patrick Norton announced that Systm would no longer be a weekly show, instead becoming segments within his other show, Tekzilla. He also announced that he would be launching a new show in July called HD Nation, which will be a show all about HD and Home Theatre. It will be co-hosted by Robert Heron who was a co-host on DL.TV, with Patrick Norton, and then remained host for 23 months after Norton left.

On October 10, 2010, Revision3 launched a show from the popular gaming website Destructoid, which recaps the latest news in video games 3 times a week in studio starring employees Max Scoville and Tara Long. On August 25, 2011, Past host of Bytejacker Anthony Carboni started a video game review show called "New Challenger" where other reviewers are pitted against Anthony's review, whether it be from a live guest or sourced from other popular websites. They have since together started "Rev3Games", a centralised channel for this and short bonus content.

On March 13, 2011, Revision3 announced a partnership with Gawker Media which would bring its most popular websites to video podcasting. This started with Lifehacker, a show showing small tips to improve your life. This was followed up a year later on April 13, 2012 by io9 with a Tekzilla-like show called "We Come from the Future", where the editors of io9 discuss the latest news in science and sci-fi. It ran for 32 episodes and ended November 16, 2012. On 11 August 2011, Jay Adelson (founder of Revision3) started a show responding to questions for entrepreneurial, company and business advice called "Ask Jay". Diggnation announced that it would stop production of episodes from the end of 2011, which caused massive uproar. As consolation for this, production star Glenn McElhose started his own show called "Toasted Donut" on November 15, 2011, where he experiments with different formats. The last episode went ahead live at the Music Box on December 30, 2011, skipping to episode #420 for a 2-parter.

On May 3, 2012, Discovery Communications announced that it had entered into an agreement to acquire Revision3 for $35 million.[2] The transaction is anticipated to close on June 1, 2012.[2] On October 8, 2012, Revision3 partnered with YouTube for an Original Channel called TechFeed,[5] which gave Revision3 a grant to produce an original news show and independent shows for the channel. On November 12, 2012, Revision3 announced that it had hired Adam Sessler,[9] a previous staff member of TechTV but who had continued through to G4 to host popular TV show X-Play, unlike other Revision3 hosts. He was named Executive Producer and Editor-in-Chief of Rev3Games and other Revision3 gaming content, which includes reviews and previews of upcoming games. On December 5, 2012, Revision3 launched DNews, a show based around the Discovery website Discovery News, which covers current stories based around science and technology.[10]

On May 23, 2013, Revision3 launched a sister site to itself called TestTube.[11] It separates documentary-type shows from the main Revision3 site, including the long-running Scam School, to better market to the existing Discovery Channel audience. On May 30, 2013, Revision3 acquired the company set up by Philip DeFranco, DeFranco Creative.[12] A new subsidiary was formed under Revision3 called Phil DeFranco Networks and Merchandise, which he will now completely operate under as Senior VP, giving him more marketing for his own shows and much more control of the future of the network.

Independent[edit]

On September 8, 2008, Hak5 started being distributed on Revision3 show, being the first ever program on Revision3 not produced by Revision3 themselves. Since then many independent producers have partnered with Revision3, including Area5 for CO-OP, J.V. for JV's World, Rooftop Comedy for ROFL, Triune Films for Film Riot, Film State and Variant, Bytejacker, Smooth Few Films for Web Zeroes, thestream.tv for The Game Show, Livid Lobster for GeekBeat.TV, Dan Brown for Dan 3.0 and Delicious Steak, Epic Meal Time, Soldier Knows Best, TechnoBuffalo, Ty's iHelp, WilsonTech1, Gizmo Slip, Unbox Therapy, Mobile Geeks, Nixie Pixel for Geekbuzz and O.S. Alt, Candor Entertainment for Breakin' it Down with Catherine Reitman, Jogwheel Productions for Movie Night, Soundman Car Audio for Amplified, The Philip DeFranco Show, HowStuffWorks for Invisible Man, Stuff They Don't Want You to Know, Stuff You Should Know and Stuff of Genius, RatedRR, Melody Sheep, Just for Laughs for Just for Laughs Gags and Hidden Camera Classics, FishBowl Worldwide Media for Cute Win Fail and Petsami, Big Cat Rescue,and ScrewAttack for Death Battle!, Hard News and SideScrollers.

Controversy[edit]

In May 2008, Revision3's BitTorrent server was on the receiving end of a MediaDefender Denial of Service attack which brought down all of Revision3's servers and their email system. The FBI launched an investigation, but no charges were brought against MediaDefender.[13]

On June 29, 2009, former studio engineer David Randolph wrote on his personal blog about how he had been mistreated during the construction of the Revision3 studio.[14] The post has since been removed from his website.

Revision3 Beta[edit]

In September 2008, Revision3 started Revision3 Beta,[15] a "talent-farming" sub-network of unofficial shows headed by Martin Sargent.[16] The project has been axed due to lack of funds for the shows with no shows being promoted at this time to the full Revision3 lineup.[17]

See also[edit]

References[edit]

External links[edit]