ReverbNation

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ReverbNation
TypeMusic and Social Networking
IndustryInternet
HeadquartersDurham, North Carolina, USA
Owner(s)eMinor, Inc.
Employees65 [1]
WebsiteReverbNation.com
 
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ReverbNation
TypeMusic and Social Networking
IndustryInternet
HeadquartersDurham, North Carolina, USA
Owner(s)eMinor, Inc.
Employees65 [1]
WebsiteReverbNation.com

ReverbNation.com is a SaaS company, launched in 2006, that focuses on the independent music industry. The company offers web promotion, fan-relationship management, digital distribution, sentiment tracking, web-site hosting, and concert booking and promotion.[2]

The company's CEO and co-founder is Mike Doernberg, whose marketing software firm, SmartPath, was acquired by DoubleClick in 2004.[3]

The company's EVP of Music Industry & Artist Relations and co-founder is Lou Plaia, who was previously the Head of Marketing & Artist Development at Lava Records, an imprint of Atlantic Records, where he created and implemented marketing campaigns for such artists as Kid Rock, Simple Plan, Uncle Kracker, Trans-Siberian Orchestra, Blue Man Group and many others. He was also responsible for negotiating strategic corporate partnerships such as NASCAR’s Chevy Rock n Roll 400, Schick Intuition Tour and Disney’s Grad Night. Prior to Lava Records, Plaia was VP of Marketing & Strategic Marketing at Atlantic Records for ten years where he oversaw an annual $50 million Marketing and Promotion Budgets for Atlantic Records and all its subsidiaries.[4]

As of August 2013, 3.0 million musicians have created ReverbNation accounts, and the website receives over 30 million unique visitors per month.[5][6]

Innovations[edit]

Events[edit]

Funding[edit]

Awards[edit]

References[edit]

  1. ^ "ReverbNation parent company raises $3.6M". Triangle Business Journal. Retrieved 2013-03-21. 
  2. ^ "BBB BUSINESS REVIEW". Better Business Bureau. Retrieved 2013-03-21. 
  3. ^ a b "ReverbNation raises $3.6 million". The News & Observer. 2010-06-22. Retrieved 2013-03-21. 
  4. ^ https://www.linkedin.com/in/louplaia.  Missing or empty |title= (help)
  5. ^ "ReverbNation Jumps Into Music Download Business for Good: Exclusive". Billboard. 2013-03-06. Retrieved 2013-03-21. 
  6. ^ "ReverbNation launches Facebook tool to help bands drive business". WRALTechWire. 2011-09-24. Retrieved 2013-03-21. [1]
  7. ^ "ReverbNation Launches PROMOTE IT Facebook Advertising platform". Hypebot. 2011-08-24. Retrieved 2013-03-21. 
  8. ^ "ReverbNation Expands PROMOTE IT Ad Platform To Premium Music Sites". Hypebot. 2012-09-18. Retrieved 2013-03-21. 
  9. ^ "ReverbNation Jumps Into Music Download Business for Good: Exclusive". Billboard. 2013-03-06. Retrieved 2013-03-21. 
  10. ^ "Gigs & Bytes: Judas Priest's Widget / Metallica's Mission". Pollstar. 2008-05-16. Retrieved 2008-05-28. [dead link]
  11. ^ "TuneWidget". eMinor, Inc. Retrieved 2008-05-28. 
  12. ^ "Freewebs Taps Reverbnation to Provide Music Content for 17,000,000 Websites". BusinessWire. 2007-06-25. Retrieved 2008-05-28. 
  13. ^ "Bits & Briefs" 120 (15). Billboard. 2008-04-12. 
  14. ^ "Band Equity: A Better Measurement Than Song Charts". eMinor, Inc. 2008-03-17. Retrieved 2008-05-29. 
  15. ^ "Musician’s Arsenal: Killer Apps, Tools & Sites – ReverbNation Mobile Apps". CyberPR. 2012-05-23. Retrieved 2013-03-26. 
  16. ^ "Hard Rock Rising". Facebook. Retrieved 2013-03-21. 
  17. ^ "Photo: Hey Monea!". Hard Rock. Retrieved 2013-03-21. 
  18. ^ "ReverbNation Launches Playlist 7 to Sponsor Free Music from Top Emerging Artists". ReverbNation. 2009-12-08. Retrieved 2008-05-28. 
  19. ^ "Judas Priest Single 'Nostradamus' Blows Up With ReverbNation Widget". Blabbermouth.net. 2008-05-08. Retrieved 2008-05-28. 
  20. ^ "REHAB to Headline the ReverbNation Tour". top-40charts.com. 2007-08-09. Retrieved 2008-05-29. 
  21. ^ "ReverbNation raises $3.6 million". News & Observer. 2012-06-22. Retrieved 2013-03-21. 
  22. ^ "Durham's ReverbNation raises $3 million in venture capital". 2008-10-17. Retrieved 2013-03-21. 
  23. ^ "Music software firm lands $2M in series A funds". 2006-08-17. Retrieved 2013-03-21. 
  24. ^ "#1 ReverbNation". Triangle Business Journal. 2012-10-15. Retrieved 2013-03-21. 
  25. ^ "Fast 50: #12 ReverbNation". Triangle Business Journal. 2012-11-16. Retrieved 2013-03-21. 

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