Relativity Media

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Relativity Media LLC
TypeIndependent LLC
Movie studio
Founder(s)Ryan Kavanaugh
HeadquartersWest Hollywood, CA, United States
Key peopleRyan Kavanaugh, (CEO)
Tucker Tooley, (President)
ProductsMotion pictures, television programs, music
Owner(s)Ron Burkle
Colbeck Capital
EmployeesApproximately 200 (2012)[1]
DivisionsRelativity Sports[2]
Relativity Music Group
Relativity Foreign
SubsidiariesRogue Life LLC
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Relativity Media LLC
TypeIndependent LLC
Movie studio
Founder(s)Ryan Kavanaugh
HeadquartersWest Hollywood, CA, United States
Key peopleRyan Kavanaugh, (CEO)
Tucker Tooley, (President)
ProductsMotion pictures, television programs, music
Owner(s)Ron Burkle
Colbeck Capital
EmployeesApproximately 200 (2012)[1]
DivisionsRelativity Sports[2]
Relativity Music Group
Relativity Foreign
SubsidiariesRogue Life LLC

Relativity Media LLC (sometimes written as RelativityMedia and Relativity) is an American full-scale film studio. It acquires, develops, produces, and distributes films and produces television programs. The company has invested $20 billion to date (in partnership with numerous financial institutions) as of 2012 in entertainment investments with partners such as Citibank, Merrill Lynch, Deutsche Bank and others. It is headquartered in Beverly Hills, California. It was founded in 2004 by Ryan Kavanaugh.


Relativity Media was founded by Ryan Kavanaugh and Lynwood Spinks in 2004 as a middleman company arranging multi-film slate deals with studios then arranging financial support through banks. Relativity Media would receive film equity, producer's credit and a fee. Initially, Stark Investments, a Wisconsin-based hedge fund, funded the company's single-picture business. By 2007, these investors stopped making movie-finance deals. Elliott Management, a $16 billion New York–based hedge fund run by Paul Singer, then took a minority share of the company plus access to around $1 billion in capital and a revolving credit line.[3]

Investments and partnerships[edit]

On January 4, 2009, Relativity Media acquired the genre label Rogue Pictures from Universal, for $150 million.[4] Relativity oversaw Rogue’s 2009 film offerings, which consisted of Last House On The Left, The Unborn, Come Out Fighting, and My Soul to Take, as well as more than 30 projects in development. The deal also included the Rogue film library, featuring such films as Assault On Precinct 13 and The Strangers.[5][6] On August 14, 2011, it was reported that Relativity was investing in SkyLand Film & Television Cultural Development Ltd, a China-based production company, signaling new opportunities in the Chinese market. One of the first arrangements was that the movie 21 and Over was partially filmed in Dongshigu, China.[7] On May 18, 2012, it was reported that Relativity was in talks to buy German producer-distributor Senator Entertainment.[8] In 2010, Relativity Media ventured into India with the help of Asian billionaire Keyur Patel who also owns two major TV Networks and has major investments in India in satellite, theatre chain and media productions.

On July 6, 2010, Relativity and Netflix announced a five-year-plus Pay-TV deal. The first two movies to stream on Netflix were The Fighter and Skyline.[9]

On July 23, 2010 Relativity acquired the 45-person marketing and distribution staff of Starz’ Overture Films, making it a "Mini-Major".[10] The studio distributed its first film on December 3, 2010. The Warrior's Way was directed by Sngmoo Lee and starring Jang Dong Gun, Geoffrey Rush and Kate Bosworth. On May 20, 2012, it was reported that Relativity and EuropaCorp signed a co-production and co-financing deal on two movies and Relativity will distribute in U.S.[11][12] Relativity also has co-production deals with Atlas Entertainment and Virgin Produced.[citation needed]

In September 2011, Robbie Brenner was promoted from Executive Vice President, Production to President, Production.[13]

On November 27, 2011 it was reported Ron Burkle loaned $200 million to Relativity for Immortals and Mirror Mirror.[14] On January 23, 2012, Burkle purchased a large equity stake in Relativity Media from Elliot Capital Management (which was the second largest shareholder after Ryan Kavanaugh) for at least $800 million.[15][16] On May 31, 2012 Relativity and Ron Burkle announced they raised $350 million in funding for films and expansion. Ron Burkle will also join the board of Relativity, along with Jason Colodne and Jason Beckman who are partners at Colbeck Capital.[17][18]

In July 2012, Relativity merged its Rogue Sports, a basketball agency with Maximum Sports Management, a football agency, and SFX Baseball into Relativity Sports.[19] On December 19, Relativity announced a new division Relativity Foreign.[20]


Relativity Media has four divisions: Relativity Music, Relativity Sports, RelativityReal, and Relativity Foreign; and two subsidiaries: Rogue Pictures and RogueLife.

Relativity (Film)[edit]

Relativity’s film production division was its first and remains its largest division.[21] It has been involved in more than 200 films that have accrued more than $17 billion in worldwide box office receipts. Its releases include The Raven, Mirror Mirror, Act of Valor, Immortals, Bridesmaids, Limitless, The Fighter and The Social Network.[22]


Relativity’s digital studio, RogueLife, produces original web content and builds social and online marketing campaigns for movies and other products. The studio has partnered with YouTube vloggers to produce original video content. Comscore reports that it receives than 65 million unique visitors per month.[23] The network includes and community-driven news site


Relativity Sports is a full-service sports agency and one of the four largest in the United States.[24] It represents clients in the NFL, MLB, and NBA. Its clients include Amar'e Stoudemire (New York Knicks), Justin Verlander (Detroit Tigers), Miguel Cabrera (Detroit Tigers), Larry Fitzgerald (Arizona Cardinals), Ty Lawson (Denver Nuggets), Greg Jennings (Minnesota Vikings), David Ortiz (Boston Red Sox), Dwight Howard (Houston Rockets), Ndamukong Suh (Detroit Lions), Mariano Rivera (New York Yankees) and John Wall (Washington Wizards), among others.[19] Relativity Sports currently has more than 400 clients, 25 agents, and offices in 7 states, making it one of the largest independent sports agencies.[25]


RelativityReal is currently one of the largest suppliers of reality television, with 70 projects in active production and 27 series currently on the air.[26] Its projects include GSN’s show The American Bible Challenge, LOLwork (Bravo), Beat the Chefs (GSN), Police Women (OWN), The Great Food Truck Race (Food Network), The Mortified Sessions (Sundance), Gigolos (Showtime), and Catfish, MTV's biggest premiere to date.[27][28]



TitleUS ReleaseGenreDirectorNotesBudgetGross
The Warrior's WayDecember 3, 2010Fantasy actionSngmoo Leeco-production with Fuse Media and Sad Flutes; distributed by Rogue$42,000,000$11,087,569
Season of the WitchJanuary 7, 2011Supernatural ActionDominic Senaco-production with Atlas Entertainment; distributed by Rogue$40,000,000[29]$91,627,228[29]
Take Me Home TonightMarch 4, 2011Retro comedyMichael Dowseco-production with Imagine Entertainment and Rogue$19,000,000[30]$6,923,891[31]
LimitlessMarch 18, 2011ThrillerNeil Burgerco-production with Rogue and Virgin Produced$27 million$161,849,455
Cost of a SoulMay 20, 2011ThrillerSean Kirkpatrickco-production with Cast Shadow Production and AMC Independent; distributed by Rogue
Judy Moody and the Not Bummer SummerJune 10, 2011ComedyJohn Schultzco-production with Smokewood Entertainment$20,000,000[32]$15,013,650[32]
Shark Night 3DSeptember 2, 2011ThrillerDavid R. Ellisco-production with Sierra Pictures; distributed by Rogue$25,000,000[33]$40,136,479[33]
Machine Gun PreacherSeptember 23, 2011Biographical filmMarc Forsterco-production with Virgin Produced$30,000,000[34]$2,527,904[34]
ImmortalsNovember 11, 2011Action fantasyTarsem Singhco-production with Virgin Produced$75,000,000[35]$226,904,017[35]
HaywireJanuary 20, 2012Action thrillerSteven Soderbergh$23,000,000[36]$33,372,606[36]
Act of ValorFebruary 24, 2012ActionMike McCoy & Scott Waughco-production with Bandito Brothers$12,000,000$80,419,713[37]
Mirror MirrorMarch 30, 2012Comedy fantasyTarsem Singh$85,000,000[38]$162,148,385[38]
The RavenApril 27, 2012ThrillerJames McTeigueco-production with FilmNation Entertainment and Intrepid Pictures.$20,000,000[32]$22,479,542
House at the End of the StreetSeptember 21, 2012HorrorMark Tonderaico-production with FilmNation Entertainment.$10,000,000[39]$36,376,971[40]
Movie 43January 25, 2013ComedyPeter Farrellyco-production with Virgin Produced and Rogue$6 million$29,926,388[41]
Safe HavenFebruary 14, 2013Romantic thrillerLasse Hallströmco-production with Temple Hill Entertainment$28 million[42]$96,300,000[43]
21 & OverMarch 1, 2013ComedyJon Lucas & Scott Mooreco-production with Mandeville Films, Virgin Produced and SkyLand Entertainment$13 million$41,882,380[44]
Paranoia[45]August 16, 2013ThrillerRobert Luketicco-production with IM GlobalTBATBA
The FamilySeptember 13, 2013[46]Comedy-dramaLuc Bessonco-production with EuropaCorpTBATBA
Don JonSeptember 27, 2013ComedyJoseph Gordon-Levittco-production with Voltage Pictures and Ram Bergman ProductionsTBATBA
Romeo and JulietOctober 11, 2013[47]RomanticCarlo Carleiproduction by Amber Entertainment, Indiana Production Company, and Swarovski Entertainment, North American distribution onlyTBATBA
Free Birds[48]November 1, 2013[49]Animation
Jimmy Haywardco-production with Reel FX Creative Studios
Relativity Media's first animated film
Out of the FurnaceDecember 6, 2013[50]ThrillerScott Cooperco-production with Appian Way and Scott FreeTBATBA

Upcoming Films[edit]

TitleUS ReleaseGenreDirectorNotesBudgetGross
3 Days to KillFebruary 21, 2014[51]ActionMcGco-production with EuropaCorpTBATBA
OculusApril 11, 2014[52]HorrorMike Flanaganco-production with Intrepid Pictures, WWE Studios and Blumhouse ProductionsTBATBA
Brick MansionsApril 25, 2014Action/CrimeCamille Delamarreco-production with EuropaCorpTBATBA
Earth to EchoJuly 2, 2014DramaDave Greenwith Walt Disney PicturesTBATBA
The Best of MeOctober 17, 2014[53]RomanticMichael HoffmanTBATBA
BlackbirdNovember 14, 2014Romantic/DramaTBATBATBA
Undead EndAugust 21, 2015Zombie comedyKieran Mulroney
Michele Mulroney
co-production with RogueTBATBA
Bloodsport[54]TBAMartial Arts ActionJames McTeigueTBATBATBA

Production Company[edit]











  1. ^ "Relativity Media Lays Off Ten". Hollywood Reporter. Retrieved 9 January 2013. 
  2. ^ Block, Alex Ben (July 16, 2012). "Relativity Media, Ron Burkle Launch Sports Division". Retrieved July 16, 2012. 
  3. ^ DiGiacomo, Frank (March 2010). "The Theory of Relativity". Vanity Fair. Retrieved 13 February 2013. 
  4. ^ Universal Sells Rogue for $150 Million
  5. ^ PR (June 28, 2012). Retrieved July 6, 2010.  Missing or empty |title= (help)
  6. ^ Nikki Finke (June 28, 2012). Retrieved July 6, 2010.  Missing or empty |title= (help)
  7. ^ Fritz, Ben (August 14, 2011). "Relativity Media deal opens film door to China". Los Angeles Times. Retrieved December 5, 2011. 
  8. ^ Cannes 2012: Relativity Media Set to Buy German Film Studio Senator Entertainment (Exclusive)
  9. ^ Netflix challenging HBO and Showtime as it signs distribution deal with Relativity Media
  10. ^ PR (June 28, 2012). Retrieved July 6, 2010.  Missing or empty |title= (help)
  11. ^ EuropaCorp, Relativity ink for co-prods deal, includes U.S. distribution
  12. ^ Relativity Deal For Luc Besson’s EuropaCorp
  13. ^ Kit, Borys (2011-09-30). "Relativity Promotes Tucker Tooley, Robbie Brenner". The Hollywood Reporter. Retrieved 2012-08-15. 
  14. ^ Ryan Kavanaugh’s 9 Lives: $200M Loan From Ron Burkle Saves 'Immortals' (Exclusive)
  15. ^ PR (June 28, 2012). Retrieved July 6, 2010.  Missing or empty |title= (help)
  16. ^ Paul Bond (June 28, 2012). "Ron Burkle Closes Multiple Investments in Relativity Media". The Hollywood Reporter. Retrieved July 6, 2010. 
  17. ^ Relativity Closes $350 Million in Company Funding
  18. ^ Relativity Borrows $350 Million More for Movies and Expansion
  19. ^ a b "New Sports Power: Relativity Media, Ron Burkle Form Relativity Sports". The Wrap. Retrieved 24 December 2012. 
  20. ^ Relativity Media Launches Relativity Foreign, Expanding the Company's International Scope and Reach
  21. ^ Guinto, Joseph. "Moneyball for the Movies". American Way Magazine. Retrieved 18 December 2012. 
  22. ^ Ryan Kavanaugh | Relativity | Film Finance :: American Way Magazine
  23. ^ "Ron Burkle`s Yucaipa Acquires a Significant Equity Stake in Relativity Media". Reuters. January 23, 2012. Retrieved 10 January 2013. 
  24. ^ Gruman, Andrew. "Sanders one of three NBA players in 'Movie 43'". Fox Sports Wisconsin. FOX. Retrieved 18 December 2012. 
  25. ^ Abrams, Rachel. "Relativity raises $150 mil from investors". Variety. Retrieved 24 December 2012. 
  26. ^ Bibel, Sara. "MTV’S CATFISH: THE TV SHOW AND Teen Mom 2 SEASON 3 RANK AS MONDAY NIGHT’S TOP TWO ORIGINAL CABLE SERIES". TV By the Numbers. TV By the Numbers. Retrieved 18 December 2012. 
  27. ^ Variety |url= missing title (help). 
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  30. ^ Movie Projector: 'Rango' expected to shoot down the competition
  31. ^ "Take Me Home Tonight (2011)". Box Office Mojo. Retrieved 2012-07-13. 
  32. ^ a b c "Judy Moody and the NOT Bummer Summer (2011)". Box Office Mojo. Retrieved 2012-07-13. 
  33. ^ a b "Shark Night 3D (2011)". Box Office Mojo. 2011-11-24. Retrieved 2012-07-13. 
  34. ^ a b "Machine Gun Preacher (2011)". Box Office Mojo. 2011-12-01. Retrieved 2012-07-13. 
  35. ^ a b "Immortals (2011)". Box Office Mojo. 2012-02-23. Retrieved 2012-07-13. 
  36. ^ a b "Haywire (2012)". Box Office Mojo. 2012-03-22. Retrieved 2012-07-13. 
  37. ^ "Act of Valor (2012)". Box Office Mojo. 2012-06-07. Retrieved 2012-07-13. 
  38. ^ a b "Mirror Mirror (2012)". Box Office Mojo. 2012-03-30. Retrieved 2012-07-13. 
  39. ^ Fritz, Ben (2012-09-20). "'House' to top 'Dredd,' 'End of Watch,' Eastwood's 'Curve'". Retrieved 2012-11-07. 
  40. ^ "House at the End of The Street". Box Office Mojo. 2012-09-22. Retrieved 2012-09-22. 
  41. ^ Movie 43 (2013) - Weekend Box Office Results - Box Office Mojo
  42. ^ Safe Haven (2013) - Box Office Mojo
  43. ^ Safe Haven (2013) - Weekend Box Office Results - Box Office Mojo
  44. ^ 21 and Over (2013) - Weekend Box Office Results - Box Office Mojo
  45. ^ Relativity Acquires ‘Paranoia’
  46. ^ Joseph Gordon-Levitt’s Directing Debut ‘Don Jon’ Gets a Release Date
  47. ^ Relativity Acquires U.S. Rights to 'Romeo & Juliet' Starring Hailee Steinfeld
  48. ^ Abrams, Rachel (2012-10-23). "Relativity, Reel FX Team on Turkeys Toon". Variety. Retrieved 2012-10-23. 
  49. ^ Turkeys and The Best Man Holiday Target This Thanksgiving
  50. ^ Christian Bale's 'Out of the Furnace' Gets New Wide Release Date From Relativity
  51. ^ [url= Relativity Pushes 'Three Days to Kill' Back a Week]
  52. ^ [url=]
  53. ^
  54. ^ Relativity Reboots Jean-Claude Van Damme’s ‘Bloodsport’ (EXCLUSIVE)
  55. ^ Bale in ring with Wahlberg for 'Fighter'

External links[edit]