Relativity Media

From Wikipedia, the free encyclopedia - View original article

Relativity Media LLC
Independent LLC
FounderRyan Kavanaugh
HeadquartersBeverly Hills, CA, United States
Key people
Ryan Kavanaugh, (CEO)
Tucker Tooley, (President)
ProductsMotion pictures, television programs, music, digital media, sports agency
OwnerRyan Kavanaugh
Ron Burkle
Colbeck Capital
Number of employees
Approximately 350 (2013)[1]
DivisionsRelativity Sports[2]
Relativity Television
Relativity Music
Relativity International
Relativity Digital
Madvine (Branded Content)
SubsidiariesRogue Pictures
Jump to: navigation, search
Relativity Media LLC
Independent LLC
FounderRyan Kavanaugh
HeadquartersBeverly Hills, CA, United States
Key people
Ryan Kavanaugh, (CEO)
Tucker Tooley, (President)
ProductsMotion pictures, television programs, music, digital media, sports agency
OwnerRyan Kavanaugh
Ron Burkle
Colbeck Capital
Number of employees
Approximately 350 (2013)[1]
DivisionsRelativity Sports[2]
Relativity Television
Relativity Music
Relativity International
Relativity Digital
Madvine (Branded Content)
SubsidiariesRogue Pictures

Relativity Media LLC (sometimes written as RelativityMedia and Relativity) is a global media company headquartered in Beverly Hills, California. Founded in 2004 by Ryan Kavanaugh, Relativity Media is the third largest mini-major film studio in the world. Its full scale film studio acquires, develops, produces, and distributes films and produces television programs. The company has invested $20 billion (in partnership with numerous financial institutions) as of 2012 in entertainment investments with partners such as Citibank, Merrill Lynch, Deutsche Bank and others. Relativity Media also engages in content creation across fashion, sports, digital and music, reaching consumers on multiple platforms.[3]


Relativity Media was founded by Ryan Kavanaugh and Lynwood Spinks in 2004 as a middleman company arranging multi-film slate deals with studios then arranging financial support through banks. Relativity Media would receive film equity, producer's credit and a fee. Initially, Stark Investments, a Wisconsin-based hedge fund, funded the company's single-picture business. By 2007, these investors stopped making movie-finance deals. Elliott Management, a $16 billion New York–based hedge fund run by Paul Singer, then took a minority share of the company plus access to around $1 billion in capital and a revolving credit line.[4]

Investments and partnerships[edit]

On January 4, 2009, Relativity Media acquired the genre label Rogue Pictures from Universal, for $150 million.[5] Relativity oversaw Rogue’s 2009 film offerings, which consisted of Last House On The Left, The Unborn, Come Out Fighting, and My Soul to Take, as well as more than 30 projects in development. The deal also included the Rogue film library, featuring such films as Assault On Precinct 13 and The Strangers.[6][7] On August 14, 2011, it was reported that Relativity was investing in SkyLand Film & Television Cultural Development Ltd, a China-based production company, signaling new opportunities in the Chinese market. One of the first arrangements was that the movie 21 and Over was partially filmed in Dongshigu, China.[8] On May 18, 2012, it was reported that Relativity was in talks to buy German producer-distributor Senator Entertainment.[9] In 2010, Relativity Media ventured into India with the help of Asian billionaire Keyur Patel who also owns two major TV Networks and has major investments in India in satellite, theatre chain and media productions.[citation needed]

On July 6, 2010, Relativity and Netflix announced a five-year-plus Pay-TV deal. The first two movies to stream on Netflix were The Fighter and Skyline.[10]

On July 23, 2010 Relativity acquired the 45-person marketing and distribution staff of Starz’ Overture Films, making it a "Mini-Major".[11] The studio distributed its first film on December 3, 2010. The Warrior's Way was directed by Sngmoo Lee and starring Jang Dong Gun, Geoffrey Rush and Kate Bosworth. On May 20, 2012, it was reported that Relativity and EuropaCorp signed a co-production and co-financing deal on two movies and Relativity will distribute in U.S.[12][13] Relativity also has co-production deals with Atlas Entertainment and Virgin Produced.[citation needed]

In September 2011, Robbie Brenner was promoted from Executive Vice President, Production to President, Production.[14]

On November 27, 2011 it was reported Ron Burkle loaned $200 million to Relativity for Immortals and Mirror Mirror.[15] On January 23, 2012, Burkle purchased a large equity stake in Relativity Media from Elliot Capital Management (which was the second largest shareholder after Ryan Kavanaugh) for at least $800 million.[16][17] On May 31, 2012 Relativity and Ron Burkle announced they raised $350 million in funding for films and expansion. Ron Burkle will also join the board of Relativity, along with Jason Colodne and Jason Beckman who are partners at Colbeck Capital.[18][19]

In July 2012, Relativity merged its Rogue Sports, a basketball agency with Maximum Sports Management, a football agency, and SFX Baseball into Relativity Sports.[20] On December 19, Relativity announced a new division 'Relativity International'.[21]


"Relativity Music Group" redirects here. For the Relativity Entertainment Distribution/Sony record label with original releases in the 1980s and 1990s, see Relativity Records.

Relativity Media has seven divisions: Relativity Studios, Relativity Music, Relativity Sports, Relativity Television, Relativity Digital Relativity International and Madvine. It also has two subsidiaries: Rogue Pictures and RogueLife.

Relativity Studios[edit]

Relativity’s film production division was its first and remains its largest division.[22] Relativity Studios has produced, distributed or structured financing for more than 200 motion pictures, generating more than $17 billion in worldwide box-office revenue and earning 60 Oscar nominations. Relativity’s films can be seen below.[23]

Relativity Music[edit]

Relativity Music produces and releases soundtrack albums for some films and television series and provides in-house music supervision for Relativity films. The division has released more than 60 soundtracks, including those for Relativity's films, and including other studios' films.[23]

Relativity Digital[edit]

Relativity’s digital studio develops and produces original content to support Relativity's films, television shows and brand partners . The studio has enlisted influential YouTube celebrities to create branded videos for brands and as collaborative campaigns with other Relativity divisions.[24] The network includes and community-driven news site


Relativity Sports is a full-service sports agency and one of the four largest in the United States. It represents more than 300 NBA, NFL and MLB athletes with services ranging from contract negotiation to brand building to custom content creation.[25] It represents clients in the NFL, MLB, and NBA. Relativity Sports and its agents have negotiated contracts totaling in excess of $2.5Bn.[20][26]

Relativity Television[edit]

Relativity Television is currently one of the largest suppliers of television, producing more than 750 hours of programming for more than 40 networks since its inception in 2008.[27] In 2013 the division produced 36 series, including Catfish: The TV Show, The Great Food Truck Race, and The American Bible Challenge. Upcoming shows include reality series Sex Box (WE), Guys' Grocery Games (Food), and Shop (Fox Sports), as well as scripted series Creep Show (Syfy) and Young & Hungry (ABC Family).[28][29]

Relativity International[edit]

Relativity International oversees global sales and distribution management of the studios own films as well as acquisitions and third-party releases. Relativity pictures have grossed approximately $1bn at foreign box offices. Recent international releases include 'The Family', 3 Days to Kill', 'Free Birds', 'Movie 43' and 'Safe Haven'.[30][31]


Madvine is a branded entertainment and consumer products company that provides corporate marketers with integration opportunities across all platforms of Relativity content including movies, television, fashion, sports, digital and music. Madvine ffers advertisers dozens of different ways to integrate directly into content that people love, engaging hundreds of millions of global users in innovative ways.[32]



Release DateFilm TitleGenreDirectorNotesBudgetGross
December 3, 2010The Warrior's WayFantasy actionSngmoo Leeco-production with Fuse+Media and Sad Flutes; distributed by Rogue$42,000,000$11,087,569
January 7, 2011Season of the WitchSupernatural ActionDominic Senaco-production with Atlas Entertainment; distributed by Rogue$40,000,000[33]$91,627,228[33]
March 4, 2011Take Me Home TonightRetro comedyMichael Dowseco-production with Imagine Entertainment and Rogue$19,000,000[34]$6,923,891[35]
March 18, 2011LimitlessThrillerNeil Burgerco-production with Rogue and Virgin Produced$27 million$161,849,455
May 20, 2011Cost of a SoulThrillerSean Kirkpatrickco-production with Cast Shadow Production and AMC Independent; distributed by Rogue
June 10, 2011Judy Moody and the Not Bummer SummerComedyJohn Schultzco-production with Smokewood Entertainment$20,000,000[36]$15,013,650[36]
September 2, 2011Shark Night 3DThrillerDavid R. Ellisco-production with Sierra Pictures; distributed by Rogue$25,000,000[37]$40,136,479[37]
September 23, 2011Machine Gun PreacherBiographical filmMarc Forsterco-production with Virgin Produced$30,000,000[38]$2,527,904[38]
November 11, 2011ImmortalsAction fantasyTarsem Singhco-production with Virgin Produced$75,000,000[39]$226,904,017[39]
January 20, 2012HaywireAction thrillerSteven SoderberghTBA[40]TBA[40]
February 24, 2012Act of ValorActionMike McCoy & Scott Waughco-production with Bandito Brothers$23 millionTBA[41]
March 30, 2012Mirror MirrorComedy fantasyTarsem Singh$85 million[42]$166,170,922[42]
April 27, 2012The RavenThrillerJames McTeigueco-production with FilmNation Entertainment and Intrepid Pictures.$26 millionı
September 21, 2012House at the End of the StreetHorrorMark Tonderaico-production with FilmNation Entertainment.TBA[43]TBA[44]
January 25, 2013Movie 43ComedyTBAco-production with Virgin Produced and RogueTBATBA[45]
February 14, 2013Safe HavenRomantic thrillerLasse Hallströmco-production with Temple Hill EntertainmentTBA[46]TBA[47]
March 1, 201321 & OverComedyJon Lucas & Scott Mooreco-production with Mandeville Films, Virgin Produced and SkyLand EntertainmentTBATBA[48]
August 16, 2013Paranoia[49]ThrillerRobert Luketicco-production with IM Global
September 13, 2013[50]The FamilyComedy-dramaLuc Bessonco-production with EuropaCorp
September 27, 2013Don JonComedyJoseph Gordon-Levittco-production with Voltage Pictures and Ram Bergman Productions
October 11, 2013[51]Romeo and JulietRomanticCarlo Carleiproduction by Amber Entertainment, Indiana Production Company, and Swarovski Entertainment, North American distribution only
November 1, 2013[52]Free Birds[53]Animation
Jimmy Haywardco-production with Reel FX Creative Studios
Relativity Media's first animated film
December 6, 2013[54]Out of the FurnaceThrillerScott Cooperco-production with Appian Way
February 21, 2014[55]3 Days to KillAction thrillerMcGco-production with EuropaCorp
April 11, 2014[56]OculusHorrorMike Flanaganco-production with Intrepid Pictures, WWE Studios and Blumhouse Productions
April 25, 2014Brick MansionsAction/CrimeCamille Delamarreco-production with EuropaCorp
July 2, 2014Earth to EchoDramaDave Green
August 27, 2014The November ManThrillerRoger Donaldson
September 19, 2014Hector and the Search for HappinessRomantic ComedyPeter Chelsom
October 17, 2014[57]The Best of MeRomance/DramaMichael Hoffman
November 14, 2014Beyond the LightsRomance/DramaGina Prince-Bythewoodco-production with Undisputed Cinema and Homegrown Pictures$7 Million
January 2, 2015The Woman in Black: Angel of DeathHorrorTom Harperco-production with Hammer Films, Entertainment One, and Cross Creek Pictures

Upcoming Films[edit]

Release DateFilm TitleGenreDirectorNotes
February 27, 2015[58]The Lazarus EffectHorrorDavid Gelbco-production with Blumhouse Productions
February 27, 2015The Transporter LegacyActionCamille Delamarreco-production with Canal+, Ciné+, EuropaCorp, Fundamental Films, and TF1 Group
March 20, 2015Desert DancerBiographicalRichard Raymondco-released with six films
August 14, 2015MastermindsComedyJared Hessco-production with Michaels-Goldwyn
September 4, 2015Jane Got a GunAction/Drama/WesternGavin O'Connorco-released with The Weinstein Company; co-production with Handsomecharlie Films, Scott Pictures, Boise Schiller Film Group, and Straight Up Films
September 25, 2015The Disappointments RoomThrillerD. J. Carusoco-production with Demarest Films and Media Talent Group
October 9, 2015KidnapThrillerLuis Prietoco-production with Rumble Entertainment, Well Go USA Entertainment, 606 Films, Di Bonaventura Pictures, Gold Star Films, and Lotus Entertainment
December 5, 2015The Early Years (La giovinezza)DramaPaolo SorrentinoU.S. distribution only

Production Company[edit]












  1. ^ "Relativity Media Lays Off Ten". Hollywood Reporter. Retrieved 9 January 2013. 
  2. ^ Block, Alex Ben (July 16, 2012). "Relativity Media, Ron Burkle Launch Sports Division". Retrieved July 16, 2012. 
  3. ^ Dave McNary (July 2, 2014). Retrieved July 4, 2014.  Missing or empty |title= (help)
  4. ^ DiGiacomo, Frank (March 2010). "The Theory of Relativity". Vanity Fair. Retrieved 13 February 2013. 
  5. ^ Universal Sells Rogue for $150 Million
  6. ^ PR (June 28, 2012). Retrieved July 6, 2010.  Missing or empty |title= (help)
  7. ^ Nikki Finke (June 28, 2012). Retrieved July 6, 2010.  Missing or empty |title= (help)
  8. ^ Fritz, Ben (August 14, 2011). "Relativity Media deal opens film door to China". Los Angeles Times. Retrieved December 5, 2011. 
  9. ^ Cannes 2012: Relativity Media Set to Buy German Film Studio Senator Entertainment (Exclusive)
  10. ^ Netflix challenging HBO and Showtime as it signs distribution deal with Relativity Media
  11. ^ PR (June 28, 2012). Retrieved July 6, 2010.  Missing or empty |title= (help)
  12. ^ EuropaCorp, Relativity ink for co-prods deal, includes U.S. distribution
  13. ^ Relativity Deal For Luc Besson’s EuropaCorp
  14. ^ Kit, Borys (2011-09-30). "Relativity Promotes Tucker Tooley, Robbie Brenner". The Hollywood Reporter. Retrieved 2012-08-15. 
  15. ^ Ryan Kavanaugh’s 9 Lives: $200M Loan From Ron Burkle Saves 'Immortals' (Exclusive)
  16. ^ PR (June 28, 2012). Retrieved July 6, 2010.  Missing or empty |title= (help)
  17. ^ Paul Bond (June 28, 2012). "Ron Burkle Closes Multiple Investments in Relativity Media". The Hollywood Reporter. Retrieved July 6, 2010. 
  18. ^ Relativity Closes $350 Million in Company Funding
  19. ^ Relativity Borrows $350 Million More for Movies and Expansion
  20. ^ a b "New Sports Power: Relativity Media, Ron Burkle Form Relativity Sports". The Wrap. Retrieved 24 December 2012. 
  21. ^ Relativity Media Launches Relativity Foreign, Expanding the Company's International Scope and Reach
  22. ^ Guinto, Joseph. "Moneyball for the Movies". American Way Magazine. Retrieved 18 December 2012. 
  23. ^ a b Relativity | Film Finance ::IMDBPro
  24. ^ "Ron Burkle`s Yucaipa Acquires a Significant Equity Stake in Relativity Media". Reuters. January 23, 2012. Retrieved 10 January 2013. 
  25. ^ Gruman, Andrew. "Sanders one of three NBA players in 'Movie 43'". Fox Sports Wisconsin. FOX. Retrieved 18 December 2012. 
  26. ^ Abrams, Rachel. "Relativity raises $150 mil from investors". Variety. Retrieved 24 December 2012. 
  27. ^ Bibel, Sara. "MTV’S CATFISH: THE TV SHOW AND Teen Mom 2 SEASON 3 RANK AS MONDAY NIGHT’S TOP TWO ORIGINAL CABLE SERIES". TV By the Numbers. TV By the Numbers. Retrieved 18 December 2012. 
  28. ^ Variety |url= missing title (help). 
  29. ^ Variety |url= missing title (help). 
  30. ^ Variety |url= missing title (help). 
  31. ^ Variety |url= missing title (help). 
  32. ^ Variety |url= missing title (help). 
  33. ^ a b "Season of the Witch (2011)". Box Office Mojo. Retrieved 2012-07-13. 
  34. ^ Movie Projector: 'Rango' expected to shoot down the competition
  35. ^ "Take Me Home Tonight (2011)". Box Office Mojo. Retrieved 2012-07-13. 
  36. ^ a b "Judy Moody and the NOT Bummer Summer (2011)". Box Office Mojo. Retrieved 2012-07-13. 
  37. ^ a b "Shark Night 3D (2011)". Box Office Mojo. 2011-11-24. Retrieved 2012-07-13. 
  38. ^ a b "Machine Gun Preacher (2011)". Box Office Mojo. 2011-12-01. Retrieved 2012-07-13. 
  39. ^ a b "Immortals (2011)". Box Office Mojo. 2012-02-23. Retrieved 2012-07-13. 
  40. ^ a b "Haywire (2012)". Box Office Mojo. 2012-03-22. Retrieved 2012-07-13. 
  41. ^ "Act of Valor (2012)". Box Office Mojo. 2012-06-07. Retrieved 2012-07-13. 
  42. ^ a b "Mirror Mirror (2012)". Box Office Mojo. 2012-03-30. Retrieved 2012-07-13. 
  43. ^ Fritz, Ben (2012-09-20). "'House' to top 'Dredd,' 'End of Watch,' Eastwood's 'Curve'". Retrieved 2012-11-07. 
  44. ^ "House at the End of The Street". Box Office Mojo. 2012-09-22. Retrieved 2012-09-22. 
  45. ^ Movie 43 (2013) – Weekend Box Office Results – Box Office Mojo
  46. ^ Safe Haven (2013) – Box Office Mojo
  47. ^ Safe Haven (2013) – Weekend Box Office Results – Box Office Mojo
  48. ^ 21 and Over (2013) – Weekend Box Office Results – Box Office Mojo
  49. ^ Relativity Acquires ‘Paranoia’
  50. ^ Joseph Gordon-Levitt’s Directing Debut ‘Don Jon’ Gets a Release Date
  51. ^ Relativity Acquires U.S. Rights to 'Romeo & Juliet' Starring Hailee Steinfeld
  52. ^ Turkeys and The Best Man Holiday Target This Thanksgiving
  53. ^ Abrams, Rachel (2012-10-23). "Relativity, Reel FX Team on Turkeys Toon". Variety. Retrieved 2012-10-23. 
  54. ^ Christian Bale's 'Out of the Furnace' Gets New Wide Release Date From Relativity
  55. ^ [url= Relativity Pushes 'Three Days to Kill' Back a Week]
  56. ^ [url=]
  57. ^
  58. ^ "Blumhouse’s ‘Lazarus’ Gets February Release Date With Relativity Buy - Deadline". Deadline. Retrieved 7 November 2014. 
  59. ^ Bale in ring with Wahlberg for 'Fighter'

External links[edit]