RWBY

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RWBY
Official logo for RWBY.jpg
Official logo for RWBY showing the four main characters.
GenreAction, Adventure, Science-fantasy
Created byMonty Oum
Written byMiles Luna
Kerry Shawcross
Monty Oum
Directed byMonty Oum
Kerry Shawcross
Voices ofLindsay Jones
Kara Eberle
Arryn Zech
Barbara Dunkelman
Miles Luna
Monty Oum
Samantha Ireland
Jen Brown
Michael Jones
Kerry Shawcross
Shannon McCormick
Kathleen Zuelch
Gray G. Haddock
Jessica Nigri
Theme music composerJeff Williams
Casey Lee Williams
Opening theme"This Will Be the Day" (Volume 1)
"Time to Say Goodbye" (Volume 2)
Composer(s)Jeff Williams
Steve Goldshein
Alex Abraham
No. of seasons2
No. of episodes24 (List of episodes)
Production
Executive producer(s)Matt Hullum
Burnie Burns
Production company(s)Rooster Teeth Productions
Broadcast
Original channelRooster Teeth
Original runJuly 18, 2013 (2013-07-18)  – present (present)
External links
Rooster Teeth Website
 
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RWBY
Official logo for RWBY.jpg
Official logo for RWBY showing the four main characters.
GenreAction, Adventure, Science-fantasy
Created byMonty Oum
Written byMiles Luna
Kerry Shawcross
Monty Oum
Directed byMonty Oum
Kerry Shawcross
Voices ofLindsay Jones
Kara Eberle
Arryn Zech
Barbara Dunkelman
Miles Luna
Monty Oum
Samantha Ireland
Jen Brown
Michael Jones
Kerry Shawcross
Shannon McCormick
Kathleen Zuelch
Gray G. Haddock
Jessica Nigri
Theme music composerJeff Williams
Casey Lee Williams
Opening theme"This Will Be the Day" (Volume 1)
"Time to Say Goodbye" (Volume 2)
Composer(s)Jeff Williams
Steve Goldshein
Alex Abraham
No. of seasons2
No. of episodes24 (List of episodes)
Production
Executive producer(s)Matt Hullum
Burnie Burns
Production company(s)Rooster Teeth Productions
Broadcast
Original channelRooster Teeth
Original runJuly 18, 2013 (2013-07-18)  – present (present)
External links
Rooster Teeth Website

RWBY (pronounced "Ruby") is an American animated web series created by Monty Oum for Rooster Teeth Productions.[1][2] The show is set in the fictional world of Remnant, which is filled with supernatural forces. The series focuses on Team RWBY, which consists of Ruby Rose (Lindsay Jones), Weiss Schnee (Kara Eberle), Blake Belladonna (Arryn Zech) and Yang Xiao Long (Barbara Dunkelman). The first episode was released on the Rooster Teeth website on July 18, 2013, following an exclusive screening at RTX.[3] The second volume premiered on July 4, 2014, at RTX and to the general public on July 24, 2014.

Following its announcement, the show became a viral hit, resulting in many cosplays and fan adaptations. One of the fan adaptations was a video game, titled RWBY: Grim Eclipse; the game was later officially adopted by Rooster Teeth, and is currently under development. The show has received positive critical reception, particularly towards the soundtrack, and anime-influenced animation.

Production[edit]

RWBY had been a long-standing concept of Oum's for years before it began development. Towards the end of his work on the 10th season of Rooster Teeth's Red vs. Blue, he developed the color-coding approach to character names and design as a hook for the series.[4] During production on Red vs. Blue season 10, Oum asked series creator Burnie Burns if they could produce RWBY following the conclusion of that season. Burns, worried for the production schedule, told Oum "If you finish Season 10, then you can do whatever you want." Production on RWBY began as intended, with the first trailer being finished within two weeks and premiering after the credits of the Red vs. Blue season 10 finale on November 5, 2012.[5]

Oum designed the characters with assistance from artist Eileen "Einlee" Chang. The characters utilize designs inspired by classic fairy tale characters, and the first letter in the names of each of the four main characters come together to form the show's title.[4] The series is written by Oum, along with fellow Rooster Teeth employees Miles Luna and Kerry Shawcross.[6] Oum was initially concerned about a story focusing on female characters being developed by a primarily male crew, but said they managed to do well developing the female characters.[5] The series is animated by Rooster Teeth's internal animation team using Smith Micro's Poser Software.[7] The series' music is composed by Jeff Williams, who previously composed the soundtracks for Seasons 8-10 of Red vs. Blue, and features vocals by Williams' daughter, Casey Lee Williams.

A series of four promotional trailers, one for each lead character, were released in the lead-up to the series premiere. They were primarily produced by Oum and assistant animator Shane Newville.[8] Each trailer begins by unveiling one of the four primary characters and then showing a detailed action sequence.[6] The Red trailer was shown after the credits for Red vs. Blue's season 10 finale in November 2012.[6][9] It was followed by the White trailer in February 2013.[10] The Black trailer was unveiled at a PAX East panel at the end of March and was the first to include voice-acted dialogue.[8] Following the premiere of the Black trailer, Oum noted with regret that the first two trailers were shorter and had less character development.[8] The Yellow trailer was shown at Rooster Teeth's A-Kon panel on June 1, 2013.[11] Music from the trailers is being sold for digital download on several online retailers.[12]

The first episode premiered on July 5, 2013 at a panel at RTX 2013.[13][14] It premiered online two weeks later on July 18, 2013.

Series overview[edit]

The story takes place in the world of Remnant, which is filled with supernatural forces and shadowy creatures known as the "Creatures of Grimm". Prior to the events of the series, mankind waged a battle of survival against the Grimm before discovering the power of a mysterious element called Dust, which allowed them to fight back against the monsters. In the present day, Dust is used to power magical abilities and weapons. Those who use these abilities to battle the Grimm are known as Huntsmen or Huntresses.[15] The series focuses on four girls, each with her own unique weapon and powers. Together, they form team RWBY at Beacon Academy in the city of Vale, where they are trained to become Huntresses alongside team CRDL (pronounced "cardinal") and team JNPR (pronounced "juniper").[4][16]

Cast and characters[edit]

Main cast
Supporting cast

Episodes[edit]

Main article: List of RWBY episodes

There are ten episodes in Volume One, with episodes being around twelve minutes long. However, all episodes except the first episode, fifth episode, and finale were released in two six-minute parts. Volume One concluded in November 2013, and was released on DVD and Blu-ray in the same month.[15][17] Episodes premiere to the public Thursdays at 7 pm Central Standard Time (UTC-6) on the Rooster Teeth website and are released two hours early for sponsors.[18] They are uploaded to YouTube a week later. Crunchyroll announced on August 16, 2013, that RWBY would be simulcast on the video streaming site.[19]

Volume 2 premiered on July 24, 2014, following its exclusive screening at RTX on July 4, 2014.[20] Volume 2 will feature twelve episodes, each of which is at least 12 minutes long, no longer being released in parts.

Volume 3 was confirmed at the Roosterteeth panel at PAX Prime 2014, where Oum stated that he planned to go straight into development of the next season as he was nearly completed with Volume 2.[21]

Reception[edit]

Critical reception[edit]

Commentators discussing the promotional trailers lauded the show's animation style and its musical soundtrack. The trailers prompted enthusiastic anticipation for the series premiere.[6][8][10] When the first episode premiered at RTX, it was popular with attendees to the point that seating was full at all three screenings. Amanda Rush, writing for Crunchyroll, noted the anime and Western influences of the series, and praised it as "quick-witted, exciting, lovely to look at" saying fans of anime would enjoy it.[15] The Yakima Herald-Republic called it "thrilling" and "captivating" and praised its "beautiful" 3D character animation.[22] The Austin Chronicle described the premiere as making Oum the "rock star" of Rooster Teeth.[23] The series has reportedly contributed to a 9% increase in views for Rooster Teeth's official YouTube channel.[24] Kotaku's Richard Eisenbeis praised the series for its clever use of fairytale elements, fun and enjoyable dialogue, and the fighting choreography, but was critical about the short nature of the episodes, stating that, "The biggest drawback in doing a micro-series... is that there is precious little time for good characterization". He was also critical of the technical issues of the animation, mentioning that the animation is good when the audience is unable to see the character's feet. He ends by saying that "RWBY is a good first step into a world of possibilities."[25]

Awards[edit]

At the 2014 International Academy of Web Television Awards, RWBY won the award for Best Animated Series.[26]

At the 2014 Streamy Awards, RWBY won for Best animated Series and Jeff Williams won for Best original score.[27]

Distribution[edit]

The Blu-ray and DVD releases in Australia are handled by Hanabee Entertainment.[28] A local Japanese dub is being developed by Warner Bros. Home Entertainment Japan, with plans for release on Blu-ray and DVD in 2015, marking the first time an American-produced anime-style series has been marketed in Japan.[29] Warner Bros. has also acquired local merchandising rights as well.[30]

Merchandise[edit]

Soundtrack[edit]

RWBY: Volume 1 Soundtrack
Soundtrack album by Jeff Williams
ReleasedNovember 12, 2013
GenreSoundtrack
LabelRooster Teeth Productions
Jeff Williams chronology
Red vs. Blue: Season 10 Soundtrack
(2012)
RWBY: Volume 1 Soundtrack
(2013)

The official soundtrack for RWBY: Volume 1 was released by Jeff Williams on November 12, 2013. It includes all the songs used in the trailers, the intro to the series' episodes, and also the score music to each episode. The soundtrack also contains never before released songs such as "I May Fall" and "Wings". [31] These songs were, however, briefly played at the end of various episodes.

Video game[edit]

For Rooster Teeth's anniversary in 2014, fan Jordan Scott created a video game based on RWBY, titled RWBY: Grim Eclipse. It was in development for a total of five months.[32]

Based on the events in the first trailer, the demo was a "hack 'n slash survival" featuring Rose facing escalating waves of Grimm attacks. Richard Eisenbeis of Kotaku praised its combo system, which "excellently mirror[ed] its animated counterpart," and its unlockable skills, saying, "you'll feel like an unstoppable badass akin to Ruby in the series."[33]

At RTX 2014, Rooster Teeth announced that they had hired Scott, and officially picked up the game. An early demo of the game was available for consumers to play at the event. Rooster Teeth CEO Matt Hullum stated, "RWBY is a natural choice for us to focus on for our first in-house produced video game. Fans can expect that we will bring the same level of originality in action, comedy and design to the video game that has made the RWBY animated series such a hit."[34][35]

References[edit]

  1. ^ Silverman, Joshua (2103-07-18). "Review: RWBY Premiere Episode". Geek News Network. Retrieved 2013-07-19. 
  2. ^ Lazar, Shira (2013-08-07). "Roosterteeth Adds Anime RWBY To YouTube Slate (WATCH)". The Huffington Post. AOL. Retrieved 2013-08-12. 
  3. ^ Lakich, Ryan (2 July 2013). "Geeks and gamers are ready to raid Rooster Teeth Expo 2013". CultureMap Austin. Retrieved 8 July 2013. 
  4. ^ a b c Silverman, Joshua (19 February 2013). "Interview: Monty Oum". Constantly Calibrating. Retrieved 9 June 2013. 
  5. ^ a b Machuga, Stephen (27 May 2013). "Monty Oum for Rooster Teeth, RWBY: Front Towards Gamer Radio, Episode 172". Front Towards Gamer. Retrieved 9 June 2013. 
  6. ^ a b c d Parbhu, Sanjay (4 June 2013). "Rooster Teeth Releases RWBY Yellow Trailer". Capsule Computers. Retrieved 9 June 2013. 
  7. ^ "Smith Micro's Poser Software Empowers Rooster Teeth Productions' Upcoming "RWBY" Web Series". Yahoo Finance. Yahoo. 2013-07-03. 
  8. ^ a b c d Neafsey, Paul (30 March 2013). "RWBY from Rooster Teeth: PAX East 2013". Front Towards Gamer. Retrieved 9 June 2013. 
  9. ^ Yamada, Yuusuke (6 June 2013). "死ぬほどかっこいい謎のアニメーションプロジェクト『RWBY』シリーズ最終トレーラーが公開!". Kotaku. Retrieved 9 June 2013. 
  10. ^ a b Gutelle, Sam (19 February 2013). "Rooster Teeth’s Anime-Inspired ‘RWBY’ Is Colorful And Action-Packed". Tubefilter. Retrieved 9 June 2013. 
  11. ^ "《RWBY》公開最新宣傳影片「Yellow」最終主要角色亮相". GNN. 2 June 2013. Retrieved 9 June 2013. 
  12. ^ Green, Scott (2 June 2013). "VIDEO Preview for Rooster Teeth's Anime Style "RWBY" Hits Yellow". Crunchyroll. Retrieved 9 June 2013. 
  13. ^ Shawcross, Kerry (23 January 2013). "RWBY RWBY RWBY". RTX. Retrieved 10 June 2013. 
  14. ^ "RWBY". Rooster Teeth Productions. Retrieved 1 July 2013. 
  15. ^ a b c Rush, Amanda (2013-07-12). "FEATURE: Inside Rooster Teeth's "RWBY"". Crunchyroll. Retrieved 2013-07-18. 
  16. ^ Webb, Charles (9 July 2013). "EXCLUSIVE: See Rooster Teeth's RTX Panel For Animated Series 'RWBY'". MTV.com. Retrieved 15 July 2013. 
  17. ^ "RWBY Pre-Show Live Stream". YouTube. Rooster Teeth. 18 July 2013. Retrieved 8 September 2013. 
  18. ^ "Rooster Teeth Podcast #227". YouTube. Rooster Teeth Productions. 15 July 2013. Retrieved 29 July 2013. 
  19. ^ "Crunchyroll to Stream "RWBY"". Crunchyroll. 16 August 2013. Retrieved 16 August 2013. 
  20. ^ Oum, Monty (30 January 2014). "RWBY Vol 2 will premiere at ...". Twitter. Retrieved 30 January 2014. "RWBY Vol 2 will premiere at RTX July 4-6 this year!" 
  21. ^ https://www.youtube.com/watch?v=gzaT0XlDeHs#t=842
  22. ^ Bosch, Ellie (11 May 2014). "‘RWBY’ a gem of a show". Retrieved 11 May 2014. 
  23. ^ Solomon, Dan (2013-07-19). "The Full Monty". Austin Chronicle. Retrieved 2013-07-18. 
  24. ^ Cohen, Joshua (16 August 2013). "Top 50 Most Viewed U.S. YouTube Channels • Week Of 8/16/13". Tubefilter. Retrieved 16 August 2013. 
  25. ^ "The Beauty of RWBY's Fight Scenes Will Make Your Jaw Drop • Week of 11/22/13". 22 November 2013. 
  26. ^ "2014 IAWTV Awards Nominees and Winners". International Academy of Web Television. Retrieved 16 August 2014. 
  27. ^ Bloom, David. "Streamy Award Round 1 Winners: ‘Epic Rap Battles Of History,’ ‘RWBY,’ Fallon, Seinfeld". Deadline.com. Deadline. Retrieved 7 September 2014. 
  28. ^ Halliday, Luke (10 August 2013). "Hanabee’s SMASH 2013 Announcements". Capsule Computers. Retrieved 15 August 2014. 
  29. ^ http://www.animenewsnetwork.co.uk/interest/2014-08-15/rooster-teeth-rwby-heads-to-japan/.77670
  30. ^ Castillo, Michelle (15 August 2014). "American-Made Anime From Rooster Teeth Gets Licensed In Japan". Adweek. Adweek. Retrieved 15 August 2014. 
  31. ^ "RWBY Volume 1 Soundtrack in iTunes" (Digital music download). iTunes. Jeff Williams. 12 November 2013. Retrieved 13 November 2013. 
  32. ^ Scott, Jordan (1 April 2014). "RWBY: Grim Eclipse - Demo Release Trailer". YouTube. Retrieved 9 July 2014. 
  33. ^ Eisenbeis, Richard. "Fighting in This RWBY Fan Game Feels Just Like the Series". www.Kotaku.com. Kotaku. Retrieved 26 August 2014. 
  34. ^ Rush, Amanda. "Rooster Teeth Making "RWBY" Video Game". Crunchyroll.com. Crunchy Roll. Retrieved 5 July 2014. 
  35. ^ Cohen, Joshua. "Rooster Teeth Is Developing A Video Game". Tubefilter.com. TubeFilter. Retrieved 5 July 2014. 

External links[edit]